{"id":20803,"date":"2025-10-14T07:55:15","date_gmt":"2025-10-14T05:55:15","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/how-can-targeting-and-personalization-be-used-in-advanced-tv-to-improve-target-audience-engagement\/"},"modified":"2025-12-16T10:21:45","modified_gmt":"2025-12-16T09:21:45","slug":"how-can-targeting-and-personalization-be-used-in-advanced-tv-to-improve-target-audience-engagement","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/en\/faq-items\/how-can-targeting-and-personalization-be-used-in-advanced-tv-to-improve-target-audience-engagement\/","title":{"rendered":"How can targeting and personalization be used in Advanced TV to improve target audience engagement?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand. <\/p>\n<ul>\n<li><strong>Demographic and geographic targeting:<\/strong> Target your campaign specifically by age, gender, or to households in specific postal code areas.<\/li>\n<li><strong>Interest-based targeting:<\/strong> Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts \u2013 we will find them for you. <\/li>\n<li><strong>First-Party Data Integration:<\/strong> Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (\u201clookalike audiences\u201d) to find new potential customers.<\/li>\n<li><strong>Contextual Targeting:<\/strong> Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[110,109,116],"class_list":["post-20803","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-advanced-tv","faq_category-online","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How can targeting and personalization be used in Advanced TV to improve target audience engagement? 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