{"id":24225,"date":"2024-06-03T18:12:06","date_gmt":"2024-06-03T16:12:06","guid":{"rendered":"https:\/\/goldbach.com\/gaming-ads-are-here\/"},"modified":"2025-12-18T10:34:42","modified_gmt":"2025-12-18T09:34:42","slug":"gaming-ads-are-here","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/gaming-ads-are-here\/","title":{"rendered":"Gaming Ads are here"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>\u00abGood stories sell better\u00bb<\/h2>\n<p><span style=\"font-weight: 400;\">Tom Lou Krummenacher and Cian Via talk about impactful content, <a href=\"https:\/\/goldbach.com\/ch\/de\/news-and-insights\/goldbach-commercial-content-neue-abteilung-fuer-kreative-medienuebergreifende-werbeloesungen\" target=\"_blank\" rel=\"noopener\">the newly founded content department at Goldbach<\/a>, and why a social post is sometimes not enough.<\/span><\/p>\n<p><strong> Tom Lou, Cian, you are part of the newly founded &#8220;Goldbach Commercial Content&#8221; department. For those who have never heard of it: What exactly do you do? <\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tom Lou: <\/strong>We create storytelling campaigns: V<\/span><span style=\"font-weight: 400;\">from the idea and concept to implementation and reporting. A <em>full-service.<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cian:<\/strong> In short, we combine content and cross-media based on a story.<\/span><\/p>\n<p><strong>The term &#8220;Commercial Content&#8221; sounds a bit like Advertising, but also like content. What is really behind it \u2013 and why is it needed? <\/strong><\/p>\n<p><strong>Tom Lou: <\/strong>It&#8217;s about promotional content. Advertising is not just performance. We want to emotionalize Brands and implement campaigns that stick with people for a long time.<\/p>\n<p><strong>Cian: <\/strong>Commercial Content brings <em>the best of both worlds<\/em> together: effective content marketing and cross-media strategies from a single source. This creates measurable added value.<\/p>\n<p><strong>How would you explain what you do to your grandparents in simple terms?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tom Lou:<\/strong> We don&#8217;t sell Advertising, we tell stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cian:<\/strong> Better than Grandpa!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[200],"kanal":[317],"werbeform":[328,378,376],"class_list":["post-24225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-gaming","kanal-online","werbeform-display","werbeform-gaming-ads","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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