{"id":50794,"date":"2026-05-28T15:36:35","date_gmt":"2026-05-28T13:36:35","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/gross-advertising-expenditures\/"},"modified":"2026-05-28T15:36:35","modified_gmt":"2026-05-28T13:36:35","slug":"gross-advertising-expenditures","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/en\/glossary\/gross-advertising-expenditures\/","title":{"rendered":"Gross Advertising Expenditures"},"content":{"rendered":"<p>The costs for advertising placements at the official list price. This value is calculated before the deduction of discounts or agency commissions and does not include production costs for the advertising material. It primarily serves to make the advertising pressure of companies comparable.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The costs for advertising placements at the official list price. This value is calculated before the deduction of discounts or agency commissions and does not include production costs for the advertising material. 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