{"id":24295,"date":"2023-02-28T20:07:12","date_gmt":"2023-02-28T19:07:12","guid":{"rendered":"https:\/\/goldbach.com\/smg-uses-goldbachs-data-management-platform\/"},"modified":"2025-12-18T11:43:48","modified_gmt":"2025-12-18T10:43:48","slug":"smg-uses-goldbachs-data-management-platform","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/smg-uses-goldbachs-data-management-platform\/","title":{"rendered":"SMG uses Goldbach&#8217;s Data management platform"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>SMG Swiss Marketplace Group AG has recently started using Goldbach&rsquo;s own Data management platform (DMP) &ldquo;Farcaster&rdquo; for optimized Data processing and use. The Goldbach Group, and in particular Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a> (Switzerland), has been successfully using its DMP &ldquo;Farcaster&rdquo; for years to define intelligent and multidimensional target groups and is constantly developing the technology. <\/strong><\/p>\n<p>As of November 1, 2022, SMG integrated Goldbach&rsquo;s Data management platform (DMP) &ldquo;Farcaster&rdquo; and uses it for its Data-driven advertising campaigns. The Data management platform is used to collect and process first-party Data and enables a high level of granularity in the delivery of advertising campaigns. With the successful integration, SMG offers its advertising customers the opportunity to use the SMG platforms for even more precise Data-driven advertising campaigns.  <\/p>\n<p>&ldquo;Thanks to the technology of the Goldbach DMP &ldquo;Farcaster&rdquo;, we can optimize our Data-driven advertising campaigns and offer our advertising customers advertising solutions with high relevance and accuracy as well as very low wastage,&rdquo; explains Philipp Benker, Group Director SMG Swiss Marketplace Group Advertising.<\/p>\n<p>Dr. Markus A. Wirth, Chief Transformation Officer of the Goldbach Group, is also pleased: &ldquo;It is great that we can support SMG with Data processing and Data management. Goldbach continuously invests in its own Data capabilities and security. In this way, we can support our partners with first-class technologies such as Farcaster and at the same time lead by example and ensure Data protection standards here in Switzerland for the benefit of the end users.&rdquo;<\/p>\n<p>Since October 2022, Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a> (Switzerland) AG has been marketing the entire inventory of all SMG marketplaces via its <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>network<\/a> offering. These include ImmoScout24, Homegate, AutoScout24, anibis.ch, Ricardo and tutti.ch. Now the two companies are expanding their partnership.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[574,572],"kanal":[],"werbeform":[],"class_list":["post-24295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-data","tag-targeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMG uses Goldbach&#039;s Data management platform<\/title>\n<meta name=\"description\" content=\"SMG Swiss Marketplace Group AG has recently started using Goldbach&#039;s own Data management platform (DMP) \u201cFarcaster\u201d.\" 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