{"id":65519,"date":"2026-10-22T11:34:24","date_gmt":"2026-10-22T09:34:24","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/why-is-cookie-or-maid-based-targeting-not-possible\/"},"modified":"2026-11-06T14:59:29","modified_gmt":"2026-11-06T13:59:29","slug":"why-is-cookie-or-maid-based-targeting-not-possible","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/en\/faq-items\/why-is-cookie-or-maid-based-targeting-not-possible\/","title":{"rendered":"Why is cookie- or MAID-based targeting not possible?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Programmatic Audio is served server-side and takes place in a cookieless environment. This is why no cookie or Mobile Advertising ID (MAID) sync is possible. Targeting methods based on these identifiers can prevent delivery. Use the available targeting options at deal level instead.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"menu_order":202,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[1220],"class_list":["post-65519","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-programmatic-digital-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is cookie- or MAID-based targeting not possible? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/faq-items\/why-is-cookie-or-maid-based-targeting-not-possible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is cookie- or MAID-based targeting not possible?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/en\/faq-items\/why-is-cookie-or-maid-based-targeting-not-possible\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-06T13:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/faq-items\\\/why-is-cookie-or-maid-based-targeting-not-possible\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/faq-items\\\/why-is-cookie-or-maid-based-targeting-not-possible\\\/\",\"name\":\"Why is cookie- or MAID-based targeting not possible? 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