{"id":24216,"date":"2024-08-27T18:31:11","date_gmt":"2024-08-27T16:31:11","guid":{"rendered":"https:\/\/goldbach.com\/interview-swiss-ad-impact-dr-oetker\/"},"modified":"2025-12-18T11:53:13","modified_gmt":"2025-12-18T10:53:13","slug":"interview-swiss-ad-impact-dr-oetker","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/best-cases\/interview-swiss-ad-impact-dr-oetker\/","title":{"rendered":"Interview Swiss Ad Impact – Dr. Oetker"},"content":{"rendered":"

Valuable and meaningful insights – This is what Dr. Oetker says about Swiss Ad Impact<\/h2>\n

For the advertising campaign of the “Casa di Mama” pizza brand, Dr. Oetker booked the Swiss Ad<\/a> Impact advertising impact study. KPIs such as Ad<\/a> Liking, Ad<\/a> Recognition, etc. were measured on the Online, TV and Social Media channels. The figures are available in the case video. Walentina Mejenina, Media & Communications Manager at Dr. Oetker, explains how Dr. Oetker can use the results from the study for follow-up campaigns. <\/p>\n

What were your first experiences with Swiss Ad<\/a> Impact as a customer?<\/strong><\/p>\n

Our first experience with the Swiss Ad<\/a> Impact study was extremely positive. The analysis of the multi-channel campaign for our “Casa di Mama” pizza brand provided us with valuable and meaningful insights. These helped us to develop concrete optimization strategies for the follow-up campaign. The added value was clearly recognizable overall. <\/p>\n

How do you rate the results of the campaign? Which findings were the most interesting? <\/strong><\/p>\n

The study provided very insightful results. Our expectations regarding some KPIs, such as the high Ad<\/a> Liking in the TV channel, were confirmed. This circumstance underlines the popularity of our humorous TV spot<\/a> among viewers. Others, such as the lower value for Ad<\/a> Liking on Social Media, surprised us. However, we were immediately able to identify a need for optimization in the creatives used there. <\/p>\n

Some surprising results were also revealed in the 15-29 age group, particularly with unexpectedly high values for advertising appeal (Relevance & Interest).<\/p>\n

It is crucial to interpret the results in the appropriate context. Especially with a low-involvement product such as a frozen pizza, respondents tend to indicate a higher purchase intention. This could be different for products with more complex purchasing decision processes. <\/p>\n

To what extent were you able to use the findings from the study for yourself?<\/strong><\/p>\n

For the follow-up campaign, we particularly adjusted the channel mix and creative design. This enabled us to use our budget more effectively and at the same time increase campaign performance. <\/p>\n

How did the whole setup with Swiss Ad<\/a> Impact go from your point of view?<\/strong><\/p>\n

The setup of the study was straightforward. We were able to implement it quickly and once again benefit from the excellent service orientation of our contact person at Goldbach.<\/p>\n<\/div>

To the Swiss Ad Impact offer<\/span><\/a><\/div>