{"id":6940,"date":"2025-11-27T20:03:33","date_gmt":"2025-11-27T19:03:33","guid":{"rendered":"https:\/\/goldbach.com\/?p=6940"},"modified":"2026-04-15T15:14:32","modified_gmt":"2026-04-15T13:14:32","slug":"interview-mit-sanja-ruggiero-zu-onedsp","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/","title":{"rendered":"Interview mit Sanja Ruggiero zu OneDSP"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><b>OneDSP &#8211; die hochwertigsten Websites in einer Buchungsplattform<\/b><\/p>\n<p><b>Die Schweizer Medienh\u00e4user TX Group, Ringier, NZZ und CH Media haben das Projekt eines gemeinsamen Logins (OneLog) eingestellt. Doch wo sich eine T\u00fcr schliesst, \u00f6ffnet sich eine andere: Die Allianz konzentriert sich nun voll auf den Aufbau eines unabh\u00e4ngigen, datenschutzkonformen Advertising-\u00d6kosystems.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Strategisch sind Reichweite und Targeting vom Login-Service entkoppelt, weshalb das Ende von OneLog keine Reichweitenverluste bedeutet. Im Gegenteil: OneDSP verspricht Transparenz, Qualit\u00e4t und Schweizer Datenhoheit. <\/span><b>Sanja Ruggiero, Sales Director\/Deputy Managing Director bei Goldbach Audience,<\/b><span style=\"font-weight: 400;\"> erkl\u00e4rt, wie wir die Plattform mitgestalten und welchen Mehrwert sie Werbekundinnen, Agenturen und Partnerinnen bietet.<\/span><\/p>\n<p><b>Sanja, kannst du uns erkl\u00e4ren, warum das Ende von OneLog keine Reichweitenverluste mit sich bringt?<\/b><b>\n<\/b><span style=\"font-weight: 400;\">Ganz einfach: Das gemeinsame Advertising-\u00d6kosystem der Schweizer Medienh\u00e4user funktioniert unabh\u00e4ngig von der Login-Technologie. Die OneID und die Buchungsplattform OneDSP sind von der Einstellung nicht betroffen. F\u00fcr diese Angebote k\u00f6nnen Emailadressen losgel\u00f6st von der jeweils benutzen Login-Technologie verarbeitet werden. Deshalb erwarten wir keine Einbussen bei der Reichweite. Die Medienh\u00e4user nutzen die neue Situation, um dieses robuste, eigenst\u00e4ndige System nun noch konsequenter weiterzuentwickeln.<\/span><\/p>\n<p><b>Goldbach Audience ist Teil der OneDSP-Initiative. Welche strategische Bedeutung hat das f\u00fcr Goldbach?<\/b><b>\n<\/b><span style=\"font-weight: 400;\">Wir stehen vor der Herausforderung, dass Marktbudgets ins Ausland abwandern. Unser prim\u00e4res Ziel ist es daher, so viel Budget wie m\u00f6glich in der Schweiz zu halten und in qualitative Schweizer Medien zu investieren. Eine fragmentierte Medienlandschaft macht die Kampagnenabwicklung jedoch schwierig und treibt die AdTech-Kosten in die H\u00f6he. Nur wenn alle Schweizer Publisher als Einheit auftreten, k\u00f6nnen wir gegen die internationalen Giganten bestehen, Transparenz schaffen und Streuverluste minimieren.<\/span><\/p>\n<p><b>Und wie erg\u00e4nzt es euer bestehendes digitales Angebot, insbesondere in Bezug auf First-Party-Data und Kampagnensteuerung?<\/b><b>\n<\/b><span style=\"font-weight: 400;\">Bei uns steht Qualit\u00e4t vor reiner Reichweite. Wir lassen unsere Daten j\u00e4hrlich von der WEMF pr\u00fcfen und achten streng auf Qualit\u00e4tsfaktoren wie Ad Fraud Prevention und Viewability \u2013 das ist ein entscheidender Vorteil im Vergleich zu vielen internationalen Playern. Genau hier spielt die OneDSP eine wichtige Rolle: Es k\u00f6nnen nur Publisher teilnehmen, die \u00abDigital Ad Trust\u00bb-zertifiziert sind. Deshalb k\u00f6nnen wir unseren Kund*innen die OneDSP guten Gewissens ans Herz legen.<\/span><\/p>\n<p><b>Die OneDSP ist nun v\u00f6llig unabh\u00e4ngig von der Login-L\u00f6sung. Was sind k\u00fcnftig die entscheidenden Wettbewerbsvorteile gegen\u00fcber globalen Buchungsplattformen?<\/b><b>\n<\/b><span style=\"font-weight: 400;\">OneDSP ist die datenschutzkonforme, transparente und serviceorientierte Alternative zu den globalen Riesen. Wir b\u00fcndeln hochwertiges Schweizer Premium-Inventar f\u00fcr hohe Reichweiten und bieten eine End-to-End-Kampagnenoptimierung in einem absolut brandsafen Umfeld.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":7435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[152,368,253],"kanal":[79],"werbeform":[141,375],"class_list":["post-6940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-goldbachaudience","tag-onedsp","tag-trends","kanal-online","werbeform-display","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview mit Sanja Ruggiero zu OneDSP<\/title>\n<meta name=\"description\" content=\"OneDSP bringt Schweizer Publisher zusammen, um mehr Transparenz, Qualit\u00e4t und Datenhoheit in der programmatischen Werbung zu erreichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview mit Sanja Ruggiero zu OneDSP\" \/>\n<meta property=\"og:description\" content=\"OneDSP bringt Schweizer Publisher zusammen, um mehr Transparenz, Qualit\u00e4t und Datenhoheit in der programmatischen Werbung zu erreichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T19:03:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T13:14:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Goldbach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Goldbach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/\"},\"author\":{\"name\":\"Goldbach\",\"@id\":\"https:\/\/goldbach.com\/de\/#\/schema\/person\/b0aece6348436b3263965464c6a7a63c\"},\"headline\":\"Interview mit Sanja Ruggiero zu OneDSP\",\"datePublished\":\"2025-11-27T19:03:33+00:00\",\"dateModified\":\"2026-04-15T13:14:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/\"},\"wordCount\":729,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg\",\"keywords\":[\"GoldbachAudience\",\"OneDSP\",\"Trends\"],\"articleSection\":[\"Interview\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/\",\"url\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/\",\"name\":\"Interview mit Sanja Ruggiero zu OneDSP\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg\",\"datePublished\":\"2025-11-27T19:03:33+00:00\",\"dateModified\":\"2026-04-15T13:14:32+00:00\",\"description\":\"OneDSP bringt Schweizer Publisher zusammen, um mehr Transparenz, Qualit\u00e4t und Datenhoheit in der programmatischen Werbung zu erreichen.\",\"breadcrumb\":{\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage\",\"url\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg\",\"contentUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg\",\"width\":800,\"height\":534},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/goldbach.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview mit Sanja Ruggiero zu OneDSP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldbach.com\/de\/#website\",\"url\":\"https:\/\/goldbach.com\/de\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldbach.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/goldbach.com\/de\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\/\/goldbach.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/\",\"https:\/\/www.instagram.com\/goldbach_ch\/\",\"https:\/\/www.youtube.com\/user\/GoldbachGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/goldbach.com\/de\/#\/schema\/person\/b0aece6348436b3263965464c6a7a63c\",\"name\":\"Goldbach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9b2c3a9d11819b5ec3ebb38f91798151e2d9830a3f53e4585cada24cef6d866e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9b2c3a9d11819b5ec3ebb38f91798151e2d9830a3f53e4585cada24cef6d866e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9b2c3a9d11819b5ec3ebb38f91798151e2d9830a3f53e4585cada24cef6d866e?s=96&d=mm&r=g\",\"caption\":\"Goldbach\"},\"description\":\"Bei Goldbach vermarkten und vermitteln wir Werbung. Zum Kerngesch\u00e4ft geh\u00f6ren Planung, Beratung, Konzeption, Einkauf und die Abwicklung bis hin zur Pr\u00fcfung des Mediaeinsatzes von elektronischen Off- und Online-Medien. Dabei stehen einfache Informations-, Beratungs- und Buchungsprozesse im Vordergrund. Unsere Wertsch\u00f6pfungskette ist darauf ausgerichtet, den richtigen Konsument*innen zur richtigen Zeit, am richtigen Ort und Kontext mit der richtigen Werbebotschaft zu erreichen.\",\"url\":\"https:\/\/goldbach.com\/de\/author\/goldbach\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interview mit Sanja Ruggiero zu OneDSP","description":"OneDSP bringt Schweizer Publisher zusammen, um mehr Transparenz, Qualit\u00e4t und Datenhoheit in der programmatischen Werbung zu erreichen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/","og_locale":"de_DE","og_type":"article","og_title":"Interview mit Sanja Ruggiero zu OneDSP","og_description":"OneDSP bringt Schweizer Publisher zusammen, um mehr Transparenz, Qualit\u00e4t und Datenhoheit in der programmatischen Werbung zu erreichen.","og_url":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/","og_site_name":"Goldbach","article_published_time":"2025-11-27T19:03:33+00:00","article_modified_time":"2026-04-15T13:14:32+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg","type":"image\/jpeg"}],"author":"Goldbach","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Goldbach","Gesch\u00e4tzte Lesezeit":"3\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#article","isPartOf":{"@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/"},"author":{"name":"Goldbach","@id":"https:\/\/goldbach.com\/de\/#\/schema\/person\/b0aece6348436b3263965464c6a7a63c"},"headline":"Interview mit Sanja Ruggiero zu OneDSP","datePublished":"2025-11-27T19:03:33+00:00","dateModified":"2026-04-15T13:14:32+00:00","mainEntityOfPage":{"@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/"},"wordCount":729,"commentCount":0,"publisher":{"@id":"https:\/\/goldbach.com\/de\/#organization"},"image":{"@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage"},"thumbnailUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg","keywords":["GoldbachAudience","OneDSP","Trends"],"articleSection":["Interview"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/","url":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/","name":"Interview mit Sanja Ruggiero zu OneDSP","isPartOf":{"@id":"https:\/\/goldbach.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage"},"image":{"@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage"},"thumbnailUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg","datePublished":"2025-11-27T19:03:33+00:00","dateModified":"2026-04-15T13:14:32+00:00","description":"OneDSP bringt Schweizer Publisher zusammen, um mehr Transparenz, Qualit\u00e4t und Datenhoheit in der programmatischen Werbung zu erreichen.","breadcrumb":{"@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#primaryimage","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/sanja-ruggiero-1.jpg","width":800,"height":534},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/de\/interview\/interview-mit-sanja-ruggiero-zu-onedsp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/de\/"},{"@type":"ListItem","position":2,"name":"Interview mit Sanja Ruggiero zu OneDSP"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/de\/#website","url":"https:\/\/goldbach.com\/de\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/de\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]},{"@type":"Person","@id":"https:\/\/goldbach.com\/de\/#\/schema\/person\/b0aece6348436b3263965464c6a7a63c","name":"Goldbach","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/9b2c3a9d11819b5ec3ebb38f91798151e2d9830a3f53e4585cada24cef6d866e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b2c3a9d11819b5ec3ebb38f91798151e2d9830a3f53e4585cada24cef6d866e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b2c3a9d11819b5ec3ebb38f91798151e2d9830a3f53e4585cada24cef6d866e?s=96&d=mm&r=g","caption":"Goldbach"},"description":"Bei Goldbach vermarkten und vermitteln wir Werbung. Zum Kerngesch\u00e4ft geh\u00f6ren Planung, Beratung, Konzeption, Einkauf und die Abwicklung bis hin zur Pr\u00fcfung des Mediaeinsatzes von elektronischen Off- und Online-Medien. Dabei stehen einfache Informations-, Beratungs- und Buchungsprozesse im Vordergrund. Unsere Wertsch\u00f6pfungskette ist darauf ausgerichtet, den richtigen Konsument*innen zur richtigen Zeit, am richtigen Ort und Kontext mit der richtigen Werbebotschaft zu erreichen.","url":"https:\/\/goldbach.com\/de\/author\/goldbach\/"}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/posts\/6940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/comments?post=6940"}],"version-history":[{"count":6,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/posts\/6940\/revisions"}],"predecessor-version":[{"id":35669,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/posts\/6940\/revisions\/35669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/media\/7435"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/media?parent=6940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/categories?post=6940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/tags?post=6940"},{"taxonomy":"kanal","embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/kanal?post=6940"},{"taxonomy":"werbeform","embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/werbeform?post=6940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}