{"id":24576,"date":"2022-09-01T09:35:04","date_gmt":"2022-09-01T07:35:04","guid":{"rendered":"https:\/\/goldbach.com\/cookieless-future-goldbach-implements-data-onboarding-solution\/"},"modified":"2025-12-18T11:45:06","modified_gmt":"2025-12-18T10:45:06","slug":"cookieless-future-goldbach-implements-data-onboarding-solution","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/cookieless-future-goldbach-implements-data-onboarding-solution\/","title":{"rendered":"Cookieless Future: Goldbach Implements Data Onboarding Solution"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Together with the Swiss technology companies Decentriq and Matto-Group, Goldbach is implementing one of the first Data onboarding solutions in Switzerland. This enables advertisers to efficiently access relevant target groups in compliance with data protection regulations without the use of cookies.  <\/strong><\/p>\n<p>Zurich, September 1, 2022 &ndash; As one of the first movers in the Swiss market, Goldbach, together with the Swiss technology company Decentriq and using its Data Clean Room technology, has designed a cookieless alternative solution for advertising <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a>. The first campaigns have already been implemented with the Matto-Group, the leading technology provider for demographic <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> without third-party cookies. For this purpose, the relevant <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> was segmented for Goldbach&rsquo;s largest advertising <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>network<\/a> in Switzerland and activated for <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a>.  <\/p>\n<p><strong>New solution approach: Data Onboarding with a Data Clean Room<br>\n<\/strong>Data Clean Rooms, as technological infrastructures, offer a protected environment for securely and anonymously storing user data records and matching them between advertisers and marketers. A neutral technology provider offers advertising clients the opportunity to define target groups based on consistent information such as email addresses or mobile phone numbers and to match them with the corresponding Data pools of the marketers using Data Onboarding. Marketers can thus activate these target groups independently of third-party cookies, across devices and in compliance with data protection regulations on their inventories. This procedure can also be used to implement other applications such as lookalike modeling or exclusion <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a>.   <\/p>\n<p><strong>Sustainable and future-proof <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> solution<br>\n<\/strong>Juan Baron, Director Business Development &amp; Strategy at Decentriq on the new <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> solution: &laquo;Data Clean Rooms are a new strategic pillar for promoting close Data relationships between brands and publishers.&raquo; Lorenzo Cerchiara, Head of Business Development at Matto-Group, adds: &laquo;Thanks to the use of long-lasting advertising identifiers, we can continue to ensure that advertising clients can address relevant target groups on high-quality inventories.&raquo; Nikki H&eacute;l&egrave;ne Hochweiler, Data Product Manager at Goldbach neXT, adds: &laquo;We are delighted that, together with our partners, we can already offer advertising companies an efficient alternative to third-party cookies.&raquo;<\/p>\n<p>Decentriq&rsquo;s underlying technology meets the highest Data protection and security standards. Confidential Computing on Swiss servers guarantees maximum Data security.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/diagram_decentriq.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ee7a0e942c323332f87]\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/diagram_decentriq.png\" alt class=\"lazyload img-responsive\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[353,86],"tags":[576,574,572],"kanal":[317],"werbeform":[],"class_list":["post-24576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","category-press-release","tag-cookies","tag-data","tag-targeting","kanal-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cookieless Future: Goldbach Launches Data Onboarding Solution<\/title>\n<meta name=\"description\" content=\"Goldbach implements one of the first CH Data onboarding solutions. 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