{"id":24495,"date":"2024-10-31T18:52:52","date_gmt":"2024-10-31T17:52:52","guid":{"rendered":"https:\/\/goldbach.com\/successful-launch-for-swiss-ad-impact-first-advertising-impact-study\/"},"modified":"2025-12-18T10:29:23","modified_gmt":"2025-12-18T09:29:23","slug":"successful-launch-for-swiss-ad-impact-first-advertising-impact-study","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/studies\/successful-launch-for-swiss-ad-impact-first-advertising-impact-study\/","title":{"rendered":"Successful launch for Swiss Ad Impact: First advertising impact study"},"content":{"rendered":"

Since the beginning of this year, Goldbach’s “Swiss Ad<\/a> Impact” advertising impact study has been successfully in use. Thanks to the collected results from the various campaigns, advertisers can now benefit from the first industry benchmarks. <\/strong><\/p>\n

Goldbach has already supported over 30 campaigns from eleven industries with its “Swiss Ad<\/a> Impact” advertising impact study. Based on the collected results, the advertising marketer can now provide advertisers with initial benchmarks for the various industries.<\/p>\n

To this end, Goldbach investigated the impact of the individual campaigns in relation to the impact metrics “Information search”, “Recommendation” and “Purchase\/intention to use”. The Ad<\/a> Impact Overall, i.e. the total advertising impact, was calculated using this data. Goldbach found some significant differences between the individual campaigns (minimum value 27%, maximum value 82%). It is noticeable that the average values within an industry differ less than between industries (see Figure 1). Sanja Ruggiero, Director Sales Management at Goldbach, says: “We are delighted that we can now offer our customers an additional advantage with the industry benchmark<\/a> from Swiss Ad<\/a> Impact and thus initial comparison options for the advertising impact of their campaign.”<\/p>\n<\/div>

\"Difference<\/span><\/div>

Figure 1: Difference in Ad<\/a> Impact Overall within and between industries.<\/em><\/p>\n

Further industries and benchmark<\/a> options planned<\/strong><\/p>\n

The benchmarks show the advertising impact on the Online, TV including Replay Ads<\/a> and CTV, (D)OOH, Audio and Print channels on the entire Goldbach and third-party inventory. At the current time, the data relates to the construction, industry & furnishing, retail, finance, beverage, fashion & sport, food and telecommunications sectors. Further industries are to follow shortly. To ensure that the results can be used as easily as possible, Goldbach has supplemented the Swiss Ad<\/a> Impact reporting with an additional dashboard (see Figure 2). Goldbach is also planning further benchmarks. “Swiss Ad<\/a> Impact is constantly being expanded,” says Ruggiero, “In addition to the industries, we would like to integrate further benchmark<\/a> options such as ‘campaign goal’ or ‘advertising format’.”<\/p>\n<\/div>

\"Swiss<\/span><\/div>

Figure 2: Dashboard industry benchmarks.<\/em><\/p>\n

Swiss Ad<\/a> Impact – An offer that has an impact<\/strong><\/p>\n

Swiss Ad<\/a> Impact is an offer from Goldbach that gives advertisers an advertising impact study for their campaign in addition to the usual media performance reporting. The study shows at a glance and across all channels how well a campaign has performed in terms of various advertising impact KPIs and within various target groups. The offer has been available since the beginning of 2024.<\/p>\n<\/div>

Learn more about Swiss Ad Impact<\/span><\/a><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,88],"tags":[346,219],"kanal":[],"werbeform":[],"class_list":["post-24495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-studies","tag-reporting","tag-swissadimpact"],"acf":[],"yoast_head":"\nSwiss Ad Impact: First advertising impact benchmarks available<\/title>\n<meta name=\"description\" content=\"With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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