{"id":24600,"date":"2024-09-03T19:48:28","date_gmt":"2024-09-03T17:48:28","guid":{"rendered":"https:\/\/goldbach.com\/gvn-study-2024-97-net-reach-in-the-goldbach-video-network\/"},"modified":"2025-12-18T10:32:00","modified_gmt":"2025-12-18T09:32:00","slug":"gvn-study-2024-97-net-reach-in-the-goldbach-video-network","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/studies\/gvn-study-2024-97-net-reach-in-the-goldbach-video-network\/","title":{"rendered":"GVN Study 2024: 97% Net Reach in the Goldbach Video Network"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Goldbach is conducting the annual study on the use of the Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (GVN) for the eighth time. Over 1300 people across Switzerland were surveyed on their use of various video platforms. <\/strong><\/p>\n<p>K&uuml;snacht, September 3, 2024 &ndash; 97% of respondents between the ages of 15 and 49 are reached with the Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (GVN) &ndash; this is the result of the latest GVN study on the use of various video websites in Switzerland. The most important results:<\/p>\n<ul>\n<li>As in the previous year, the GVN also recorded the highest Reach in the competitive comparison in 2024 (on a daily, weekly and monthly basis as well as across all age groups).<\/li>\n<li>A combination with the GVN brings additional Reach &ndash; also <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Cross-media&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/cross-media\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">cross-media<\/a>.<\/li>\n<li>In the Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a>, the Digital TV <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> product achieves 51% and Spotify 49% monthly Reach among 15 to 49-year-olds.<\/li>\n<\/ul>\n<p><strong>Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> convinces in all target groups<\/strong>\nAt 96%, the monthly Reach among the young <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> of 15 to 29-year-olds is already significantly higher than that of second-placed YouTube (85%). The differences are even clearer among the advertising-relevant <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a> of 15 to 49-year-olds. There, the GVN with 97% has the largest monthly Reach ahead of YouTube (82%), Netflix (70%) and Instagram (62%).<\/p>\n<p><strong>Reach optimization through the use of the GVN<\/strong>\nIn addition to the large Reach in all target groups, the study also shows that the GVN in combination with other video networks provides incremental Reach. &ldquo;For example, if you supplement YouTube with our Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a>, you increase Reach by 17%,&rdquo; explains Nicole Garcia, Head of Partner &amp; Product Management at Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a>.<\/p>\n<p><strong>About the study<\/strong>\nFrom February to March 2024, a total of 1338 15 to 64-year-olds from German- and French-speaking Switzerland were surveyed on their use of individual video sites. The representative survey was carried out in cooperation with Dentsu International Switzerland AG. This year&rsquo;s study is already the eighth implementation.<\/p>\n<p>The most important results of the study can be found on <a href=\"https:\/\/goldbach.com\/ch\/de\/news-and-insights\/gvn-studie-2024\" target=\"_blank\" rel=\"noopener\">goldbach.com<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,88],"tags":[202],"kanal":[317],"werbeform":[376],"class_list":["post-24600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-studies","tag-goldbachaudience","kanal-online","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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