{"id":20794,"date":"2025-10-14T07:57:27","date_gmt":"2025-10-14T05:57:27","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/how-can-audience-targeting-on-connected-tv-be-improved-and-what-metrics-are-available\/"},"modified":"2025-12-16T10:21:24","modified_gmt":"2025-12-16T09:21:24","slug":"how-can-audience-targeting-on-connected-tv-be-improved-and-what-metrics-are-available","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/en\/faq-items\/how-can-audience-targeting-on-connected-tv-be-improved-and-what-metrics-are-available\/","title":{"rendered":"How can audience targeting on Connected TV be improved, and what metrics are available?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Audience targeting on Connected TV (CTV) is improved through continuous refinement of the database and the use of intelligent technologies. Automated Content Recognition (ACR) on Smart TVs, for example, provides valuable, anonymized insights into viewing behavior that can be used for even more accurate targeting. <\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> What percentage of viewers watched your Video ad to the end?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> How many users interacted with an interactive element in the Video ad?<\/li>\n<li><strong>Website\/App Visits:<\/strong> How many people visited your website or app after seeing the Video ad?<\/li>\n<li><strong>Conversion Rate:<\/strong> How many of the target actions (purchases, registrations) can be directly attributed to the campaign?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[110,109,116],"class_list":["post-20794","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-advanced-tv","faq_category-online","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How can audience targeting on Connected TV be improved, and what metrics are available? 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