{"id":24513,"date":"2024-12-10T19:21:17","date_gmt":"2024-12-10T18:21:17","guid":{"rendered":"https:\/\/goldbach.com\/swiss-radioworld-expands-podcast-network-with-the-portfolio\/"},"modified":"2025-12-18T10:25:57","modified_gmt":"2025-12-18T09:25:57","slug":"swiss-radioworld-expands-podcast-network-with-the-portfolio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/swiss-radioworld-expands-podcast-network-with-the-portfolio\/","title":{"rendered":"Swiss Radioworld expands podcast network with the portfolio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>The national audio marketer Swiss Radioworld is adding Seven.One&rsquo;s <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Podcast&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/podcast\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>podcast<\/a> offering to its own portfolio and will be the exclusive marketer in Switzerland. At the same time, the <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pre-Roll&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Advertisements played before the main video content.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/pre-roll\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pre-roll<\/a> inventory is offered at a more favorable CPM. <\/strong><\/p>\n<p>K&uuml;snacht, December 10, 2024 &ndash; The audio Advertising intermediary Swiss Radioworld is expanding its Advertising inventory with immediate effect to include the podcasts from Seven.One&rsquo;s marketing portfolio. These include over 50 well-known German formats such as Die Nervigen, AHA! 10 Minuten Alltagswissen, 1000 erste Dates and Bohndesliga. These will thus become part of Swiss Radioworld&rsquo;s <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Podcast&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/podcast\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>podcast<\/a> <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>network<\/a>.<\/p>\n<p>With this exclusive marketing mandate for Switzerland, Swiss Radioworld is strengthening its position in the Digital Audio Advertising sector. The <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Podcast&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/podcast\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>podcast<\/a> <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>network<\/a> thus achieves over 35 million <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad Impressions&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Ad Impressions (AIs) refer to the number of times a digital advertising material is displayed. Each delivery of an ad on a website or in an app is counted as one impression, regardless of whether a user interacts with the ad. They serve as a fundamental metric for measuring the reach of Online advertising.  &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/ad-impressions\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ad impressions<\/a> per month, covering 74% of German-speaking Switzerland and 24% of Western Switzerland. The formats offered are pre-rolls and selected host reads. Bookings are possible both in the traditional way and programmatically.<\/p>\n<p><strong>Expansion of range with price adjustment<\/strong>\nIn addition to the expansion of the range, there will also be a price reduction for the <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pre-Roll&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Advertisements played before the main video content.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/pre-roll\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pre-roll<\/a> inventory of Swiss Radioworld&rsquo;s <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Podcast&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/podcast\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>podcast<\/a> <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>network<\/a> &ndash; a strategic step in line with market conditions in Switzerland. This is intended to make Advertising in the <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Podcast&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/podcast\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>podcast<\/a> environment possible on better terms with immediate effect. Steve Krebser, Head of Digital Audio at Swiss Radioworld, says: &ldquo;With the integration of the podcasts from the Seven.One portfolio, we are expanding our range to include some of the highest-reach and most popular formats in the German-speaking area. At the same time, thanks to the optimized price structure, we are making <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Podcast&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/podcast\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>podcast<\/a> Advertising even more attractive for our customers.&rdquo;<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[221],"kanal":[],"werbeform":[359],"class_list":["post-24513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-swissradioworld","werbeform-digital-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss Radioworld expands podcast network with Seven.One<\/title>\n<meta name=\"description\" content=\"SRW includes the podcast offering from Seven.One in its portfolio. 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