{"id":15516,"date":"2025-12-11T17:45:04","date_gmt":"2025-12-11T16:45:04","guid":{"rendered":"https:\/\/goldbach.com\/portfolio-items\/data-onboarding\/"},"modified":"2026-01-11T15:05:23","modified_gmt":"2026-01-11T14:05:23","slug":"data-onboarding","status":"publish","type":"avada_portfolio","link":"https:\/\/goldbach.com\/en\/portfolio-items\/data-onboarding\/","title":{"rendered":"Data Onboarding"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background pattern-rot no-print nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background no-print nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-small:10px;--awb-padding-bottom-small:10px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"82px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/en\/willkommen-bei-goldbach\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Data Onboarding\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-data-targeting-en\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-14788\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14788 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14788\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Info<\/span><\/a><\/li><li  id=\"menu-item-14789\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14789 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14789\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Targetings<\/span><\/a><\/li><li  id=\"menu-item-14791\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14791 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14791\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-14792\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14792 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14792\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#zertifikat\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Certificat<\/span><\/a><\/li><li  id=\"menu-item-14793\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14793 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"14793\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Contact<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:0;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 111;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:#f2f2f2;\" data-animationType=\"revealInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Happy girl with headphones sitting on the sofa in front of a laptop. Entertainment content for online streaming at affordable subscription fees. Young woman watching funny videos, shows and series on the Internet. \" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" class=\"lazyload img-responsive wp-image-15517 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-200x134.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-600x401.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding: Everything you need to know about the cookie alternative.<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>In recent years, data protection laws in Europe and the USA have been significantly tightened. Web browsers such as Safari and Firefox have long severely restricted or completely blocked the use of third-party cookies. The advertising industry is now definitely facing a major challenge, as classic ad tracking is faltering.  <\/p>\n<p>While third-party cookies previously provided information about a person&#8217;s surfing behavior, thus enabling personalized advertising across websites, advertising companies must rethink their strategies for addressing the target group and find innovative solutions to continue delivering relevant Advertising.<\/p>\n<p>One solution that is proving to be particularly promising in this context is Data Onboarding. First-party Data from various sources are securely linked in a Data Clean Room, creating precise target group profiles. As one of the first movers in the Swiss market, Goldbach, together with the Swiss tech company <a href=\"https:\/\/www.decentriq.com\/?utm_source=goldbach&amp;utm_medium=newsletter&amp;utm_campaign=45467\" target=\"_blank\" rel=\"noopener\">Decentriq<\/a>, already designed a Data Onboarding solution for advertising targeting in 2022.  <\/p>\n<section class=\"pagecomponent-container\" data-src=\"false\">\n<div class=\"w-full\">\n<div class=\"flex flex-wrap w-full justify-center\">\n<div class=\"w-full md:w-full lg:w-full\">\n<div class=\"pagecomponent pagecomponent--is-section pagecomponent--is-fullwidth-section pagecomponent--darkbackground content-slider\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__container container\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__content relative\" data-v-03b7265c=\"\">\n<div class=\"swiper-container swiper-container-initialized swiper-container-horizontal swiper-container-autoheight\" data-v-03b7265c=\"\">\n<div class=\"swiper-wrapper content-slider__wrapper content-slider__cards\" data-v-03b7265c=\"\">\n<div class=\"content-slider__cards__item swiper-slide swiper-slide-active\" data-v-03b7265c=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.225%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:1.225%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">And here&#8217;s how it works<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"pagecomponent__header\" data-v-513baaa0=\"\">\n<p>Goldbach implements Data Onboarding with Decentriq&#8217;s Data Clean Room. Thanks to this technology, brands do not have to make pure assumptions about the interests and behavior of their potential customers. Based on high-quality first-party Data, precise target groups are defined with the help of AI algorithms \u2013 the customer Data speak for themselves. Thanks to advanced privacy technologies, the Data in the Data Clean Room are always confidential and inaccessible.   <\/p>\n<\/div>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-15516-1\"><div class=\"fusion-panel panel-default panel-304bffe2ca9303871 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_304bffe2ca9303871\"><a aria-expanded=\"false\" aria-controls=\"304bffe2ca9303871\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-1\" data-target=\"#304bffe2ca9303871\" href=\"#304bffe2ca9303871\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">1. Data Onboarding with First-Party-Data<\/span><\/a><\/div><\/div><div id=\"304bffe2ca9303871\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_304bffe2ca9303871\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Advertisers contribute customer information from their CRM databases, such as purchasing behavior or preferences. This information is particularly valuable, as existing customers best represent the target group. In contrast, Goldbach provides user Data including demographic information and reading interests on the publisher side, which are collected throughout the Goldbach network and the TX Sites (up to 1.5 million users per month). It is important that the Data records have a common identifier so that a comparison is possible. Typically, the email address is used as such an identifier.     <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-cfe90c3e0de866d6c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_cfe90c3e0de866d6c\"><a aria-expanded=\"false\" aria-controls=\"cfe90c3e0de866d6c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-1\" data-target=\"#cfe90c3e0de866d6c\" href=\"#cfe90c3e0de866d6c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">2. Encrypted Data Matching in the Data Clean Room<\/span><\/a><\/div><\/div><div id=\"cfe90c3e0de866d6c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_cfe90c3e0de866d6c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Before the Data enter the Data Clean Room, they are encrypted. The advertising company \u201clocks\u201d the Data with its own key, which is not shared with either Goldbach or Decentriq. Thanks to advanced data protection technologies such as Confidential Computing, the Data remain fully protected even during matching and analysis.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-30f64e8d81c8175da fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_30f64e8d81c8175da\"><a aria-expanded=\"false\" aria-controls=\"30f64e8d81c8175da\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-1\" data-target=\"#30f64e8d81c8175da\" href=\"#30f64e8d81c8175da\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">3. Accurate Target Group Profiles Thanks to Affinity Insights, Overlaps and Lookalikes<\/span><\/a><\/div><\/div><div id=\"30f64e8d81c8175da\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_30f64e8d81c8175da\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>After the Data matching, Decentriq&#8217;s Data Clean Room technology delivers a wealth of insights into customer segments and, with the help of AI, generates optimal target group segments within the publisher&#8217;s inventory:<\/p>\n<ul>\n<li><strong>Affinity Insights analyses<\/strong> provide information on the overlap between the customers of the advertising company and the users on the publisher side, including demographic Data, thematic affinities based on reading behavior, etc. <\/li>\n<li>Based on this overlap, <strong>lookalike target groups<\/strong> are generated using algorithms. With the help of AI, users on publisher sites who have similarities are identified. These lookalikes can be optimized in terms of Reach or targeting accuracy.  <\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-229e57115661a6f68 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_229e57115661a6f68\"><a aria-expanded=\"false\" aria-controls=\"229e57115661a6f68\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-1\" data-target=\"#229e57115661a6f68\" href=\"#229e57115661a6f68\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">4. Activation for Advertising campaigns without Third-Party Cookies<\/span><\/a><\/div><\/div><div id=\"229e57115661a6f68\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_229e57115661a6f68\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The newly acquired target group profiles can now be used for targeted online Advertising. From here, programmatic Advertising works as usual, regardless of the end device. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f84e1ba812bdea5c08b]\" data-caption=\"\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" alt class=\"lazyload img-responsive wp-image-12652\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"ziel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advantages for Advertisers<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>The use of Data Onboarding technology using first-party Data instead of third-party cookies offers advertising companies a variety of advantages:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"Online_Mobile_Women\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Effective campaigns through targeted approach<\/h3><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><ul>\n<li aria-level=\"1\"><strong>In-depth customer understanding:<\/strong> By analyzing first-party Data in addition to the publisher Data, companies gain valuable insights into their customers and their behavior.<\/li>\n<li aria-level=\"1\"><strong>Tailor-made campaigns:<\/strong> Thanks to the insights from the Affinity Insights analyses, companies can plan individual campaigns and create content that is optimized for their target groups.<\/li>\n<li aria-level=\"1\"><strong>Better advertising impact thanks to effective targeting:<\/strong> By using high-quality first-party Data, Data Onboarding technology helps Advertising campaigns achieve a higher impact, e.g. in terms of engagement or conversions.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:4;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">User-friendly functions<\/h3><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>Erweiterte Zielgruppe<\/strong><\/p>\n<p><strong>Optimized budgets<\/strong><br \/>By specifically targeting relevant target groups, the advertising budget can be used more efficiently.<\/p>\n<p><strong>Easy operation<\/strong><br \/>The platform offers a user-friendly interface for simple and intuitive data uploading.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:right bottom;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"laptop-16\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:left center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:5;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Man sits with cell phone and looks at audio platform\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:6;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">High degree of data protection and security<\/h3><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><ul>\n<li aria-level=\"1\"><strong>High data protection standards:<\/strong> The processing and analysis of sensitive first-party Data takes place in Decentriq&#8217;s secure Data Clean Room, which meets the highest data protection standards.<\/li>\n<li aria-level=\"1\"><strong>Protection of personal data:<\/strong> Personal Data are encrypted before entering the Data Clean Room and made inaccessible to third parties. They remain encrypted throughout the entire process. <\/li>\n<li aria-level=\"1\"><strong>Verifiable data security:<\/strong> The Data are demonstrably protected and continuously inaccessible. Thanks to Confidential Computing, they are only used for predefined comparisons and analyses. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Tips from practice<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>When implementing Data Onboarding, there are a few factors that can significantly contribute to success. Follow these tips to get the most out of your Advertising campaign. <\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-15516-2\"><div class=\"fusion-panel panel-default panel-2d103c8bba8117137 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_2d103c8bba8117137\"><a aria-expanded=\"false\" aria-controls=\"2d103c8bba8117137\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#2d103c8bba8117137\" href=\"#2d103c8bba8117137\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#1: Ensure an adequate Data basis<\/span><\/a><\/div><\/div><div id=\"2d103c8bba8117137\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2d103c8bba8117137\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Data Onboarding campaigns are most effective when advertisers have an extensive database of over 10,000 email addresses or other identifiers. However, the overlap itself does not have to be large: Based on a small \u201cbasic audience\u201d, the target group can be expanded by lookalikes. Recommendation: Create two or three target groups in the Data Clean Room and see which one works best for the desired campaign goals.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4a9ca0cc1f1c0a02c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_4a9ca0cc1f1c0a02c\"><a aria-expanded=\"false\" aria-controls=\"4a9ca0cc1f1c0a02c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#4a9ca0cc1f1c0a02c\" href=\"#4a9ca0cc1f1c0a02c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#2: Rely on clear identifiers<\/span><\/a><\/div><\/div><div id=\"4a9ca0cc1f1c0a02c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4a9ca0cc1f1c0a02c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>It is necessary to have unique identifiers for your &#8220;ideal&#8221; target group, such as email addresses. If you do not have such identifiers available in your CRM system, local Data partners can offer solutions. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3f26a6563ae9e8621 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_3f26a6563ae9e8621\"><a aria-expanded=\"false\" aria-controls=\"3f26a6563ae9e8621\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#3f26a6563ae9e8621\" href=\"#3f26a6563ae9e8621\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#3: Define clear advertising goals<\/span><\/a><\/div><\/div><div id=\"3f26a6563ae9e8621\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3f26a6563ae9e8621\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Data Onboarding campaigns should focus on conversions or engagement and\/or target a specific target group. However, if the aim is to deliver the advertising material to a broad population group, Data Onboarding is less suitable. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9e37d04ac7cc27c88 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_9e37d04ac7cc27c88\"><a aria-expanded=\"false\" aria-controls=\"9e37d04ac7cc27c88\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#9e37d04ac7cc27c88\" href=\"#9e37d04ac7cc27c88\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#4: Choose the right KPI<\/span><\/a><\/div><\/div><div id=\"9e37d04ac7cc27c88\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9e37d04ac7cc27c88\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The success of the campaign is measured using metrics such as time spent on the page, conversions or Return on Advertising Spend (ROAS). Click-through rates usually improve as well, but are also influenced by other external factors. In addition, Data Onboarding has no impact on KPIs on the inventory side, such as impressions. These depend more on the purchasing strategy.   <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1bde63fe362c1689b fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_1bde63fe362c1689b\"><a aria-expanded=\"false\" aria-controls=\"1bde63fe362c1689b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#1bde63fe362c1689b\" href=\"#1bde63fe362c1689b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#5: Stay flexible<\/span><\/a><\/div><\/div><div id=\"1bde63fe362c1689b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1bde63fe362c1689b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Maintain a certain flexibility with regard to campaign duration, placements and formats used. Take time to monitor and adjust the campaign settings to maximize the effectiveness of the campaign. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1449a909305a7b131 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_1449a909305a7b131\"><a aria-expanded=\"false\" aria-controls=\"1449a909305a7b131\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#1449a909305a7b131\" href=\"#1449a909305a7b131\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#6: Rely on a campaign duration of several weeks<\/span><\/a><\/div><\/div><div id=\"1449a909305a7b131\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1449a909305a7b131\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Since most Data Onboarding campaigns use more precise (and therefore smaller) target groups, delivery does not always take place at the usual pace. We therefore recommend setting a campaign duration of at least four weeks with an optional extension. Data Onboarding is also ideal for year-round and continuous campaigns with a quarterly update to optimize targeting.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4089917f3e154d526 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_4089917f3e154d526\"><a aria-expanded=\"false\" aria-controls=\"4089917f3e154d526\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#4089917f3e154d526\" href=\"#4089917f3e154d526\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#7: Avoid siloed thinking<\/span><\/a><\/div><\/div><div id=\"4089917f3e154d526\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4089917f3e154d526\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>A functioning collaboration is also essential for Data Onboarding. The better advertisers, agencies, tech service providers and marketers are aligned and pursue common goals, the better the result. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a1836eba351d67575 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_a1836eba351d67575\"><a aria-expanded=\"false\" aria-controls=\"a1836eba351d67575\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15516-2\" data-target=\"#a1836eba351d67575\" href=\"#a1836eba351d67575\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#8: Carry out follow-up campaigns<\/span><\/a><\/div><\/div><div id=\"a1836eba351d67575\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a1836eba351d67575\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Data Onboarding campaigns deliver even better results if they are repeated or if follow-up campaigns are carried out. This is the only way you can learn more about your customer base, validate assumptions, learn from the reporting and use this knowledge to optimize the next campaign. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-image:radial-gradient(circle at center center, hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 10%),calc(var(--awb-color1-a) - 8%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 5%),var(--awb-color1-a)) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:57%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.719298245614%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.719298245614%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-margin-bottom-medium:50px;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.2\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:25px;--awb-margin-bottom-small:25px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Would you like to deepen your knowledge of the topic?<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:none;--awb-text-color:var(--awb-color8);\"><p>We asked Ines Feltscher from Goldbach neXT and Juan Baron from Decentriq a few questions.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/en\/interview\/if-you-rely-on-third-party-cookies-there-is-no-real-relationship-with-the-customer\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">To the expert interview<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:30%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2666666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2666666666667%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-zoomout fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_3);\" data-animationType=\"revealInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/juan_ines_neu.jpg\" alt class=\"lazyload img-responsive wp-image-13038\"fetchpriority=\"high\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, 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https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" 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matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/en\/online\/contact-online-team\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Consulting from the Online Experts<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":15517,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kanal":[317],"network":[],"region":[356,357,358],"werbeform":[328,376],"portfolio_category":[409],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-15516","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","kanal-online","region-german-speaking-switzerland","region-romandy","region-ticino","werbeform-display","werbeform-video","portfolio_category-targetings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Onboarding<\/title>\n<meta name=\"description\" content=\"Data Onboarding: Goldbach explains everything you need to know about the cookie alternative. 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