{"id":52474,"date":"2026-05-18T15:25:41","date_gmt":"2026-05-18T13:25:41","guid":{"rendered":"https:\/\/goldbach.com\/tv-is-engaging\/"},"modified":"2026-06-18T09:01:10","modified_gmt":"2026-06-18T07:01:10","slug":"tv-is-engaging","status":"publish","type":"page","link":"https:\/\/goldbach.com\/en\/tv\/tv-is\/tv-is-engaging\/","title":{"rendered":"TV is engaging"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:70vh;--awb-padding-top-small:25vh;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/tv-is-engaging-banner-e1780759975310.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:70px;--awb-margin-bottom-small:70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.2266666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:5.2266666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#81040a;--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:55px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;text-transform:none;font-size:1em;line-height:60px;\">Only television creates the stage for genuine attention.<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-sticky-container\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"80px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:multiply;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-no mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:30px;--awb-justify-content:space-evenly;--awb-active-color:#81040a;--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:&quot;Inter&quot;;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:700;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"TV is engaging\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-tv-is-engaging-en\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-52513\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52513 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52513\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#attention\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Genuine contacts<\/span><\/a><\/li><li  id=\"menu-item-52514\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52514 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52514\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#big-screen\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Size matters<\/span><\/a><\/li><li  id=\"menu-item-52515\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52515 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52515\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#vertrauen\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Brand protection<\/span><\/a><\/li><li  id=\"menu-item-52516\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52516 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52516\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#shared-viewing\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Shared experiences<\/span><\/a><\/li><li  id=\"menu-item-52517\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52517 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52517\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#emotionale-tiefe\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Unlock emotions<\/span><\/a><\/li><li  id=\"menu-item-52518\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52518 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52518\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#profit\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Attention pays off<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"attention\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:5.88%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Real contacts instead of fleeting clicks<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>While social media ads are swiped away in a split second, the big screen on TV offers an exclusive viewing situation with maximum focus.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:11.76%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"225\" title=\"real-contacts\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-300x225.png\" alt class=\"lazyload img-responsive wp-image-52468\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-200x150.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-400x300.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-600x450.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-5 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Rocket\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Maximum attention<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Pre-rolls only reach 60% and in-feed videos a meager 17% of TV levels.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Trend check +14%<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>While digital is collapsing massively, TV defies the trend and increases in attention.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-kosten-tief\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">More affordable than you think<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV seems more expensive in terms of CPM. But per attentive second, it is significantly cheaper.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/aufmerksamkeit-als-zentraler-faktor-fuer-die-werbewirkung\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Innovation\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Highest ad recall<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV (13%) and BVoD (20%) leave Instagram (1%) and TikTok (3%) far behind in unaided ad recall.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Audio-Matching\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">84% detail recall<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Viewers remember exact details of the TV ad. On YouTube it&#8217;s only 58%, social media evaporates immediately (0%).<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-top:-30px;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>THE CONCLUSION<\/strong><br \/>\nTV contacts are &#8220;high-attention contacts.&#8221; You&#8217;re not just buying reach, but the actual time and focus of your target group.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"big-screen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"480\" title=\"big-screen-dominance\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png\" alt class=\"lazyload img-responsive wp-image-52469\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">The BIG-SCREEN EFFECT: Size matters<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Brands need a stage. No smartphone beats the brilliance of television.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Schweizer-Karte\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">5 million screens in Switzerland<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>In 90% of all households. An average of 1.4 devices per TV household.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-TV-ab-2025\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">70% TV dominance<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>The big screen runs almost exclusively for TV content.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Starken\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Maximum impact thanks to lean-back mode<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Full screen, sound-on, and relaxed focus ensure deep brand processing.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vertrauen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.5333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:6.5333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Trust advantage and image protection<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>Advertising only works when it takes place in a credible environment. TV offers verified, professional content and thus maximum security for your brand.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-star-filled\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">CREDIBILITY<br \/>\nNumber 1<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV advertising enjoys the highest quality and greatest trust among the Swiss population of all video media.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Lautstarke\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">SIGNALING EFFECT<br \/>\nMakes brands big<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Anyone who runs on TV immediately appears more well-known, popular, and financially strong\u2014an image boost that social media cannot offer.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/erfolgssignale-mit-dem-richtigen-mediamix-zu-mehr-markenstaerke\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Brandsafety-Kontextuell\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">BRAND SAFETY<br \/>\nPure image protection<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV advertising runs in a first-class editorial environment and has high acceptance. Your brand is safe from risky user-generated content.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"700\" title=\"vertrauen\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" alt class=\"lazyload img-responsive wp-image-52470\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27700%27%20viewBox%3D%270%200%20800%20700%27%3E%3Crect%20width%3D%27800%27%20height%3D%27700%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-200x175.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-400x350.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-600x525.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"shared-viewing\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"shared-viewing\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" alt class=\"lazyload img-responsive wp-image-52471\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">The power of shared experience<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Shared viewing brings people together. TV is the medium that brings people together physically in front of a screen. This social context massively amplifies advertising effectiveness.<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-3\" style=\"--awb-border-color:rgba(255,255,255,0);--awb-color:#81040a;--awb-border-color:rgba(255,255,255,0);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"23\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">HIGHER AD RECALL<br \/>\nBrands remain significantly more anchored in memory.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"15\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">MORE BRAND TRUST<br \/>\nThe shared experience transfers positively to your brand.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"75\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">HIGHER SPOT APPEAL<br \/>\nShared joy works: Sympathy for advertising spots explodes.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"emotionale-tiefe\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Brand building with heart and goosebumps<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>TV advertising doesn&#8217;t just work in the mind, it becomes physically tangible. The combination of image, sound, and storytelling creates emotions and a unique connection.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Heart\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">EMOTION WINNER<br \/>\nEmotion sells<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>No advertising format emotionalizes the Swiss population as strongly as TV. And positive feelings demonstrably make people significantly more willing to buy.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Popcorn\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">LEAN-BACK EFFECT<br \/>\nRelaxed instead of annoyed<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV stands for relaxation. While YouTube advertising disturbs and creates tension (lean forward), TV advertising runs learned, accepted, and relaxed.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Armbanduhr-Radiomessung\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">THE GOLDEN HOUR<br \/>\n6:00 PM - 10:00 PM<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>In the evening, emotional stories penetrate best. Perfectly combined with storytelling, humor, and strong sound.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.screenforce.de\/studie\/follow-feelings\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"physically-tangible\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" alt class=\"lazyload img-responsive wp-image-52472\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>THE CONCLUSION<\/strong><br \/>\nTelevision is the place where attention meets emotion. TV doesn&#8217;t just build brands, it anchors them in the hearts of consumers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"profit\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"for-profit\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" alt class=\"lazyload img-responsive wp-image-52473\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Attention brings profit<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>In the end, success counts. Attention is not a &#8220;nice-to-have,&#8221; but the hard currency that directly pays into your sales figures and ROI. Those who watch also buy.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-2 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">SALES UPLIFT<br \/>\nMore seconds = More revenue<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Studies by Lumen &#038; Ebiquity prove: The longer an ad is actively viewed, the higher the sales. TV delivers the most stable values here.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Kosten-hoch\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">LONG-TERM ROI<br \/>\nThe long-term driver<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>TV anchors brands in long-term memory and ensures the highest long-term ROI. While short videos only set fleeting impulses, TV remains.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-16 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>THE CONCLUSION<\/strong><br \/>\n<span style=\"font-weight: 300;\">TV is the medium that connects people, awakens emotions, and offers brands a safe, large-scale home. It is a place where brands become experiences. Use Switzerland&#8217;s biggest stage for your brand&#8217;s success!  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:150px;--awb-padding-bottom:150px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:60px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1;\">Myth Busters<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:0px;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 sm-text-align-center\" style=\"--awb-text-color:var(--awb-color1);--awb-width:80%;--awb-width-small:100%;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none &#091;&amp;:has(&#091;data-writing-block&#093;)&gt;*&#093;:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-&#091;calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))&#093; scroll-mt-&#091;calc(var(--header-height)+min(200px,max(70px,20svh)))&#093;\" dir=\"auto\" data-turn-id=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 &#091;--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))&#093; @w-sm\/main:&#091;--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))&#093; @w-lg\/main:&#091;--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:40rem&#093; @w-lg\/main:&#091;--thread-content-max-width:48rem&#093; mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring &#091;.text-message+&amp;&#093;:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"ec4d149e-1bfe-47db-83fd-22c7b726789d\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"93\" data-is-last-node=\"\" data-is-only-node=\"\">TV MYTHS FACT-CHECKED<br \/>\nWhat is actually true and why television is more powerful than ever.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-&#091;46px&#093; justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"contents\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-&#091;calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))&#093;\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Nobody watches linear television anymore.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>In Switzerland, around 4.4 million people still use classic TV programs every day. The average viewing time remains stable at 170 minutes per day. TV remains the mass medium with the highest stable daily reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Thanks to replay TV, Advertising is just skipped anyway.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>The &#8220;fast-forward paradise&#8221; has changed. Since the nationwide introduction of the new replay advertising model, Advertising is specifically displayed when starting, pausing, or fast-forwarding. Avoiding ads has become technically more difficult and commercially measurable for broadcasters.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV advertising is far too expensive and not worth it.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV is the ROI champion in the Swiss media mix: thanks to maximum reach and trust, television achieves the highest sales activation. Anyone looking at the CPO (cost per sale) will see that TV often outshines purely digital campaigns and remains the most profitable investment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">In the digital age, TV measurement is inaccurate.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>With the hybrid model, Switzerland has one of the most modern and precise measurement systems in the world. It combines panel data (human behavior) with Big Data (technical signals from set-top boxes).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">YouTube is just as effective for Video advertising as TV<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Size isn&#8217;t everything: while YouTube often runs in the background on a small smartphone screen, TV offers a multi-sensory experience on the &#8220;big screen.&#8221; In terms of credibility and brand safety, television remains the clear number one for Swiss experts.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV advertising only works long-term for brand building.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV is a powerful &#8220;activator.&#8221; Especially in combination with QR codes on the screen or second-screen usage (mobile phone while watching TV), TV advertising leads to immediate impulse purchases or app downloads.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Social media advertising is more effective than TV.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Ad recall is significantly higher with TV. While people scroll past social media ads in milliseconds, the TV screen (even the small one) offers higher attention (&#8220;leads&#8221; vs. &#8220;brand trust&#8221;). A Screenforce study confirms that ad recall for TV offerings is around 61%.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV spots must have extremely elaborate and expensive production.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Authenticity often beats high-gloss today. Thanks to modern AI tools and high-quality smartphone productions, even simpler spots can work very well in a TV environment, as long as the message and the target audience approach are right.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Streaming has long since overtaken classic television.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV dominates moving images: while Switzerland watches television for over 100 minutes a day, YouTube only manages 21 minutes. TV also clearly leads all streaming services with a reach of 54%. Television is therefore not just an accompanying medium, but the powerhouse of Swiss media usage.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV advertising is no longer perceived by young people at all.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>A paradox of the digital age: young people in particular perceive TV advertising more intensely than advertising on social platforms. Why? Because the picture is larger, the sound is better, and attention is higher in the relaxed lean-back mode.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":52920,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-52474","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TV is engaging - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/tv\/tv-is\/tv-is-engaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV is engaging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/en\/tv\/tv-is\/tv-is-engaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T07:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/tv\\\/tv-is\\\/tv-is-engaging\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/tv\\\/tv-is\\\/tv-is-engaging\\\/\",\"name\":\"TV is engaging - 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