{"id":27815,"date":"2023-03-28T17:07:02","date_gmt":"2023-03-28T15:07:02","guid":{"rendered":"https:\/\/goldbach.com\/advanced-tv-study-2023\/"},"modified":"2025-12-21T17:14:17","modified_gmt":"2025-12-21T16:14:17","slug":"advanced-tv-study-2023","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/","title":{"rendered":"Advanced TV Study 2023"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>For the sixth time, Goldbach conducted its annual DACH study on the use and distribution of Connected TV. The evaluation revealed that Connected TV continues to enjoy very high awareness in all advertising-relevant target groups and the additional functions are used by two-thirds of those surveyed. Advertising perception on the medium is also very high.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2023_ch.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Study for download<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[246,249],"kanal":[317],"werbeform":[324],"class_list":["post-27815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studies","tag-advancedtv","tag-study","kanal-online","werbeform-advanced-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV Study 2023<\/title>\n<meta name=\"description\" content=\"Advanced TV Study: Goldbach conducted the Advanced TV Study. 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It shows that Advertising in the Connected TV sector is effective and engaging!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-28T15:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-21T16:14:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/advancedtvstudie2023_raw.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jessica Wonneberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Wonneberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/\"},\"author\":{\"name\":\"Jessica Wonneberger\",\"@id\":\"https:\/\/goldbach.com\/en\/#\/schema\/person\/6898f118ad9805255f0ec149203dd8ae\"},\"headline\":\"Advanced TV Study 2023\",\"datePublished\":\"2023-03-28T15:07:02+00:00\",\"dateModified\":\"2025-12-21T16:14:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/\"},\"wordCount\":542,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/advancedtvstudie2023_raw.webp\",\"keywords\":[\"AdvancedTV\",\"Study\"],\"articleSection\":[\"Studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/\",\"url\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/\",\"name\":\"Advanced TV Study 2023\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/en\/studies\/advanced-tv-study-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/advancedtvstudie2023_raw.webp\",\"datePublished\":\"2023-03-28T15:07:02+00:00\",\"dateModified\":\"2025-12-21T16:14:17+00:00\",\"description\":\"Advanced TV Study: Goldbach conducted the Advanced TV Study. 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