{"id":24280,"date":"2023-08-07T19:58:52","date_gmt":"2023-08-07T17:58:52","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-validates-first-party-data-using-panel-data-from-intervista-ag\/"},"modified":"2025-12-18T11:55:39","modified_gmt":"2025-12-18T10:55:39","slug":"goldbach-validates-first-party-data-using-panel-data-from-intervista-ag","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/goldbach-validates-first-party-data-using-panel-data-from-intervista-ag\/","title":{"rendered":"Goldbach validates First-Party Data using panel Data from intervista AG"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> offering to validation. The result: Predictions about demographic characteristics of the users, such as gender or age groups, are up to 90% correct. For advertisers, this confirms that their advertising campaigns with demographic <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audience<\/a> <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> are delivered safely and with pinpoint accuracy.  <\/strong><\/p>\n<p>Thanks to the collection and use of First-Party Data from its own networks (20 Minuten, Tages-Anzeiger, SMG, etc.), Goldbach has the opportunity to create innovative Data <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> products and precise forecasting models. This allows advertisers to book campaigns including <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audience<\/a> <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a>, such as car enthusiasts or users in a specific age group. The forecasting models make it possible to predict the behavior, age group, and gender of users for whom Goldbach does not have any First-Party Data. To check the accuracy and reliability of the forecasts, Goldbach subjected them to validation in collaboration with the market research institute intervista AG. The results were extremely positive: The target groups based on First-Party Data and the Goldbach forecasting models for the gender of a Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>network<\/a> user matched up to 90%, and those for age groups up to 88%.    <\/p>\n<p>&laquo;<em>The positive validation by intervista underscores Goldbach&rsquo;s position as a trustworthy and Data-driven advertising partner and gives our clients even more security and accuracy when delivering their advertising campaigns<\/em>&raquo;, says Stefan Wagner, Managing Director at Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a>.<\/p>\n<p><strong>Data protection in validation comes first<\/strong><\/p>\n<p>During the validation, Goldbach&rsquo;s Data was compared and checked against <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Panel&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to as &amp;quot;panelists&amp;quot;.   &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/panel\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>panel<\/a> Data from the market research institute intervista AG. To this end, intervista AG used <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Panel&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to as &amp;quot;panelists&amp;quot;.   &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/panel\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>panel<\/a> Data from more than 120,000 people in Switzerland. This validation was carried out with the help of a Data Clean Room from the software company Decentriq. This is a neutral platform that enables the joint processing of Data without it being disclosed.   <\/p>\n<p>&laquo;<em>Thanks to Decentriq, we were able to comply with all Data protection and compliance requirements during the validation, which is always our top priority<\/em>&raquo;, says Marcin Barci&#324;ski, Head of Data, Goldbach neXT.<\/p>\n<p>Goldbach will continue to use its extensive Data holdings &ndash; in compliance with all Data protection and compliance requirements &ndash; to enable advertisers to deliver advertising safely and accurately.<\/p>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:50px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/online\/targeting-data\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Data &amp; Targeting at Goldbach<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[574,572],"kanal":[317],"werbeform":[],"class_list":["post-24280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-data","tag-targeting","kanal-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach validates First-Party Data<\/title>\n<meta name=\"description\" content=\"Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.\" \/>\n<meta name=\"robots\" content=\"index, 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