{"id":20859,"date":"2025-10-14T07:44:20","date_gmt":"2025-10-14T05:44:20","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/how-does-targeting-work-with-display-advertising\/"},"modified":"2025-12-16T10:23:33","modified_gmt":"2025-12-16T09:23:33","slug":"how-does-targeting-work-with-display-advertising","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/en\/faq-items\/how-does-targeting-work-with-display-advertising\/","title":{"rendered":"How does targeting work with Display Advertising?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The core of a successful Display campaign is precise targeting. Instead of spreading your message widely, intelligent targeting ensures that your Advertising is displayed to the users for whom it is relevant. This maximizes the impact and minimizes wastage.  <\/p>\n<ul>\n<li><strong>Contextual Targeting:<\/strong> Your Advertising appears on websites and in apps whose content is thematically related to your offering. This allows you to reach users at their moment of interest. <\/li>\n<li><strong>Sociodemographic Targeting:<\/strong> Address your target group based on characteristics such as age, gender or region.<\/li>\n<li><strong>Interest-Based Targeting:<\/strong> We display your Advertising to people who have shown certain interests and purchase intentions based on their previous surfing behavior.<\/li>\n<li><strong>Remarketing:<\/strong> Reach users again who have already interacted with your brand \u2013 for example, visitors to your website. This way you stay present and accompany them on their way to a purchase decision. <\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/goldbach.com\/en\/online\/data-targeting-at-online\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">More about Targeting<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[112,109],"class_list":["post-20859","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-display-video","faq_category-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How does targeting work with Display Advertising? 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