{"id":27652,"date":"2024-09-02T15:47:28","date_gmt":"2024-09-02T13:47:28","guid":{"rendered":"https:\/\/goldbach.com\/gvn-study-2024-goldbach-video-network-continues-to-have-the-highest-reach\/"},"modified":"2025-12-21T16:24:57","modified_gmt":"2025-12-21T15:24:57","slug":"gvn-study-2024-goldbach-video-network-continues-to-have-the-highest-reach","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/studies\/gvn-study-2024-goldbach-video-network-continues-to-have-the-highest-reach\/","title":{"rendered":"GVN Study 2024: Goldbach Video Network continues to have the highest Reach"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The eighth implementation of the study on the usage data of various video sites also shows why the Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (GVN) is an extremely effective advertising channel. Here are the most important points of the study summarized. <\/p>\n<h3>Main findings<\/h3>\n<ul>\n<li>As in the previous year, the GVN recorded the highest Reach in Switzerland in 2024 in a competitive comparison. This applies to daily, weekly and monthly use as well as to all age groups surveyed. <\/li>\n<li>In the Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a>, the Digital TV <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> product achieves 51% and Spotify 49% monthly Reach among 15-49 year olds.<\/li>\n<li>As a combination or extension of a campaign, the GVN provides additional Reach, regardless of whether it is booked as a supplement to YouTube, Instagram, or TikTok.<\/li>\n<li>The topic-specific environment Networks achieve high affinities for a wide range of interests in interesting Target groups.<\/li>\n<\/ul>\n<h3>Goldbach Video Network outperforms the competition<\/h3>\n<p>As in previous years, the Reach of the Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> also outperforms the competition this year. The GVN reaches more people in the advertising-relevant <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Target group<\/a> of 15 to 49 year olds with a monthly Reach of 97% than YouTube (82%), the Ringier Digital <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (76%), Netflix (70%) or Instagram (62%). The results show that the GVN is the leader in daily, weekly and monthly use.  <\/p>\n<p><strong>GVN Reach in competitive comparison<\/strong><br>\nMonthly Reach in % \/ Switzerland \/ 15-49 years<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[54fcb0b0fdc213fafd8]\"><img decoding=\"async\" width=\"1200\" height=\"242\" alt=\"Graphic of Reach in competitive comparison\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png\" class=\"lazyload img-responsive wp-image-27648\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271713%27%20height%3D%27346%27%20viewBox%3D%270%200%201713%20346%27%3E%3Crect%20width%3D%271713%27%20height%3D%27346%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-200x40.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-400x81.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-600x121.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-800x162.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich-1200x242.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich.png 1713w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">The same applies to the Reach in the various age groups: The GVN reaches the most users in all age groups. <\/span><\/p>\n<p><strong>GVN Reach in competitive comparison by age group<\/strong><br>\nMonthly Reach in % \/ Switzerland<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0a1bbcc5b40a25d4bc8]\"><img decoding=\"async\" width=\"1200\" height=\"301\" alt=\"Graphic of Reach in competitive comparison by age.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png\" class=\"lazyload img-responsive wp-image-27649\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271683%27%20height%3D%27422%27%20viewBox%3D%270%200%201683%20422%27%3E%3Crect%20width%3D%271683%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-200x50.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-400x100.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-600x150.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-800x201.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter-1200x301.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/reichweite-im-komkurrenzvergleich_nach-alter.png 1683w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">The young <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Target group<\/a> of 15 to 29 year olds is particularly interesting for advertisers, with the GVN taking first place with a monthly Reach of 96%, followed by YouTube (85%) and Netflix (80%). Social media platforms such as Instagram (73%), TikTok (51%) and Facebook (39%) achieve significantly lower Reach in this age group.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>By the way:<\/strong> With an Average age of 41 years and a share of 48% female and 52% male users, the GVN is positioned in the middle of the socio-demographic range (with monthly use).<br>\n<\/span><\/p>\n<h2>Reach optimization thanks to the GVN<\/h2>\n<p>The GVN is not only a high-Reach advertising channel, but also helps to achieve incremental Reach as an addition to other Networks or as an extension of a campaign due to the high number of exclusive users.<\/p>\n<p>For example, using the GVN in addition to YouTube gains an additional 17% Reach. As a supplement to Instagram, the GVN achieves +36% Reach, while it achieves an additional 63% to TikTok and even 71% additional Reach to the NZZ Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;An association of various websites or platforms that jointly market their advertising space through a central provider.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a>. <\/p>\n<p><strong>Additional Reach<\/strong><br>\nMonthly Reach in % \/ Switzerland \/ 15-49 years<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8eca6429dab3a9389ac]\" data-title=\"incremental-rw\" title=\"incremental-rw\"><img decoding=\"async\" width=\"1200\" height=\"341\" alt=\"Graphic of incremental Reach.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png\" class=\"lazyload img-responsive wp-image-27650\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271725%27%20height%3D%27490%27%20viewBox%3D%270%200%201725%20490%27%3E%3Crect%20width%3D%271725%27%20height%3D%27490%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-200x57.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-400x114.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-600x170.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-800x227.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw-1200x341.png 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/inkrementelle-rw.png 1725w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>The GVN also contributes to increasing Reach as a <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Cross-media&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/cross-media\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">cross-media<\/a> campaign extension. If the GVN is combined with the Goldbach TV channels, the monthly Reach of the Goldbach TV channels increases by 19% among 15 to 49 year olds. <\/p>\n<h2>About the Study<\/h2>\n<p>From February to March 2024, a total of 1338 15 to 64 year olds from German- and French-speaking Switzerland were surveyed on the use of various video sites. The representative survey was carried out in cooperation with Dentsu International Switzerland AG. This year&rsquo;s study is already the eighth implementation.<\/p>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/goldbach.com\/portfolio-items\/goldbach-video-network\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Advertising opportunities in the Goldbach Video Network<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[202],"kanal":[317],"werbeform":[376],"class_list":["post-27652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studies","tag-goldbachaudience","kanal-online","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Video Network continues to have the highest Reach<\/title>\n<meta name=\"description\" content=\"The study on the usage data of various video sites shows why the Video Network is an effective advertising channel.\" \/>\n<meta name=\"robots\" content=\"index, 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