{"id":64128,"date":"2026-09-29T16:47:33","date_gmt":"2026-09-29T14:47:33","guid":{"rendered":"https:\/\/goldbach.com\/best-case\/granini\/"},"modified":"2026-09-30T17:06:21","modified_gmt":"2026-09-30T15:06:21","slug":"granini","status":"publish","type":"best-case","link":"https:\/\/goldbach.com\/en\/best-case\/granini\/","title":{"rendered":"Granini"},"content":{"rendered":"

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Food<\/p>\n<\/div>

Granini \u2013 Sooo goodini<\/h1><\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/i>0<\/span>%<\/span><\/div>
Brand appeal<\/div><\/div><\/div>
<\/i>0<\/span>%<\/span><\/div>
Purchase intent<\/div><\/div><\/div>
<\/i>0<\/span>%<\/span><\/div>
Recommendation<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Initial Situation<\/h2><\/div>

The timing could hardly have been better: Shortly before the start of an extremely hot summer period, Granini launched its new TV campaign in May. With the slogan \u00abSooo goodini\u00bb<\/strong>, the brand positioned itself as a fruity, refreshing thirst quencher for hot days. <\/p>\n

After a longer absence from TV, Eckes-Granini wanted to bring the brand back into the consciousness of consumers and improve its perception.<\/p>\n<\/div>

Solution<\/h2><\/div>

To achieve these goals, Eckes-Granini, together with WPP OpenMind, relied on TV. From April 27 to May 24, 2026, Granini was present on television with the \u00abSooo goodini\u00bb spot. <\/p>\n

But how well does TV work for revitalizing the brand? And what impact can the short spot achieve beyond classic Reach? Because Granini had not been present with TV Advertising for a long time, Eckes-Granini and WPP OpenMind wanted to know exactly that. <\/p>\n

Therefore, we accompanied the TV campaign with an effecTV study. As part of an online survey in the GfK panel, we investigated, among other things, Ad Recall, brand image, and purchase intent. In particular, we compared individuals with and without TV spot contact. <\/p>\n

This allowed us not only to show how many people the campaign reached, but also what contact with the TV spot achieved for the brand. For WPP OpenMind, the results also provide a valuable basis for future recommendations to their other clients.<\/p>\n<\/div>

Results<\/h2><\/div>

The results clearly show: contact with the TV spot made a difference. Individuals who had seen the spot not only rated Granini as more appealing, but also showed higher purchase intent and willingness to recommend: <\/p>\n