Automotive industry<\/p>\n<\/div>
Where is Volvo?<\/h1><\/div><\/div><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27524%27%20height%3D%2745%27%20viewBox%3D%270%200%20524%2045%27%3E%3Crect%20width%3D%27524%27%20height%3D%2745%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"Volvo_Spread_Word_Mark_2025_wh\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/h2><\/div><\/h2><\/div>Using the current 360\u00b0 campaign <\/span>\u201cWhere is Volvo?\u201d<\/b> as an example, Goldbach Commercial Content, together with its partner <\/span>CH Media Mind<\/a><\/span>, demonstrates how digital media, Radio, and real product experiences can seamlessly intertwine. <\/span><\/p>\n<\/div>Challenge<\/h2><\/div>To establish the new Volvo EX60 on the market, Volvo sought a way to combine maximum national attention with regional interaction. The task for Goldbach Commercial Content was multifaceted: How can a new vehicle model be promoted not only broadly, but also reach consumers in the midst of their daily lives and motivate them to take spontaneous test drives?<\/p>\n<\/div>
Solution<\/h2><\/div>In response to the client’s requirements, Goldbach Commercial Content created a cross-media solution with its own storyline and storytelling, linking emotional product experiences on the road with the Reach of digital and traditional media.<\/p>\n
Under the concept “Where is Volvo?”<\/b> we are sending three orange Volvo EX60s on a four-week tour through twelve Swiss cities. The implementation was supplemented by CH Media Mind<\/a>, whose team handled the design of the advertising material and the development of the landing page.<\/p>\n<\/div>- <\/i><\/span>\n
Radio as the centerpiece:<\/b> Regional Radio hosts report directly from the orange Volvo on live action days. Through cross-teasing spots, we call on listeners to find the car and visit the dealerships. In addition, Radio teasers draw attention to a competition: they direct listeners to the Radio website, where the competition form and an accompanying article can be found to generate additional leads and interactions.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
Watson Sponsored Video and promotions:<\/b> A multimedia scavenger hunt with watson hosts playfully introduces the community to the features of the new Volvo. Homepage promotions ensure national Reach and encourage activation directly on the street.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
DOOH and Display with perfect timing:<\/b> Targeted time- and location-dependent DOOH and Display playouts ensure that the planned roadshow is activated in the best possible way and noticed by the Target group.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
Influencer Content:<\/b> Selected influencers take their own community along on the car test drives, share the experiences in the vehicle, and activate their followers to participate. In this way, we generate high engagement within the Target group.<\/p>\n<\/div><\/li><\/ul>The campaign is ready to launch, and from next week, the Volvos will be touring all over Switzerland. For maximum Reach, the campaign by Goldbach Commercial Content combines a selected multimedia mix with live touchpoints on the street. All current Information about the campaign can be found on the landing page<\/a>. <\/p>\nWe will publish comprehensive performance Data, learnings, and detailed insights into this 360\u00b0 campaign immediately after the campaign ends.<\/p>\n<\/div><\/div><\/div>
<\/h2><\/div><\/h2><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271080%27%20height%3D%271920%27%20viewBox%3D%270%200%201080%201920%27%3E%3Crect%20width%3D%271080%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"Some-1080×1920-10s-DE")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>see and experience. This is how the campaign works.<\/h2><\/div><\/div><\/div><\/div>![](\"https:\/\/goldbach.com\/app\/uploads\/2026\/08\/volvo-rectangle-600x500-1.jpg\" "\\"volvo-rectangle-600×500\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/cian-tomlou-scaled.jpg\" "\\"cian-tomlou\\"")
<\/span><\/div><\/div><\/div>Are you ready for the difference?<\/p>\n<\/div>
Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.<\/h2><\/div>
![](\"https:\/\/goldbach.com\/app\/uploads\/2026\/07\/Volvo_Spread_Word_Mark_2025_wh.svg\" "\\"Volvo_Spread_Word_Mark_2025_wh\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/h2><\/div><\/h2><\/div>Using the current 360\u00b0 campaign <\/span>\u201cWhere is Volvo?\u201d<\/b> as an example, Goldbach Commercial Content, together with its partner <\/span>CH Media Mind<\/a><\/span>, demonstrates how digital media, Radio, and real product experiences can seamlessly intertwine. <\/span><\/p>\n<\/div>Challenge<\/h2><\/div>To establish the new Volvo EX60 on the market, Volvo sought a way to combine maximum national attention with regional interaction. The task for Goldbach Commercial Content was multifaceted: How can a new vehicle model be promoted not only broadly, but also reach consumers in the midst of their daily lives and motivate them to take spontaneous test drives?<\/p>\n<\/div>
Solution<\/h2><\/div>In response to the client’s requirements, Goldbach Commercial Content created a cross-media solution with its own storyline and storytelling, linking emotional product experiences on the road with the Reach of digital and traditional media.<\/p>\n
Under the concept “Where is Volvo?”<\/b> we are sending three orange Volvo EX60s on a four-week tour through twelve Swiss cities. The implementation was supplemented by CH Media Mind<\/a>, whose team handled the design of the advertising material and the development of the landing page.<\/p>\n<\/div>- <\/i><\/span>\n
Radio as the centerpiece:<\/b> Regional Radio hosts report directly from the orange Volvo on live action days. Through cross-teasing spots, we call on listeners to find the car and visit the dealerships. In addition, Radio teasers draw attention to a competition: they direct listeners to the Radio website, where the competition form and an accompanying article can be found to generate additional leads and interactions.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
Watson Sponsored Video and promotions:<\/b> A multimedia scavenger hunt with watson hosts playfully introduces the community to the features of the new Volvo. Homepage promotions ensure national Reach and encourage activation directly on the street.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
DOOH and Display with perfect timing:<\/b> Targeted time- and location-dependent DOOH and Display playouts ensure that the planned roadshow is activated in the best possible way and noticed by the Target group.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
Influencer Content:<\/b> Selected influencers take their own community along on the car test drives, share the experiences in the vehicle, and activate their followers to participate. In this way, we generate high engagement within the Target group.<\/p>\n<\/div><\/li><\/ul>The campaign is ready to launch, and from next week, the Volvos will be touring all over Switzerland. For maximum Reach, the campaign by Goldbach Commercial Content combines a selected multimedia mix with live touchpoints on the street. All current Information about the campaign can be found on the landing page<\/a>. <\/p>\nWe will publish comprehensive performance Data, learnings, and detailed insights into this 360\u00b0 campaign immediately after the campaign ends.<\/p>\n<\/div><\/div><\/div>
<\/h2><\/div><\/h2><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>see and experience. This is how the campaign works.<\/h2><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Are you ready for the difference?<\/p>\n<\/div>
Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.<\/h2><\/div>
<\/h2><\/div>Using the current 360\u00b0 campaign <\/span>\u201cWhere is Volvo?\u201d<\/b> as an example, Goldbach Commercial Content, together with its partner <\/span>CH Media Mind<\/a><\/span>, demonstrates how digital media, Radio, and real product experiences can seamlessly intertwine. <\/span><\/p>\n<\/div>Challenge<\/h2><\/div>To establish the new Volvo EX60 on the market, Volvo sought a way to combine maximum national attention with regional interaction. The task for Goldbach Commercial Content was multifaceted: How can a new vehicle model be promoted not only broadly, but also reach consumers in the midst of their daily lives and motivate them to take spontaneous test drives?<\/p>\n<\/div>
Solution<\/h2><\/div>In response to the client’s requirements, Goldbach Commercial Content created a cross-media solution with its own storyline and storytelling, linking emotional product experiences on the road with the Reach of digital and traditional media.<\/p>\n
Under the concept “Where is Volvo?”<\/b> we are sending three orange Volvo EX60s on a four-week tour through twelve Swiss cities. The implementation was supplemented by CH Media Mind<\/a>, whose team handled the design of the advertising material and the development of the landing page.<\/p>\n<\/div>- <\/i><\/span>\n
Radio as the centerpiece:<\/b> Regional Radio hosts report directly from the orange Volvo on live action days. Through cross-teasing spots, we call on listeners to find the car and visit the dealerships. In addition, Radio teasers draw attention to a competition: they direct listeners to the Radio website, where the competition form and an accompanying article can be found to generate additional leads and interactions.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
Watson Sponsored Video and promotions:<\/b> A multimedia scavenger hunt with watson hosts playfully introduces the community to the features of the new Volvo. Homepage promotions ensure national Reach and encourage activation directly on the street.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
DOOH and Display with perfect timing:<\/b> Targeted time- and location-dependent DOOH and Display playouts ensure that the planned roadshow is activated in the best possible way and noticed by the Target group.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
Influencer Content:<\/b> Selected influencers take their own community along on the car test drives, share the experiences in the vehicle, and activate their followers to participate. In this way, we generate high engagement within the Target group.<\/p>\n<\/div><\/li><\/ul>The campaign is ready to launch, and from next week, the Volvos will be touring all over Switzerland. For maximum Reach, the campaign by Goldbach Commercial Content combines a selected multimedia mix with live touchpoints on the street. All current Information about the campaign can be found on the landing page<\/a>. <\/p>\nWe will publish comprehensive performance Data, learnings, and detailed insights into this 360\u00b0 campaign immediately after the campaign ends.<\/p>\n<\/div><\/div><\/div>
<\/h2><\/div><\/h2><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>see and experience. This is how the campaign works.<\/h2><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Are you ready for the difference?<\/p>\n<\/div>
Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.<\/h2><\/div>
Using the current 360\u00b0 campaign <\/span>\u201cWhere is Volvo?\u201d<\/b> as an example, Goldbach Commercial Content, together with its partner <\/span>CH Media Mind<\/a><\/span>, demonstrates how digital media, Radio, and real product experiences can seamlessly intertwine. <\/span><\/p>\n<\/div> To establish the new Volvo EX60 on the market, Volvo sought a way to combine maximum national attention with regional interaction. The task for Goldbach Commercial Content was multifaceted: How can a new vehicle model be promoted not only broadly, but also reach consumers in the midst of their daily lives and motivate them to take spontaneous test drives?<\/p>\n<\/div> In response to the client’s requirements, Goldbach Commercial Content created a cross-media solution with its own storyline and storytelling, linking emotional product experiences on the road with the Reach of digital and traditional media.<\/p>\n Under the concept “Where is Volvo?”<\/b> we are sending three orange Volvo EX60s on a four-week tour through twelve Swiss cities. The implementation was supplemented by CH Media Mind<\/a>, whose team handled the design of the advertising material and the development of the landing page.<\/p>\n<\/div> Radio as the centerpiece:<\/b> Regional Radio hosts report directly from the orange Volvo on live action days. Through cross-teasing spots, we call on listeners to find the car and visit the dealerships. In addition, Radio teasers draw attention to a competition: they direct listeners to the Radio website, where the competition form and an accompanying article can be found to generate additional leads and interactions.<\/p>\n<\/div><\/li> Watson Sponsored Video and promotions:<\/b> A multimedia scavenger hunt with watson hosts playfully introduces the community to the features of the new Volvo. Homepage promotions ensure national Reach and encourage activation directly on the street.<\/p>\n<\/div><\/li> DOOH and Display with perfect timing:<\/b> Targeted time- and location-dependent DOOH and Display playouts ensure that the planned roadshow is activated in the best possible way and noticed by the Target group.<\/p>\n<\/div><\/li> Influencer Content:<\/b> Selected influencers take their own community along on the car test drives, share the experiences in the vehicle, and activate their followers to participate. In this way, we generate high engagement within the Target group.<\/p>\n<\/div><\/li><\/ul> The campaign is ready to launch, and from next week, the Volvos will be touring all over Switzerland. For maximum Reach, the campaign by Goldbach Commercial Content combines a selected multimedia mix with live touchpoints on the street. All current Information about the campaign can be found on the landing page<\/a>. <\/p>\n We will publish comprehensive performance Data, learnings, and detailed insights into this 360\u00b0 campaign immediately after the campaign ends.<\/p>\n<\/div><\/div><\/div> Are you ready for the difference?<\/p>\n<\/div>Challenge<\/h2><\/div>
Solution<\/h2><\/div>
<\/h2><\/div>
<\/h2><\/div>
![](\"https:\/\/goldbach.com\/app\/uploads\/2026\/08\/Some-1080x1920-10s-DE-1-1.gif\" "\\"Some-1080×1920-10s-DE")
see and experience. This is how the campaign works.<\/h2><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.<\/h2><\/div>