Goldbach – Your partner for Advertising marketing<\/h1><\/div><\/div><\/div><\/div><\/div>![\"View](\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/City-Breeze_01_neu_01.jpg\" "\\"City")
<\/span><\/div><\/div><\/div>What sets us apart?
The OPTIMAL combination of Reach, technology and expertise.<\/h2><\/div>Our portfolio is as diverse as your target groups. Whether it’s TV with a wide Reach, concise Out-of-Home Advertising, touching Audio or precise Online marketing. We create brand experiences that remain in the memory. <\/p>\n
Our team of experienced specialists accompanies you every step of the way in your Advertising campaign. We help you achieve your goals, develop tailor-made strategies and use intelligent, data-driven solutions to ensure that your Advertising reaches where it has the greatest impact. For us, it’s not just about short-term success, but your sustainable growth. <\/p>\n<\/div>
To the Media Relations<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>Corporate structure of Goldbach<\/h2><\/div>The foundation of today’s Advertising marketer Goldbach was laid in 1983 with the founding of IP Multimedia, a company that initially operated its own Radio and TV stations such as Hitradio Z (later Energy Z\u00fcrich). With the rise of private TV in the late 1980s, Goldbach seized the opportunity and introduced the first Swiss Advertising windows on foreign channels such as RTL in 1993. <\/span><\/p>\nThrough mergers, acquisitions and the sale of Advertising inventory in the DACH region, Goldbach continued to develop. Previous engagements in the media and content sector – for example at Radio Energy or TV projects – were abandoned over the years in order to concentrate fully on Advertising marketing. <\/span><\/p>\nA milestone was the sale to Tamedia in 2018 (today: <\/span>TX Group<\/b><\/a>). With the later acquisitions of Neo Advertising and Clear Channel Switzerland, Goldbach also grew in the area of Out-of-Home Advertising.<\/span><\/p>\nOver time, Goldbach has developed into one of the most important marketers in Switzerland and today operates in the areas of TV (Goldbach Media), Online (Goldbach Audience\/Splicky), Audio (Swiss Radioworld) and Out-of-Home Advertising (Goldbach Neo).<\/span><\/p>\n<\/div><\/div><\/div>Goldbach Group<\/p>\n<\/div>
CEO: Christoph Marty<\/p>\n<\/div><\/div><\/div>
Goldbach Media
TV Advertising<\/p>\n<\/div>
CEO: Alexander Duphorn<\/p>\n<\/div>
<\/i><\/i><\/span>More about Goldbach Media<\/span><\/a><\/h4><\/div>\n\n- > 40 TV channels (including 22 TV channels with Replay Ads), Digital TV Network with over 40 digital TV platforms with single-site streaming and CTV offerings<\/li>\n
- 76% of the bookable GRPs (of all TV bookable slots for 15-49 year olds) for the whole of Switzerland<\/li>\n<\/ul>\n
Great emotions and high Reach, with the highest Advertising impact thanks to moving images<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Goldbach Neo
Outdoor Advertising<\/p>\n<\/div>
CEO: Tom Gibbins<\/p>\n<\/div>
<\/i><\/i><\/span>More about Goldbach Neo<\/span><\/a><\/h4><\/div>\n\n- Around 25,000 analogue and digital Out-of-Home Advertising spaces in urban areas and at premium locations.<\/li>\n
- High acceptance, rapid Reach development, planning specifically according to time, weather and location.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>What sets us apart?
The OPTIMAL combination of Reach, technology and expertise.<\/h2><\/div>Our portfolio is as diverse as your target groups. Whether it’s TV with a wide Reach, concise Out-of-Home Advertising, touching Audio or precise Online marketing. We create brand experiences that remain in the memory. <\/p>\n
Our team of experienced specialists accompanies you every step of the way in your Advertising campaign. We help you achieve your goals, develop tailor-made strategies and use intelligent, data-driven solutions to ensure that your Advertising reaches where it has the greatest impact. For us, it’s not just about short-term success, but your sustainable growth. <\/p>\n<\/div>
To the Media Relations<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>Corporate structure of Goldbach<\/h2><\/div>The foundation of today’s Advertising marketer Goldbach was laid in 1983 with the founding of IP Multimedia, a company that initially operated its own Radio and TV stations such as Hitradio Z (later Energy Z\u00fcrich). With the rise of private TV in the late 1980s, Goldbach seized the opportunity and introduced the first Swiss Advertising windows on foreign channels such as RTL in 1993. <\/span><\/p>\nThrough mergers, acquisitions and the sale of Advertising inventory in the DACH region, Goldbach continued to develop. Previous engagements in the media and content sector – for example at Radio Energy or TV projects – were abandoned over the years in order to concentrate fully on Advertising marketing. <\/span><\/p>\nA milestone was the sale to Tamedia in 2018 (today: <\/span>TX Group<\/b><\/a>). With the later acquisitions of Neo Advertising and Clear Channel Switzerland, Goldbach also grew in the area of Out-of-Home Advertising.<\/span><\/p>\nOver time, Goldbach has developed into one of the most important marketers in Switzerland and today operates in the areas of TV (Goldbach Media), Online (Goldbach Audience\/Splicky), Audio (Swiss Radioworld) and Out-of-Home Advertising (Goldbach Neo).<\/span><\/p>\n<\/div><\/div><\/div>Goldbach Group<\/p>\n<\/div>
CEO: Christoph Marty<\/p>\n<\/div><\/div><\/div>
Goldbach Media
TV Advertising<\/p>\n<\/div>
CEO: Alexander Duphorn<\/p>\n<\/div>
<\/i><\/i><\/span>More about Goldbach Media<\/span><\/a><\/h4><\/div>\n\n- > 40 TV channels (including 22 TV channels with Replay Ads), Digital TV Network with over 40 digital TV platforms with single-site streaming and CTV offerings<\/li>\n
- 76% of the bookable GRPs (of all TV bookable slots for 15-49 year olds) for the whole of Switzerland<\/li>\n<\/ul>\n
Great emotions and high Reach, with the highest Advertising impact thanks to moving images<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Goldbach Neo
Outdoor Advertising<\/p>\n<\/div>
CEO: Tom Gibbins<\/p>\n<\/div>
<\/i><\/i><\/span>More about Goldbach Neo<\/span><\/a><\/h4><\/div>\n\n- Around 25,000 analogue and digital Out-of-Home Advertising spaces in urban areas and at premium locations.<\/li>\n
- High acceptance, rapid Reach development, planning specifically according to time, weather and location.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Our portfolio is as diverse as your target groups. Whether it’s TV with a wide Reach, concise Out-of-Home Advertising, touching Audio or precise Online marketing. We create brand experiences that remain in the memory. <\/p>\n
Our team of experienced specialists accompanies you every step of the way in your Advertising campaign. We help you achieve your goals, develop tailor-made strategies and use intelligent, data-driven solutions to ensure that your Advertising reaches where it has the greatest impact. For us, it’s not just about short-term success, but your sustainable growth. <\/p>\n<\/div>
Corporate structure of Goldbach<\/h2><\/div>The foundation of today’s Advertising marketer Goldbach was laid in 1983 with the founding of IP Multimedia, a company that initially operated its own Radio and TV stations such as Hitradio Z (later Energy Z\u00fcrich). With the rise of private TV in the late 1980s, Goldbach seized the opportunity and introduced the first Swiss Advertising windows on foreign channels such as RTL in 1993. <\/span><\/p>\nThrough mergers, acquisitions and the sale of Advertising inventory in the DACH region, Goldbach continued to develop. Previous engagements in the media and content sector – for example at Radio Energy or TV projects – were abandoned over the years in order to concentrate fully on Advertising marketing. <\/span><\/p>\nA milestone was the sale to Tamedia in 2018 (today: <\/span>TX Group<\/b><\/a>). With the later acquisitions of Neo Advertising and Clear Channel Switzerland, Goldbach also grew in the area of Out-of-Home Advertising.<\/span><\/p>\nOver time, Goldbach has developed into one of the most important marketers in Switzerland and today operates in the areas of TV (Goldbach Media), Online (Goldbach Audience\/Splicky), Audio (Swiss Radioworld) and Out-of-Home Advertising (Goldbach Neo).<\/span><\/p>\n<\/div><\/div><\/div>Goldbach Group<\/p>\n<\/div>
CEO: Christoph Marty<\/p>\n<\/div><\/div><\/div>
Goldbach Media
TV Advertising<\/p>\n<\/div>
CEO: Alexander Duphorn<\/p>\n<\/div>
<\/i><\/i><\/span>More about Goldbach Media<\/span><\/a><\/h4><\/div>\n\n- > 40 TV channels (including 22 TV channels with Replay Ads), Digital TV Network with over 40 digital TV platforms with single-site streaming and CTV offerings<\/li>\n
- 76% of the bookable GRPs (of all TV bookable slots for 15-49 year olds) for the whole of Switzerland<\/li>\n<\/ul>\n
Great emotions and high Reach, with the highest Advertising impact thanks to moving images<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Goldbach Neo
Outdoor Advertising<\/p>\n<\/div>
CEO: Tom Gibbins<\/p>\n<\/div>
<\/i><\/i><\/span>More about Goldbach Neo<\/span><\/a><\/h4><\/div>\n\n- Around 25,000 analogue and digital Out-of-Home Advertising spaces in urban areas and at premium locations.<\/li>\n
- High acceptance, rapid Reach development, planning specifically according to time, weather and location.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
The foundation of today’s Advertising marketer Goldbach was laid in 1983 with the founding of IP Multimedia, a company that initially operated its own Radio and TV stations such as Hitradio Z (later Energy Z\u00fcrich). With the rise of private TV in the late 1980s, Goldbach seized the opportunity and introduced the first Swiss Advertising windows on foreign channels such as RTL in 1993. <\/span><\/p>\n Through mergers, acquisitions and the sale of Advertising inventory in the DACH region, Goldbach continued to develop. Previous engagements in the media and content sector – for example at Radio Energy or TV projects – were abandoned over the years in order to concentrate fully on Advertising marketing. <\/span><\/p>\n A milestone was the sale to Tamedia in 2018 (today: <\/span>TX Group<\/b><\/a>). With the later acquisitions of Neo Advertising and Clear Channel Switzerland, Goldbach also grew in the area of Out-of-Home Advertising.<\/span><\/p>\n Over time, Goldbach has developed into one of the most important marketers in Switzerland and today operates in the areas of TV (Goldbach Media), Online (Goldbach Audience\/Splicky), Audio (Swiss Radioworld) and Out-of-Home Advertising (Goldbach Neo).<\/span><\/p>\n<\/div><\/div><\/div> Goldbach Group<\/p>\n<\/div> CEO: Christoph Marty<\/p>\n<\/div><\/div><\/div> Goldbach Media CEO: Alexander Duphorn<\/p>\n<\/div> Great emotions and high Reach, with the highest Advertising impact thanks to moving images<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div> Goldbach Neo CEO: Tom Gibbins<\/p>\n<\/div>
TV Advertising<\/p>\n<\/div><\/i><\/i><\/span>More about Goldbach Media<\/span><\/a><\/h4><\/div>
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Outdoor Advertising<\/p>\n<\/div><\/i><\/i><\/span>More about Goldbach Neo<\/span><\/a><\/h4><\/div>
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