{"id":32753,"date":"2025-04-09T16:28:12","date_gmt":"2025-04-09T14:28:12","guid":{"rendered":"https:\/\/goldbach.com\/srgs-fm-switch-off-changes-the-radio-market-advertisers-benefit-massively\/"},"modified":"2026-01-04T16:39:07","modified_gmt":"2026-01-04T15:39:07","slug":"srgs-fm-switch-off-changes-the-radio-market-advertisers-benefit-massively","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/interview\/srgs-fm-switch-off-changes-the-radio-market-advertisers-benefit-massively\/","title":{"rendered":"SRG&#8217;s FM switch-off changes the Radio market. Advertisers benefit massively"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Since the SRG&rsquo;s <a class=\"glossaryLink cmtt_Audio\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;FM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for Frequency Modulation (FM). Analog radio standard for transmitting radio signals in the frequency range of approximately 87.5 to 108 MHz via antenna. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/fm\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>FM<\/a> switch-off at the end of 2024, private Radio stations have recorded significant gains in reach. The current Mediapulse figures show an increase in listeners of an average of 17%. Advertisers benefit from unchanged rates with a significantly larger <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audience<\/a>.  <\/strong><\/p>\n<p>K&uuml;snacht, April 9, 2025 &ndash; Since December 31, 2024, SRF Radio stations can no longer be received via <a class=\"glossaryLink cmtt_Audio\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;FM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for Frequency Modulation (FM). Analog radio standard for transmitting radio signals in the frequency range of approximately 87.5 to 108 MHz via antenna. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/fm\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>FM<\/a>. This change in transmission mode has set the Swiss Radio landscape in motion &ndash; with positive effects for private stations and advertisers. <\/p>\n<h2>Private Radio stations with strong growth in listeners<\/h2>\n<p>According to Mediapulse Radio Data (Evogenius Reporting), SRF programs lost a total of over 450,000 listeners in the first quarter of 2025. At the same time, private Radio stations were able to achieve an average increase in reach of 17%. Many listeners who previously received SRG programs via <a class=\"glossaryLink cmtt_Audio\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;FM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for Frequency Modulation (FM). Analog radio standard for transmitting radio signals in the frequency range of approximately 87.5 to 108 MHz via antenna. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/fm\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>FM<\/a> have apparently switched to private providers who continue to broadcast via <a class=\"glossaryLink cmtt_Audio\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;FM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for Frequency Modulation (FM). Analog radio standard for transmitting radio signals in the frequency range of approximately 87.5 to 108 MHz via antenna. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/fm\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>FM<\/a>.  <\/p>\n<h2>Advertising impact under changed framework conditions<\/h2>\n<p>This development results in better opportunities for the advertising market: Despite the increased <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audience<\/a>, private Radio stations have not yet adjusted their advertising rates. Advertisers are currently reaching a larger <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">audience<\/a> for the same price, which can lead to improved efficiency of their campaigns. <\/p>\n<h2>Outlook<\/h2>\n<p>&ldquo;The market Data indicate a temporary structural shift that primarily opens up additional potential for private providers,&rdquo; says Hans Lackner, Director of Operations at Swiss Radioworld. &ldquo;In particular, this results in favorable conditions for advertisers to effectively reach their target groups with Radio advertising.&rdquo; <\/p>\n<p>How the market develops in the medium term remains open. But even after the first quarter, it can be stated that the SRG&rsquo;s <a class=\"glossaryLink cmtt_Audio\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;FM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for Frequency Modulation (FM). Analog radio standard for transmitting radio signals in the frequency range of approximately 87.5 to 108 MHz via antenna. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/fm\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>FM<\/a> switch-off is changing listening habits &ndash; and opening up new perspectives for private providers. <\/p>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:50px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/en\/audio\/radio\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">To the Radio portfolio<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":21182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[221],"kanal":[355],"werbeform":[360],"class_list":["post-32753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-swissradioworld","kanal-audio","werbeform-radio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SRG&#039;s FM switch-off changes the Radio market<\/title>\n<meta name=\"description\" content=\"Since the SRG&#039;s FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/en\/interview\/srgs-fm-switch-off-changes-the-radio-market-advertisers-benefit-massively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SRG&#039;s FM switch-off changes the Radio market. Advertisers benefit massively\" \/>\n<meta property=\"og:description\" content=\"Since the SRG&#039;s FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/en\/interview\/srgs-fm-switch-off-changes-the-radio-market-advertisers-benefit-massively\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T14:28:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-04T15:39:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Wonneberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Wonneberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldbach.com\/en\/interview\/srgs-fm-switch-off-changes-the-radio-market-advertisers-benefit-massively\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/en\/interview\/srgs-fm-switch-off-changes-the-radio-market-advertisers-benefit-massively\/\"},\"author\":{\"name\":\"Jessica Wonneberger\",\"@id\":\"https:\/\/goldbach.com\/en\/#\/schema\/person\/6898f118ad9805255f0ec149203dd8ae\"},\"headline\":\"SRG&#8217;s FM switch-off changes the Radio market. 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