{"id":50655,"date":"2026-05-28T15:46:56","date_gmt":"2026-05-28T13:46:56","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/time-use-study-tus\/"},"modified":"2026-05-28T15:46:56","modified_gmt":"2026-05-28T13:46:56","slug":"time-use-study-tus","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/","title":{"rendered":"Time Use Study (TUS)"},"content":{"rendered":"

The TUS Data is a dataset collected by Mediapulse that provides detailed information on how the Swiss resident population structures their daily routines. It links the three central dimensions: primary activities (e.g., sleeping, work), media activities (e.g., live TV, streaming), and the devices used for them (e.g., smartphone, tablet). The categories recorded within these dimensions can be broken down in terms of their distribution (Reach), their duration (duration per person\/user), and their temporal distribution throughout the day or days of the week. Conducted at irregular intervals since 2007, the survey is representative of all persons aged 15 and over living in private Swiss households. <\/p>\n","protected":false},"excerpt":{"rendered":"

The TUS Data is a dataset collected by Mediapulse that provides detailed information on how the Swiss resident population structures their daily routines. It links the three central dimensions: primary activities (e.g., sleeping, work), media activities (e.g., live TV, streaming), and the devices used for them (e.g., smartphone, tablet). The […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[913],"glossary-tags":[],"class_list":["post-50655","glossary","type-glossary","status-publish","hentry","glossary-categories-tv"],"acf":[],"yoast_head":"\nTime Use Study (TUS) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time Use Study (TUS)\" \/>\n<meta property=\"og:description\" content=\"The TUS Data is a dataset collected by Mediapulse that provides detailed information on how the Swiss resident population structures their daily routines. It links the three central dimensions: primary activities (e.g., sleeping, work), media activities (e.g., live TV, streaming), and the devices used for them (e.g., smartphone, tablet). The [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/glossary\\\/time-use-study-tus\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/glossary\\\/time-use-study-tus\\\/\",\"name\":\"Time Use Study (TUS) - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#website\"},\"datePublished\":\"2026-05-28T13:46:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/glossary\\\/time-use-study-tus\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/en\\\/glossary\\\/time-use-study-tus\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/glossary\\\/time-use-study-tus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Time Use Study (TUS)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Time Use Study (TUS) - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/","og_locale":"en_US","og_type":"article","og_title":"Time Use Study (TUS)","og_description":"The TUS Data is a dataset collected by Mediapulse that provides detailed information on how the Swiss resident population structures their daily routines. It links the three central dimensions: primary activities (e.g., sleeping, work), media activities (e.g., live TV, streaming), and the devices used for them (e.g., smartphone, tablet). The [...]","og_url":"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/","og_site_name":"Goldbach","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/","url":"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/","name":"Time Use Study (TUS) - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/en\/#website"},"datePublished":"2026-05-28T13:46:56+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/en\/glossary\/time-use-study-tus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/en\/"},{"@type":"ListItem","position":2,"name":"Time Use Study (TUS)"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/en\/#website","url":"https:\/\/goldbach.com\/en\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/en\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldbach.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/glossary\/50655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/glossary\/50655\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/media?parent=50655"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=50655"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=50655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}