{"id":50843,"date":"2026-05-28T15:36:38","date_gmt":"2026-05-28T13:36:38","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/connected-tv-ctv\/"},"modified":"2026-05-28T15:36:38","modified_gmt":"2026-05-28T13:36:38","slug":"connected-tv-ctv","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/en\/glossary\/connected-tv-ctv\/","title":{"rendered":"Connected TV (CTV)"},"content":{"rendered":"<p>Connected TV (CTV) refers to television sets with an internet connection that allow digital content to be accessed beyond traditional cable or satellite TV. The term encompasses both Smart TVs with integrated interfaces and conventional televisions made online-capable via external devices such as streaming sticks (e.g., Amazon Fire Stick), set-top boxes (e.g., Apple TV), or gaming consoles. As an advertising platform, CTV enables the expansion of linear TV to include interactive and programmatic Advertising Formats.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connected TV (CTV) refers to television sets with an internet connection that allow digital content to be accessed beyond traditional cable or satellite TV. The term encompasses both Smart TVs with integrated interfaces and conventional televisions made online-capable via external devices such as streaming sticks (e.g., Amazon Fire Stick), set-top  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[909,913],"glossary-tags":[],"class_list":["post-50843","glossary","type-glossary","status-publish","hentry","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Connected TV (CTV) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/glossary\/connected-tv-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected TV (CTV)\" \/>\n<meta property=\"og:description\" content=\"Connected TV (CTV) refers to television sets with an internet connection that allow digital content to be accessed beyond traditional cable or satellite TV. 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