{"id":52474,"date":"2026-05-18T15:25:41","date_gmt":"2026-05-18T13:25:41","guid":{"rendered":"https:\/\/goldbach.com\/tv-is-engaging\/"},"modified":"2026-06-15T14:04:00","modified_gmt":"2026-06-15T12:04:00","slug":"tv-is-engaging","status":"publish","type":"page","link":"https:\/\/goldbach.com\/en\/tv-is-engaging\/","title":{"rendered":"TV is engaging"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:70vh;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/tv-is-engaging-banner-e1780759975310.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.2266666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:5.2266666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#81040a;--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:55px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;text-transform:none;font-size:1em;line-height:60px;\">Only television creates the stage for genuine attention.<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"80px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:multiply;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:30px;--awb-justify-content:space-evenly;--awb-active-color:#81040a;--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:&quot;Inter&quot;;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:700;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"TV is engaging\" data-breakpoint=\"1024\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><button type=\"button\" class=\"awb-menu__m-toggle awb-menu__m-toggle_no-text\" aria-expanded=\"false\" aria-controls=\"menu-tv-is-engaging\"><span class=\"awb-menu__m-toggle-inner\"><span class=\"collapsed-nav-text\"><span class=\"screen-reader-text\">Toggle Navigation<\/span><\/span><span class=\"awb-menu__m-collapse-icon awb-menu__m-collapse-icon_no-text\"><span class=\"awb-menu__m-collapse-icon-open awb-menu__m-collapse-icon-open_no-text fa-bars fas\"><\/span><span class=\"awb-menu__m-collapse-icon-close awb-menu__m-collapse-icon-close_no-text fa-times fas\"><\/span><\/span><\/span><\/button><ul id=\"menu-tv-is-engaging-en\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-52513\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52513 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52513\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#attention\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Genuine contacts<\/span><\/a><\/li><li  id=\"menu-item-52514\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52514 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52514\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#big-screen\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Size matters<\/span><\/a><\/li><li  id=\"menu-item-52515\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52515 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52515\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#vertrauen\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Brand protection<\/span><\/a><\/li><li  id=\"menu-item-52516\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52516 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52516\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#shared-viewing\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Shared experiences<\/span><\/a><\/li><li  id=\"menu-item-52517\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52517 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52517\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#emotionale-tiefe\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Unlock emotions<\/span><\/a><\/li><li  id=\"menu-item-52518\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52518 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52518\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#profit\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Attention pays off<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"attention\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:5.88%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Real contacts instead of fleeting clicks<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>While social media ads are swiped away in a split second, the big screen on TV offers an exclusive viewing situation with maximum focus.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:11.76%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"225\" title=\"real-contacts\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-300x225.png\" alt class=\"lazyload img-responsive wp-image-52468\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-200x150.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-400x300.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-600x450.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-5 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Rocket\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Maximum attention<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Pre-rolls only reach 60% and in-feed videos a meager 17% of TV levels.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Trend check +14%<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>While digital is collapsing massively, TV defies the trend and increases in attention.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-kosten-tief\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">More affordable than you think<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV seems more expensive in terms of CPM. But per attentive second, it is significantly cheaper.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/aufmerksamkeit-als-zentraler-faktor-fuer-die-werbewirkung\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Innovation\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Highest ad recall<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV (13%) and BVoD (20%) leave Instagram (1%) and TikTok (3%) far behind in unaided ad recall.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Audio-Matching\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">84% detail recall<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Viewers remember exact details of the TV ad. On YouTube it&#8217;s only 58%, social media evaporates immediately (0%).<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-top:-30px;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>THE CONCLUSION<\/strong><br \/>\nTV contacts are &#8220;high-attention contacts.&#8221; You&#8217;re not just buying reach, but the actual time and focus of your target group.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"big-screen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"480\" title=\"big-screen-dominance\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png\" alt class=\"lazyload img-responsive wp-image-52469\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">The BIG-SCREEN EFFECT: Size matters<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Brands need a stage. No smartphone beats the brilliance of television.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Schweizer-Karte\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">5 million screens in Switzerland<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>In 90% of all households. An average of 1.4 devices per TV household.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-TV-ab-2025\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">70% TV dominance<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>The big screen runs almost exclusively for TV content.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Starken\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Maximum impact thanks to lean-back mode<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Full screen, sound-on, and relaxed focus ensure deep brand processing.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vertrauen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.5333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:6.5333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Trust advantage and image protection<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>Advertising only works when it takes place in a credible environment. TV offers verified, professional content and thus maximum security for your brand.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-star-filled\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">CREDIBILITY<br \/>\nNumber 1<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV advertising enjoys the highest quality and greatest trust among the Swiss population of all video media.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Lautstarke\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">SIGNALING EFFECT<br \/>\nMakes brands big<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Anyone who runs on TV immediately appears more well-known, popular, and financially strong\u2014an image boost that social media cannot offer.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/erfolgssignale-mit-dem-richtigen-mediamix-zu-mehr-markenstaerke\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Brandsafety-Kontextuell\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">BRAND SAFETY<br \/>\nPure image protection<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV advertising runs in a first-class editorial environment and has high acceptance. Your brand is safe from risky user-generated content.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"700\" title=\"trust\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" alt class=\"lazyload img-responsive wp-image-52470\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27700%27%20viewBox%3D%270%200%20800%20700%27%3E%3Crect%20width%3D%27800%27%20height%3D%27700%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-200x175.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-400x350.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-600x525.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"shared-viewing\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"shared-viewing\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" alt class=\"lazyload img-responsive wp-image-52471\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">The power of shared experience<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Shared viewing brings people together. TV is the medium that brings people together physically in front of a screen. This social context massively amplifies advertising effectiveness.<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-3\" style=\"--awb-border-color:rgba(255,255,255,0);--awb-color:#81040a;--awb-border-color:rgba(255,255,255,0);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"23\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">HIGHER AD RECALL<br \/>\nBrands remain significantly more anchored in memory.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"15\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">MORE BRAND TRUST<br \/>\nThe shared experience transfers positively to your brand.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"75\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">HIGHER SPOT APPEAL<br \/>\nShared joy works: Sympathy for advertising spots explodes.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"emotionale-tiefe\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Brand building with heart and goosebumps<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>TV advertising doesn&#8217;t just work in the mind, it becomes physically tangible. The combination of image, sound, and storytelling creates emotions and a unique connection.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Heart\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">EMOTION WINNER Emotion sells<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>No advertising format emotionalizes the Swiss population as strongly as TV. And positive feelings demonstrably make people significantly more willing to buy.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Popcorn\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">LEAN-BACK EFFECT Relaxed instead of annoyed<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV stands for relaxation. While YouTube advertising disturbs and creates tension (lean forward), TV advertising runs learned, accepted, and relaxed.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Armbanduhr-Radiomessung\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">THE GOLDEN HOUR 6:00 PM - 10:00 PM<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>In the evening, emotional stories penetrate best. Perfectly combined with storytelling, humor, and strong sound.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.screenforce.de\/studie\/follow-feelings\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"physically-tangible\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" alt class=\"lazyload img-responsive wp-image-52472\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>THE CONCLUSION<\/strong><br \/>\nTelevision is the place where attention meets emotion. TV doesn&#8217;t just build brands, it anchors them in the hearts of consumers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"profit\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"for-profit\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" alt class=\"lazyload img-responsive wp-image-52473\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Attention brings profit<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>In the end, success counts. Attention is not a &#8220;nice-to-have,&#8221; but the hard currency that directly pays into your sales figures and ROI. Those who watch also buy.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-2 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">SALES UPLIFT<br \/>\nMore seconds = More revenue<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Studies by Lumen &amp; Ebiquity prove: The longer an ad is actively viewed, the higher the sales. TV delivers the most stable values here.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Kosten-hoch\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">LONG-TERM ROI<br \/>\nThe long-term driver<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>TV anchors brands in long-term memory and ensures the highest long-term ROI. While short videos only set fleeting impulses, TV remains.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-16 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">About the Study<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>THE CONCLUSION<\/strong><br \/>\n<span style=\"font-weight: 300;\">TV is the medium that connects people, awakens emotions, and offers brands a safe, large-scale home. It is a place where brands become experiences. Use Switzerland&#8217;s biggest stage for your brand&#8217;s success! <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:150px;--awb-padding-bottom:150px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:60px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1;\">Myth Busters<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:0px;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 sm-text-align-center\" style=\"--awb-text-color:var(--awb-color1);--awb-width:80%;--awb-width-small:100%;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none &#091;&amp;:has(&#091;data-writing-block&#093;)&gt;*&#093;:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-&#091;calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))&#093; scroll-mt-&#091;calc(var(--header-height)+min(200px,max(70px,20svh)))&#093;\" dir=\"auto\" data-turn-id=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 &#091;--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))&#093; @w-sm\/main:&#091;--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))&#093; @w-lg\/main:&#091;--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:40rem&#093; @w-lg\/main:&#091;--thread-content-max-width:48rem&#093; mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring &#091;.text-message+&amp;&#093;:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"ec4d149e-1bfe-47db-83fd-22c7b726789d\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"93\" data-is-last-node=\"\" data-is-only-node=\"\">TV-MYTHEN IM FAKTEN-CHECK<br \/>\nWas wirklich stimmt und warum Fernsehen st\u00e4rker wirkt denn je.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-&#091;46px&#093; justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"contents\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-&#091;calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))&#093;\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Niemand schaut mehr lineares Fernsehen.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>In der Schweiz nutzen t\u00e4glich noch immer rund 4,4 Millionen Personen klassische TV-Programme. Die durchschnittliche Verweildauer liegt bei stabilen 170 Minuten pro Tag. TV bleibt das Massenmedium mit der h\u00f6chsten stabilen Tagesreichweite.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Dank Replay-TV wird Werbung sowieso nur \u00fcbersprungen.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Das \u201eVorspul-Paradies\u201c hat sich ge\u00e4ndert. Seit der fl\u00e4chendeckenden Einf\u00fchrung des neuen Replay-Werbemodells wird Werbung gezielt beim Start, Pausieren oder Vorspulen eingeblendet. Werbevermeidung ist technisch schwieriger und f\u00fcr die Sender kommerziell messbar geworden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Werbung ist viel zu teuer und lohnt sich nicht.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV ist der ROI-Champion im Schweizer Mediamix: Dank maximaler Reichweite und Vertrauen erzielt Fernsehen die h\u00f6chste Verkaufsaktivierung. Wer den CPO (Kosten pro Verkauf) betrachtet, sieht, dass TV rein digitale Kampagnen oft in den Schatten stellt und die rentabelste Investition bleibt.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Im digitalen Zeitalter ist TV-Messung ungenau.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Die Schweiz hat mit dem Hybrid-Modell eines der modernsten und pr\u00e4zisesten Messsysteme weltweit. Es kombiniert Panel-Daten (menschliches Verhalten) mit Big Data (technische Signale der Set-Top-Boxen).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">YouTube ist f\u00fcr Video-Werbung genauso effektiv wie TV<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Gr\u00f6sse ist nicht alles: W\u00e4hrend YouTube oft nebenbei auf dem kleinen Smartphone-Screen l\u00e4uft, bietet TV das multisensorische Erlebnis auf dem \u201aBig Screen\u2018. In Sachen Glaubw\u00fcrdigkeit und Markensicherheit bleibt Fernsehen f\u00fcr Schweizer Experten die klare Nummer eins.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Werbung wirkt nur langfristig f\u00fcr den Markenaufbau.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV ist ein starker \u201eAktivator\u201c. Besonders in Kombination mit QR-Codes auf dem Screen oder Second-Screen-Nutzung (Handy w\u00e4hrend dem Fernsehen) f\u00fchrt TV-Werbung zu sofortigen Impulsk\u00e4ufen oder App-Downloads.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Social Media Werbung ist effektiver als TV.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Die Werbeerinnerung ist bei TV deutlich h\u00f6her. W\u00e4hrend man an Social-Media-Ads in Millisekunden vorbeiscrollt, bietet der TV-Screen (auch der kleine) eine h\u00f6here Aufmerksamkeit (\u201eLeads\u201c vs. \u201eBrand Trust\u201c). Eine Screenforce-Studie best\u00e4tigt, dass die Werbeerinnerung bei TV-Angeboten bei rund 61 % liegt.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Spots m\u00fcssen extrem aufwendig und teuer produziert sein.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Authentizit\u00e4t schl\u00e4gt heute oft Hochglanz. Dank moderner KI-Tools und hochwertiger Smartphone-Produktionen k\u00f6nnen auch einfachere Spots im TV-Umfeld sehr gut funktionieren, solange die Botschaft und die Zielgruppenansprache stimmen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Streaming hat das klassische Fernsehen l\u00e4ngst \u00fcberholt.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV dominiert das Bewegtbild: W\u00e4hrend die Schweiz t\u00e4glich \u00fcber 100 Minuten fernsieht, kommt YouTube gerade mal auf 21 Minuten. Auch bei der Reichweite liegt TV mit 54 % klar vor allen Streaming-Diensten. Fernsehen ist also nicht nur ein Begleitmedium, sondern das Kraftzentrum der Schweizer Mediennutzung.\u201c<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Werbung wird von den Jungen gar nicht mehr wahrgenommen.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Ein Paradoxon des digitalen Zeitalters: Gerade die Jungen nehmen TV-Werbung intensiver wahr als Werbung auf sozialen Plattformen. Warum? Weil das Bild gr\u00f6sser, der Ton besser und die Aufmerksamkeit im entspannten Lean-Back-Modus h\u00f6her ist.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-52474","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TV is engaging - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/tv-is-engaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV is engaging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/en\/tv-is-engaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T12:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/tv-is-engaging\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/tv-is-engaging\\\/\",\"name\":\"TV is engaging - 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