{"id":24513,"date":"2024-12-10T19:21:17","date_gmt":"2024-12-10T18:21:17","guid":{"rendered":"https:\/\/goldbach.com\/swiss-radioworld-expands-podcast-network-with-the-portfolio\/"},"modified":"2025-12-18T10:25:57","modified_gmt":"2025-12-18T09:25:57","slug":"swiss-radioworld-expands-podcast-network-with-the-portfolio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/swiss-radioworld-expands-podcast-network-with-the-portfolio\/","title":{"rendered":"Swiss Radioworld expands podcast network with the portfolio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>The national audio marketer Swiss Radioworld is adding Seven.One&#8217;s podcast offering to its own portfolio and will be the exclusive marketer in Switzerland. At the same time, the pre-roll inventory is offered at a more favorable CPM. <\/strong><\/p>\n<p>K\u00fcsnacht, December 10, 2024 \u2013 The audio Advertising intermediary Swiss Radioworld is expanding its Advertising inventory with immediate effect to include the podcasts from Seven.One&#8217;s marketing portfolio. These include over 50 well-known German formats such as Die Nervigen, AHA! 10 Minuten Alltagswissen, 1000 erste Dates and Bohndesliga. These will thus become part of Swiss Radioworld&#8217;s podcast network.<\/p>\n<p>With this exclusive marketing mandate for Switzerland, Swiss Radioworld is strengthening its position in the Digital Audio Advertising sector. The podcast network thus achieves over 35 million ad impressions per month, covering 74% of German-speaking Switzerland and 24% of Western Switzerland. The formats offered are pre-rolls and selected host reads. Bookings are possible both in the traditional way and programmatically.<\/p>\n<p><strong>Expansion of range with price adjustment<\/strong>\nIn addition to the expansion of the range, there will also be a price reduction for the pre-roll inventory of Swiss Radioworld&#8217;s podcast network \u2013 a strategic step in line with market conditions in Switzerland. This is intended to make Advertising in the podcast environment possible on better terms with immediate effect. Steve Krebser, Head of Digital Audio at Swiss Radioworld, says: \u201cWith the integration of the podcasts from the Seven.One portfolio, we are expanding our range to include some of the highest-reach and most popular formats in the German-speaking area. At the same time, thanks to the optimized price structure, we are making podcast Advertising even more attractive for our customers.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[221],"kanal":[],"werbeform":[359],"class_list":["post-24513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-swissradioworld","werbeform-digital-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss Radioworld expands podcast network with Seven.One<\/title>\n<meta name=\"description\" content=\"SRW includes the podcast offering from Seven.One in its portfolio. 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