{"id":53445,"date":"2026-06-15T10:01:43","date_gmt":"2026-06-15T08:01:43","guid":{"rendered":"https:\/\/goldbach.com\/best-case\/zakees-kebab\/"},"modified":"2026-06-23T10:23:58","modified_gmt":"2026-06-23T08:23:58","slug":"zakees-kebab","status":"publish","type":"best-case","link":"https:\/\/goldbach.com\/en\/best-case\/zakees-kebab\/","title":{"rendered":"Zakee\u2019s Kebab"},"content":{"rendered":"

Food<\/p>\n<\/div>

How Goldbach Manufaktur boosted the Swiss launch of “Zakee\u2019s Kebab”<\/h1><\/div><\/div><\/div>
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Goldbach Manufaktur supported Ospelt Oriental Food AG during the crucial testing phase<\/h2><\/div>

A new product is conquering the Swiss market. “Zakee\u2019s Kebab” was recently introduced in around 80 Coop branches. With Zakee\u2019s, Ospelt Oriental Food AG brought a new street-food-at-home concept to the Swiss refrigerated section, making it possible to enjoy kebabs at home. Accordingly, the company faced an exciting challenge: How could the attention of hungry consumers be directed to the new Zakee\u2019s Kebab on the Coop shelf at exactly the right moment? <\/p>\n

Since the launch phase in retail was crucial for the long-term success of the product, Goldbach Manufaktur set up a multi-stage campaign across various media types for Ospelt Oriental Food AG. Online and offline measures were combined in such a way that they complemented each other perfectly and reached consumers at the decisive moments. <\/p>\n

The starting point: Intercepting the path to the point of sale (POS)<\/strong><\/p>\n

The goal was clear: to address people who were already on their way to Coop to do their shopping. To keep wastage as low as possible, Goldbach relied on a coordinated combination of Out-of-Home (OOH), Digital Out-of-Home (DOOH)<\/strong> and Online targeting.<\/strong> <\/p>\n

OOH & DOOH: Precise placement at the point of sale<\/strong><\/p>\n

The analog and digital posters were in use until the end of last week via the marketers Goldbach Neo<\/strong> and APG|SGA<\/strong>. For maximum impact, Goldbach Manufaktur and Ospelt relied on a tailored selection of locations: with the help of AI, the specific access routes to the approximately 80 Coop branches were precisely analyzed. <\/p>\n