{"id":27690,"date":"2021-11-12T15:57:20","date_gmt":"2021-11-12T14:57:20","guid":{"rendered":"https:\/\/goldbach.com\/study-media-bias-media-usage-behavior-in-comparison\/"},"modified":"2025-12-21T16:21:04","modified_gmt":"2025-12-21T15:21:04","slug":"study-media-bias-media-usage-behavior-in-comparison","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/studies\/study-media-bias-media-usage-behavior-in-comparison\/","title":{"rendered":"Study “Media Bias” \u2013 Media usage behavior in comparison"},"content":{"rendered":"

What do you think, do people from the marketing and media industry, so-called Ad<\/a> People (to which the author of this article also belongs), have a different media usage behavior than the rest of the Swiss population? If so, do Ad<\/a> People therefore misjudge general usage behavior? We wanted to know exactly and, together with IGEM<\/a> and in cooperation with WEMF<\/a>, conducted the “Media Bias” study on the media usage of Ad<\/a> People and their assessment of general media usage behavior (study for download below in the article). <\/p>\n

Before we go into the study results, we would like to test your estimation accuracy regarding general media usage here. Answer the question for yourself first and then click on the respective Video:<\/p>\n<\/div><\/div><\/div>

What percentage uses Facebook, LinkedIn or TikTok?<\/p>\n<\/div>