{"id":50719,"date":"2026-05-28T15:46:46","date_gmt":"2026-05-28T13:46:46","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/return-on-investment-roi\/"},"modified":"2026-05-28T15:46:46","modified_gmt":"2026-05-28T13:46:46","slug":"return-on-investment-roi","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/en\/glossary\/return-on-investment-roi\/","title":{"rendered":"Return on Investment (ROI)"},"content":{"rendered":"<p>A business metric that measures the relationship between invested capital (advertising budget) and the resulting profit. In marketing, the ROI indicates how many Swiss Francs of profit have flowed back per invested advertising Franc. It is used for efficiency monitoring and budget allocation.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business metric that measures the relationship between invested capital (advertising budget) and the resulting profit. 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It is used for efficiency monitoring and budget allocation.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[906,909,911,913],"glossary-tags":[],"class_list":["post-50719","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Return on Investment (ROI) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/glossary\/return-on-investment-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return on Investment (ROI)\" \/>\n<meta property=\"og:description\" content=\"A business metric that measures the relationship between invested capital (advertising budget) and the resulting profit. 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