{"id":50702,"date":"2026-05-28T15:46:51","date_gmt":"2026-05-28T13:46:51","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/sinus-milieus\/"},"modified":"2026-05-28T15:46:51","modified_gmt":"2026-05-28T13:46:51","slug":"sinus-milieus","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/en\/glossary\/sinus-milieus\/","title":{"rendered":"Sinus Milieus"},"content":{"rendered":"<p>A scientifically sound typology that groups people not only by external characteristics (sociodemographics) but by their living environment. It is based on clustering social strata, core orientations and values. This makes the Sinus Milieus an indicator of how target groups think, what drives them and how they can be reached through media.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A scientifically sound typology that groups people not only by external characteristics (sociodemographics) but by their living environment. It is based on clustering social strata, core orientations and values. This makes the Sinus Milieus an indicator of how target groups think, what drives them and how they can be reached  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[909,913],"glossary-tags":[],"class_list":["post-50702","glossary","type-glossary","status-publish","hentry","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sinus Milieus - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/glossary\/sinus-milieus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinus Milieus\" \/>\n<meta property=\"og:description\" content=\"A scientifically sound typology that groups people not only by external characteristics (sociodemographics) but by their living environment. 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