{"id":24588,"date":"2023-09-12T08:16:58","date_gmt":"2023-09-12T06:16:58","guid":{"rendered":"https:\/\/goldbach.com\/axa-replay-ads-campaign\/"},"modified":"2025-12-18T11:36:30","modified_gmt":"2025-12-18T10:36:30","slug":"axa-replay-ads-campaign","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/","title":{"rendered":"AXA Replay Ads campaign"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>In the fall of last year, the Swiss TV industry presented <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a>. In the first <g id=\"gid_0\">100 days after the launch<\/g>, over 100 original <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaigns were broadcast on TV channels. Since July 1, the <a href=\"https:\/\/goldbach.com\/en\/replay-ads-become-part-of-swiss-tv-measurement\/\" target=\"_blank\" rel=\"noopener\">Replay Ads have been part of Swiss TV measurement<\/a>, which means that the net reach of <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaigns can be reported for the first time. In the following article, we will use the <strong>AXA <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign<\/strong> to show you how effective <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> can be.   <\/p>\n<p>From April to June 2023, the insurance company AXA conducted its first <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign on the channels of the Goldbach Media portfolio &ndash; as part of an overall campaign for insurance solutions for company founders.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Start Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Non-skippable video spot at the start of a program during time-shifted TV viewing.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/start-ad\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Start Ad<\/a><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\"><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/zFoAWFeHjuU?wmode=transparent&amp;autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>Fast Forward <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"320\" height=\"183\" alt=\"Axa Pause Ad Advertising\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_case_pause-ad.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_case_pause-ad.png\" class=\"lazyload img-responsive wp-image-24523\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27320%27%20height%3D%27183%27%20viewBox%3D%270%200%20320%20183%27%3E%3Crect%20width%3D%27320%27%20height%3D%27183%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_case_pause-ad-200x114.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_case_pause-ad.png 320w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 320px\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Start Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Non-skippable video spot at the start of a program during time-shifted TV viewing.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/start-ad\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Start Ad<\/a><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\"><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/YKQHTocbUAQ?wmode=transparent&amp;autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-text fusion-text-5\"><p>To demonstrate the effectiveness of <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a>, the campaign was accompanied by a study (see box at the end of the article), the results of which we present here. The client was also satisfied with the campaign:<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-color1);--awb-testimonial-text-font-size:24px;--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>The accompanying study provides us with exciting and helpful insights that we will gladly take into account when planning future campaigns. The collaboration with Goldbach was also extremely professional, efficient and pleasant.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Tanja Hediger<\/strong><span>, <\/span><span>Senior Advertising Manager AXA<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><h2>Most people remember TV<\/h2>\n<p>Of the study participants surveyed, 32% stated that they remembered AXA&rsquo;s overall campaign, regardless of the channel. Most of them remembered the Advertising on TV (Graphic 1). <\/p>\n<h3 class=\"pagecomponent__header__headline h3\" data-v-386130aa=\"\">Graphic 1: Advertising recall of overall campaign by medium in %<\/h3>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b2b577fbac276cb092e]\"><img decoding=\"async\" width=\"1920\" height=\"1109\" alt=\"Graphic on the different media, &quot;yes, don't know where&quot; at 33%, followed by TV at 29%\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test.webp\" class=\"lazyload img-responsive wp-image-24524\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271109%27%20viewBox%3D%270%200%201920%201109%27%3E%3Crect%20width%3D%271920%27%20height%3D%271109%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test-200x116.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test-400x231.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test-600x347.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test-800x462.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test-1200x693.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik1_test.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1920px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-7\"><p>The following graphic shows that people also remembered the <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a>. Almost a quarter of those surveyed came into contact with AXA&rsquo;s <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign. <\/p>\n<h3>Graphic 2: Advertising recall Replay Ads in %, all respondents<\/h3>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[a8ba6780ae7af70ff3e]\"><img decoding=\"async\" width=\"1920\" height=\"695\" alt=\"Graphic on the performance of Replay Ads, Start and Fast Forward Ad 21%, Pause Ad 7%, Replay Ads campaign 22%\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2.webp\" class=\"lazyload img-responsive wp-image-24525\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27695%27%20viewBox%3D%270%200%201920%20695%27%3E%3Crect%20width%3D%271920%27%20height%3D%27695%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2-200x72.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2-400x145.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2-600x217.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2-800x290.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2-1200x434.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik2.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1920px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-8\"><h2>Replay Ads increase the probability of new insurance policies<\/h2>\n<p>The previous graphic shows that the study participants perceived the <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a>. However, the study should also show how strongly the <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> affected AXA&rsquo;s brand awareness and brand <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Affinity&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/affinity\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">affinity<\/a> and the consideration, i.e. the consideration of AXA when taking out a new insurance policy. The results were very pleasing.  <\/p>\n<p>When asked which companies with the corresponding insurance solutions come to mind, the name &ldquo;AXA&rdquo; was mentioned significantly more often by people with contact to the <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign than by those without contact (Graphic 3). To explain the graphic: in the case of prompted brand awareness, the awareness of AXA was queried on the basis of a list of insurance companies, in the case of unprompted awareness without a list. &ldquo;Top of Mind&rdquo; means that AXA was the first insurance company mentioned in the unprompted awareness.  <\/p>\n<h3>Graphic 3: Brand awareness (indexed), all respondents<\/h3>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e5325840486f6381c52]\"><img decoding=\"async\" width=\"1920\" height=\"943\" alt=\"Graphic on brand awareness, prompted plus 4%, unprompted +49%, Top of mind +64%\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3.webp\" class=\"lazyload img-responsive wp-image-24526\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27943%27%20viewBox%3D%270%200%201920%20943%27%3E%3Crect%20width%3D%271920%27%20height%3D%27943%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3-200x98.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3-400x196.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3-600x295.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3-800x393.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3-1200x589.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik3.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1920px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-9\"><p>A similar picture emerged with brand <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Affinity&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.  &amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/affinity\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">affinity<\/a>. When asked whether they find AXA likeable, people who came into contact with the <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign agreed more strongly than those without contact (+17%, see Graphic 4). <\/p>\n<h3>Graphic 4: Brand affinity (indexed), all respondents<\/h3>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[1c771af80a37d34dd50]\"><img decoding=\"async\" width=\"1920\" height=\"819\" alt=\"Graphic without contact vs. with contact Increase of 17%\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4.webp\" class=\"lazyload img-responsive wp-image-24527\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27819%27%20viewBox%3D%270%200%201920%20819%27%3E%3Crect%20width%3D%271920%27%20height%3D%27819%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4-200x85.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4-400x171.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4-600x256.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4-800x341.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4-1200x512.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik4.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1920px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-10\"><p>Furthermore, the participants were asked which companies they would choose for themselves privately. Insurance decision-makers within companies were also asked which insurance companies they would consider for their company. Especially for insurance for the company, more people with <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> contact named AXA than people without <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> contact (+41%, see Graphic 5).  <\/p>\n<h3>Graphic 5: Consideration (indexed)<\/h3>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[52331e42ebc7abff323]\"><img decoding=\"async\" width=\"1920\" height=\"877\" alt=\"Graphic insurance company +41%, insurance private +16%\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5.webp\" class=\"lazyload img-responsive wp-image-24528\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27877%27%20viewBox%3D%270%200%201920%20877%27%3E%3Crect%20width%3D%271920%27%20height%3D%27877%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5-200x91.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5-400x183.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5-600x274.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5-800x365.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5-1200x548.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik5.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1920px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-11\"><p>At the end of the study, the participants were asked to give a general assessment of AXA. Here, too, the clear verdict: people who came into contact with AXA&rsquo;s <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign rate the company significantly more positively than the rest (Graphic 6). <\/p>\n<h3>Graphic 6: Assessment (indexed), all AXA connoisseurs*<\/h3>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[74b5684ad5d36b4ba77]\"><img decoding=\"async\" width=\"1920\" height=\"943\" alt='Graphic on advertising recall, most \"is sustainable\" with +59%, then \"is proactive\" with +45%' src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6.webp\" class=\"lazyload img-responsive wp-image-24529\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27943%27%20viewBox%3D%270%200%201920%20943%27%3E%3Crect%20width%3D%271920%27%20height%3D%27943%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6-200x98.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6-400x196.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6-600x295.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6-800x393.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6-1200x589.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik6.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1920px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-12\"><h2>Replay Ads lead to positive effects for your brand<\/h2>\n<p>In summary, 32% of all respondents remembered the AXA overall campaign. Most remembered it through TV. Graphics 3-6 then impressively showed how effective the <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> were for the recipients. This graphic at the end shows how impressive exactly.   <\/p>\n<h3>Graphic 7: Positive effects on all brand dimensions<\/h3>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[be60b6c8d94e6811410]\"><img decoding=\"async\" width=\"1920\" height=\"745\" alt=\"Graphic overview of brand awareness, brand affinity and increase in consideration\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7.webp\" class=\"lazyload img-responsive wp-image-24530\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27745%27%20viewBox%3D%270%200%201920%20745%27%3E%3Crect%20width%3D%271920%27%20height%3D%27745%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7-200x78.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7-400x155.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7-600x233.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7-800x310.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7-1200x466.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa-case_grafik7.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1920px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-13\"><h2>Would you like the study as a PDF?<\/h2>\n<p>Download the study here and be inspired for your own <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign. If you have any comments, questions or if you would like to book your first \/ next <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> campaign, our sales team is always at your disposal.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-right:20px;--awb-margin-bottom:20px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/app\/uploads\/2025\/12\/goldbach_axa_replay-ads-begleitstudie-2023.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download study as PDF<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/goldbach.com\/en\/tv\/replay-ads\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Information about Replay Ads<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">About the Study<\/h2><\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-List-Element\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Method &ndash; Online survey after the campaign<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-List-Element\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Target group<\/a> &ndash; Private individuals aged 15-65<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-List-Element\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Sample&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A numerically smaller representation of a population or universe. Samples are drawn according to a defined principle, e.g., randomly or based on a quota. Mediapulse measures Radio, TV, and Online usage in a sample of individuals or households. &amp;quot;Sample&amp;quot; is also available as a metric (&amp;quot;Fact&amp;quot;) in the analysis tools and refers to the number of cases underlying an analysis.   &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/sample\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Sample<\/a> &ndash; German-speaking Switzerland: n=875 people, representative <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Sample&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A numerically smaller representation of a population or universe. Samples are drawn according to a defined principle, e.g., randomly or based on a quota. Mediapulse measures Radio, TV, and Online usage in a sample of individuals or households. &amp;quot;Sample&amp;quot; is also available as a metric (&amp;quot;Fact&amp;quot;) in the analysis tools and refers to the number of cases underlying an analysis.   &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/sample\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>sample<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-List-Element\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Field period &ndash; 2023-06-21 &ndash; 2023-07-06<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-List-Element\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Campaign &ndash; AXA <a class=\"glossaryLink cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Replay Ads&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/replay-ads\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Replay Ads<\/a> Campaign 2023: April to June 2023<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-List-Element\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Weighting &ndash; The data are weighted according to socio-demographic characteristics (gender, age, employment, education), RUS Internet, <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;WEMF&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;WEMF (headquartered in Zurich) collects data on media usage in Switzerland and Liechtenstein for the targeted placement of display advertising in newspapers and magazines. Its core tasks include national readership research, circulation auditing of the Swiss press, and certification of other media categories (e.g., DOOH and advertising in public transport). It also produces marketing-relevant studies and statistics for the entire media and advertising sector.  &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/wemf\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>WEMF<\/a> and language region according to MA Strategy All-in-One 2022.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[351],"kanal":[313],"werbeform":[323],"class_list":["post-24588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","tag-replay-ads","kanal-tv","werbeform-replay-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Digital Audio complements and enhances Radio<\/title>\n<meta name=\"description\" content=\"To deepen the understanding of audio advertising effects, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AXA Replay Ads campaign\" \/>\n<meta property=\"og:description\" content=\"To deepen the understanding of audio advertising effects, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T06:16:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T10:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_start-ad_600x350.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jessica Wonneberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Wonneberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/\"},\"author\":{\"name\":\"Jessica Wonneberger\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#\\\/schema\\\/person\\\/6898f118ad9805255f0ec149203dd8ae\"},\"headline\":\"AXA Replay Ads campaign\",\"datePublished\":\"2023-09-12T06:16:58+00:00\",\"dateModified\":\"2025-12-18T10:36:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/\"},\"wordCount\":8451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/12\\\/axa_start-ad_600x350.webp\",\"keywords\":[\"ReplayAds\"],\"articleSection\":[\"Best Cases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/\",\"name\":\"How Digital Audio complements and enhances Radio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/12\\\/axa_start-ad_600x350.webp\",\"datePublished\":\"2023-09-12T06:16:58+00:00\",\"dateModified\":\"2025-12-18T10:36:30+00:00\",\"description\":\"To deepen the understanding of audio advertising effects, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/12\\\/axa_start-ad_600x350.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/12\\\/axa_start-ad_600x350.webp\",\"width\":1920,\"height\":1080,\"caption\":\"Axa Advertising on TV screen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/best-cases\\\/axa-replay-ads-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/en\\\/willkommen-bei-goldbach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AXA Replay Ads campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/en\\\/#\\\/schema\\\/person\\\/6898f118ad9805255f0ec149203dd8ae\",\"name\":\"Jessica Wonneberger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4f889938c8cf57895bd8283b415bc010912bcf80d33e72cfd78805dc9841adfc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4f889938c8cf57895bd8283b415bc010912bcf80d33e72cfd78805dc9841adfc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4f889938c8cf57895bd8283b415bc010912bcf80d33e72cfd78805dc9841adfc?s=96&d=mm&r=g\",\"caption\":\"Jessica Wonneberger\"},\"description\":\"Seit 2006 arbeite ich bei Goldbach und habe dabei einiges an Erfahrungen gesammelt \u2013 von Radio-Marketing und Event Management bis hin zu Digital. Seit 2017 bin ich als Senior Projektmanagerin Digital und Product Ownerin verantwortlich f\u00fcr Strategie und Weiterentwicklung von goldbach.com.\",\"url\":\"https:\\\/\\\/goldbach.com\\\/en\\\/author\\\/jessi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Digital Audio complements and enhances Radio","description":"To deepen the understanding of audio advertising effects, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/","og_locale":"en_US","og_type":"article","og_title":"AXA Replay Ads campaign","og_description":"To deepen the understanding of audio advertising effects, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.","og_url":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/","og_site_name":"Goldbach","article_published_time":"2023-09-12T06:16:58+00:00","article_modified_time":"2025-12-18T10:36:30+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_start-ad_600x350.webp","type":"image\/webp"}],"author":"Jessica Wonneberger","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jessica Wonneberger","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#article","isPartOf":{"@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/"},"author":{"name":"Jessica Wonneberger","@id":"https:\/\/goldbach.com\/en\/#\/schema\/person\/6898f118ad9805255f0ec149203dd8ae"},"headline":"AXA Replay Ads campaign","datePublished":"2023-09-12T06:16:58+00:00","dateModified":"2025-12-18T10:36:30+00:00","mainEntityOfPage":{"@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/"},"wordCount":8451,"commentCount":0,"publisher":{"@id":"https:\/\/goldbach.com\/en\/#organization"},"image":{"@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_start-ad_600x350.webp","keywords":["ReplayAds"],"articleSection":["Best Cases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/","url":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/","name":"How Digital Audio complements and enhances Radio","isPartOf":{"@id":"https:\/\/goldbach.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#primaryimage"},"image":{"@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_start-ad_600x350.webp","datePublished":"2023-09-12T06:16:58+00:00","dateModified":"2025-12-18T10:36:30+00:00","description":"To deepen the understanding of audio advertising effects, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.","breadcrumb":{"@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#primaryimage","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_start-ad_600x350.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/axa_start-ad_600x350.webp","width":1920,"height":1080,"caption":"Axa Advertising on TV screen"},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/en\/best-cases\/axa-replay-ads-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/en\/willkommen-bei-goldbach\/"},{"@type":"ListItem","position":2,"name":"AXA Replay Ads campaign"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/en\/#website","url":"https:\/\/goldbach.com\/en\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/en\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldbach.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]},{"@type":"Person","@id":"https:\/\/goldbach.com\/en\/#\/schema\/person\/6898f118ad9805255f0ec149203dd8ae","name":"Jessica Wonneberger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4f889938c8cf57895bd8283b415bc010912bcf80d33e72cfd78805dc9841adfc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f889938c8cf57895bd8283b415bc010912bcf80d33e72cfd78805dc9841adfc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f889938c8cf57895bd8283b415bc010912bcf80d33e72cfd78805dc9841adfc?s=96&d=mm&r=g","caption":"Jessica Wonneberger"},"description":"Seit 2006 arbeite ich bei Goldbach und habe dabei einiges an Erfahrungen gesammelt \u2013 von Radio-Marketing und Event Management bis hin zu Digital. Seit 2017 bin ich als Senior Projektmanagerin Digital und Product Ownerin verantwortlich f\u00fcr Strategie und Weiterentwicklung von goldbach.com.","url":"https:\/\/goldbach.com\/en\/author\/jessi\/"}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/posts\/24588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/comments?post=24588"}],"version-history":[{"count":3,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/posts\/24588\/revisions"}],"predecessor-version":[{"id":24594,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/posts\/24588\/revisions\/24594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/media\/24531"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/media?parent=24588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/categories?post=24588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/tags?post=24588"},{"taxonomy":"kanal","embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/kanal?post=24588"},{"taxonomy":"werbeform","embeddable":true,"href":"https:\/\/goldbach.com\/en\/wp-json\/wp\/v2\/werbeform?post=24588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}