{"id":24408,"date":"2025-09-25T22:49:24","date_gmt":"2025-09-25T20:49:24","guid":{"rendered":"https:\/\/goldbach.com\/splicky-relies-on-a-second-renowned-swiss-data-partner-with-intervista\/"},"modified":"2025-12-18T11:52:09","modified_gmt":"2025-12-18T10:52:09","slug":"splicky-relies-on-a-second-renowned-swiss-data-partner-with-intervista","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/splicky-relies-on-a-second-renowned-swiss-data-partner-with-intervista\/","title":{"rendered":"Splicky relies on a second, renowned Swiss data partner with intervista"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>The demand-side platform (<a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;DSP&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A Demand-Side Platform (DSP) is a technology platform that enables advertisers to automatically purchase advertising inventory from multiple ad exchanges and SSPs.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/dsp\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>DSP<\/a>) Splicky is consistently expanding its <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> options for programmatic Digital-Out-of-Home (DOOH) campaigns in Switzerland. Thanks to a new cooperation with the Swiss research institute intervista, advertisers can now also access an extensive and novel range of data for the Swiss market. <\/strong><\/p>\n<p>Advertisers book their programmatic campaigns for Mobile, Desktop, DOOH, CTV and Digital Audio via the demand-side platform (<a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;DSP&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A Demand-Side Platform (DSP) is a technology platform that enables advertisers to automatically purchase advertising inventory from multiple ad exchanges and SSPs.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/dsp\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>DSP<\/a>) Splicky. What began with the integration of <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> data from Senozon around a year ago is being consistently continued with the cooperation with intervista; Swiss quality data for the programmatic purchasing of DOOH in Switzerland. While Senozon offers a variety of primarily socio-demographic target groups from its mobility model and the daily and fully anonymized evaluation of mobile phone data from Sunrise, the new intervista data is based on primary data collections, such as mobility data from the Footprints <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Panel&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to as &amp;quot;panelists&amp;quot;.   &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/panel\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>panel<\/a> and interviews from the Online <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Panel&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to as &amp;quot;panelists&amp;quot;.   &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/panel\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>panel<\/a>. As a result, campaigns can now also be controlled on the basis of usage and interest data. A novelty for almost the entire Swiss DOOH inventory.    <\/p>\n<p>intervista provides hourly and weekday-accurate <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Affinity&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/affinity\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">affinity<\/a> values for the screens for around 150 <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> variables. These values indicate how strongly a certain characteristic within a <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> is over- or underrepresented at a certain location and at a certain time. The higher the <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Affinity&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/affinity\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">affinity<\/a> value, the more specifically the desired <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> can be reached. &laquo;These data allow <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> targetings to be implemented on a data-driven basis&raquo;, says Beat Fischer, member of the Executive Board at intervista.   <\/p>\n<p>The range of variables includes, among other things:<\/p>\n<ul>\n<li><strong>Lifestyle and interests:<\/strong> Hobbies, leisure activities (e.g. shopping, cinema) and sporting activity (e.g. hiking, jogging)<\/li>\n<li><strong>Consumption and brand preferences:<\/strong> Ownership of cars in various price ranges, customer relationships with specific banks, insurance companies, health insurance companies or mobile phone providers<\/li>\n<li><strong>Mobility behavior:<\/strong> Air travel or train use<\/li>\n<li><strong>Freely available investment assets<\/strong><\/li>\n<\/ul>\n<p>Thanks to these extensive <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> data, advertisers can now minimize wastage even more efficiently via Splicky, target additional target groups in a targeted manner and thus increase the impact of their Advertising.<\/p>\n<p>&laquo;The demand and use of data and in particular from Swiss data providers has risen constantly in the DOOH sector. They do justice to the medium, increase efficiency and proximity and are already regularly incorporated into the setup of programmatic campaigns&raquo;, says Florian Walz, Country Director Splicky Switzerland.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"kanal":[415],"werbeform":[],"class_list":["post-24408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","kanal-out-of-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Splicky: Cooperation with intervista<\/title>\n<meta name=\"description\" content=\"Splicky relies on a second Swiss data partner. 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