{"id":50806,"date":"2026-05-28T15:36:31","date_gmt":"2026-05-28T13:36:31","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/audit\/"},"modified":"2026-05-28T15:36:31","modified_gmt":"2026-05-28T13:36:31","slug":"audit","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/en\/glossary\/audit\/","title":{"rendered":"Audit"},"content":{"rendered":"<p>In the media and advertising industry, an audit refers to an independent review of performance data, billing, or measurement methods. It verifies whether Reach, usage, or advertising data are correctly collected, analyzed, and reported. The goal is to ensure transparency, comparability, and trust in media and advertising currencies.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the media and advertising industry, an audit refers to an independent review of performance data, billing, or measurement methods. It verifies whether Reach, usage, or advertising data are correctly collected, analyzed, and reported. 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