{"id":27690,"date":"2021-11-12T15:57:20","date_gmt":"2021-11-12T14:57:20","guid":{"rendered":"https:\/\/goldbach.com\/study-media-bias-media-usage-behavior-in-comparison\/"},"modified":"2025-12-21T16:21:04","modified_gmt":"2025-12-21T15:21:04","slug":"study-media-bias-media-usage-behavior-in-comparison","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/studies\/study-media-bias-media-usage-behavior-in-comparison\/","title":{"rendered":"Study &#8220;Media Bias&#8221; \u2013 Media usage behavior in comparison"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>What do you think, do people from the marketing and media industry, so-called Ad People (to which the author of this article also belongs), have a different media usage behavior than the rest of the Swiss population? If so, do Ad People therefore misjudge general usage behavior? We wanted to know exactly and, together with IGEM and in cooperation with WEMF, conducted the &#8220;Media Bias&#8221; study on the media usage of Ad People and their assessment of general media usage behavior (study for download below in the article).  <\/p>\n<p>Before we go into the study results, we would like to test your estimation accuracy regarding general media usage here. Answer the question for yourself first and then click on the respective Video:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>What percentage uses Facebook, LinkedIn or TikTok?<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/owP4mxJarm0?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>What do people watch more: linear or time-shifted TV?<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/upM7rT_KC-8?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Classic Radio or Spotify, what do people listen to more?<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/WnUVYGUvvKc?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>And? Estimated correctly? Then congratulations! If not, don&#8217;t worry, you are not alone. In the survey for the study, the Ad People were on average 10 percentage points off with their estimate. What may not sound like much at first can make a big difference to the individual medium. Siri Fischer, Managing Director of IGEM, sees it the same way:<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-name-company-text-color:var(--awb-color8);--awb-textcolor:var(--awb-color1);--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Although we expected a deviation in the assessment and usage of the professionals, we were surprised that it is so large for individual media genres.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Siri Fischer<\/strong><span>, <\/span><span>Managing Director IGEM<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-margin-top:20px;\"><p>Take, for example, the differences in the Print area (Graphic 1). Ad People not only use Print significantly less, they underestimate the usage among the population by a full 39 percentage points for magazines and 35 percentage points for newspapers. Applied to the population, one could say that the professionals underestimate Print usage by approximately 2.6 million users. For Radio, it&#8217;s about 1.7 million users (25 percentage points) and for TV, it&#8217;s still about 1.1 million (17 percentage points).    <\/p>\n<h2>Graphic 1: Usage and estimation \u2013 classic media<\/h2>\n<p>User shares in %<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b3af675b97d88f96288]\" data-title=\"studie-ad-people_grafik1-1\" title=\"studie-ad-people_grafik1-1\"><img decoding=\"async\" width=\"1084\" height=\"357\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1.png\" alt class=\"lazyload img-responsive wp-image-27687\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271084%27%20height%3D%27357%27%20viewBox%3D%270%200%201084%20357%27%3E%3Crect%20width%3D%271084%27%20height%3D%27357%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1-200x66.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1-400x132.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1-600x198.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1-800x263.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik1-1.png 1084w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1084px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-7\"><p>The opposite picture emerges with the newer media (Graphic 2). You may have experienced it the same way in your estimation above, but the Ad People in the study overestimated the general usage of social media in practically all cases. For TikTok, it is 19 percentage points (approx. 1 million users), for Instagram 15 percentage points (1 million) and for LinkedIn 9 percentage points (approx. 600,000). Particularly noticeable here: Ad People not only overestimate the general usage of Facebook and Co., but also use these offers much more than the population.   <\/p>\n<h2>Graphic 2: Usage and estimation \u2013 Social Media<\/h2>\n<p>User shares in %<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[dcb429284d616ea5867]\" data-title=\"studie-ad-people_grafik2-1\" title=\"studie-ad-people_grafik2-1\"><img decoding=\"async\" width=\"1077\" height=\"348\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1.png\" alt class=\"lazyload img-responsive wp-image-27688\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271077%27%20height%3D%27348%27%20viewBox%3D%270%200%201077%20348%27%3E%3Crect%20width%3D%271077%27%20height%3D%27348%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1-200x65.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1-400x129.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1-600x194.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1-800x258.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/studie-ad-people_grafik2-1.png 1077w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1077px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p>These results inevitably lead to the following conclusion: Due to a different media usage compared to the total population, Ad People come to a distorted estimation of general media usage. Our CMO, Guido Trevisan, says in the <a href=\"https:\/\/www.persoenlich.com\/marketing\/ad-people-nutzen-die-medien-diverser\" target=\"_blank\" rel=\"noopener\">Interview mit Pers\u00f6nlich.com<\/a>:<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-name-company-text-color:var(--awb-color8);--awb-textcolor:var(--awb-color1);--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Anyone who relies on gut feeling as a marketing expert is wrong in the vast majority of cases.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Guido Trevisan<\/strong><span>, <\/span><span>CMO Goldbach Group AG<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-margin-top:20px;\"><p>Now one could say: &#8220;So what if the professionals are a little off with their assessment&#8221;. Could, but shouldn&#8217;t. Because this &#8220;false&#8221; assessment may lead to unfavorable decisions in media planning. And that is exactly the reason why we conducted this study. The results underline once again that it is worth conducting media usage research and using the data for marketing decisions.    <\/p>\n<p>Are you interested in the entire study with all the results? Simply download it here:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:20px;--button_margin-bottom:20px;\" target=\"_self\" href=\"\/app\/uploads\/2025\/12\/gb_igem_media-bias_kurzversion.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download Study DE<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:20px;--button_margin-bottom:20px;\" target=\"_self\" href=\"\/app\/uploads\/2025\/12\/gb_igem_media-bias_kurzversion_en.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download Study EN<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">About the Study<\/h2><\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Conducted by Goldbach Media and IGEM in cooperation with WEMF<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>The media usage of marketing and media professionals and their assessment of the media usage behavior of the Swiss population were surveyed<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Total 657 participants from German-speaking and French-speaking Switzerland<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Surveyed media (excerpt): Print, Radio, TV, Internet, TV, Video, music streaming services, social media, messenger services, video conferencing tools, smartwatch, smart speaker<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>The IGEM-Digimonitor 2021 serves as a comparison with the actual usage of the surveyed electronic media. For Print, the data comes from the MA Strategy 2020.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Survey period: August\/September 2021<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Method: Online survey (CAWI)<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[249],"kanal":[],"werbeform":[],"class_list":["post-27690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studies","tag-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Study &quot;Media Bias&quot; 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