{"id":49037,"date":"2026-05-05T14:09:30","date_gmt":"2026-05-05T12:09:30","guid":{"rendered":"https:\/\/goldbach.com\/best-case\/sabag\/"},"modified":"2026-05-13T08:41:46","modified_gmt":"2026-05-13T06:41:46","slug":"sabag","status":"publish","type":"best-case","link":"https:\/\/goldbach.com\/en\/best-case\/sabag\/","title":{"rendered":"SABAG"},"content":{"rendered":"

Construction industry<\/p>\n<\/div>

SABAG – The countdown is on<\/h1><\/div><\/div><\/div>
\"SABAG<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
0<\/span> Mio<\/span><\/div>
Contacts<\/div><\/div><\/div>
0<\/span><\/div>
Interactions<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>

Challenge<\/h2><\/div>

The campaign focused on the upcoming abolition of the imputed rental value and the associated loss of attractive tax deduction options for renovations. For Swiss homeowners, this opened a limited but highly attractive window of opportunity for value-enhancing investments. <\/p>\n

The challenge for SABAG was multi-layered: the topic is complex, requires explanation, and is hardly present in the minds of many owners. The goal was to communicate the urgency in an understandable way while simultaneously positioning SABAG as a leading, style-conscious partner for renovations whose solutions are convincing both aesthetically and financially.<\/p>\n<\/div>

Solution<\/h2><\/div>

Goldbach Commercial Content developed a tailored content strategy that combined reach with depth of content and proactively placed the SABAG brand in the decision-making process:<\/span><\/p>\n