{"id":32771,"date":"2024-07-29T19:30:31","date_gmt":"2024-07-29T17:30:31","guid":{"rendered":"https:\/\/goldbach.com\/new-data-for-increased-precision-in-ad-delivery\/"},"modified":"2026-01-04T16:44:52","modified_gmt":"2026-01-04T15:44:52","slug":"new-data-for-increased-precision-in-ad-delivery","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/new-data-for-increased-precision-in-ad-delivery\/","title":{"rendered":"New Data for Increased Precision in Ad Delivery"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>ad<\/a> delivery. This is thanks to the use of Data from the Data management platform &ldquo;Farcaster&rdquo; of the TX Group and Swiss mobility Data from Senozon AG. <\/strong><\/p>\n<p>With the demand-side platform (<a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;DSP&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A Demand-Side Platform (DSP) is a technology platform that enables advertisers to automatically purchase advertising inventory from multiple ad exchanges and SSPs.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/dsp\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>DSP<\/a>) &ldquo;Splicky&rdquo;, advertisers book their programmatic campaigns for Mobile, Desktop, DOOH, CTV, and Digital Audio with Goldbach in Switzerland. In recent months, Splicky has integrated both Data from the Data management platform &ldquo;Farcaster,&rdquo; which is widely used by TX Group, and Data from the mobility model of Senozon AG into the <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;DSP&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A Demand-Side Platform (DSP) is a technology platform that enables advertisers to automatically purchase advertising inventory from multiple ad exchanges and SSPs.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/dsp\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>DSP<\/a>. This makes campaigns booked via Splicky even more dynamic.  <\/p>\n<p>Thanks to the Data from Farcaster, advertisers have access to a wide range of Target groups and interest groups for precise <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>ad<\/a> delivery across the entire Goldbach inventory in the online sector. The newly integrated Data from Senozon, on the other hand, will initially be used for programmatic DOOH campaigns. &ldquo;With our Data, it is possible to say exactly at what hour on which day of the week a location overperforms for a <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Target group<\/a>,&rdquo; says Michael Balmer, Head Models and Solutions at Senozon AG. Overperforms means that the incidence of a <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Target group<\/a>, such as young people, is high at the corresponding time at the corresponding location. Senozon AG defines these Target groups based on socio-demographic criteria and other information such as mobility behavior &ndash; most recently also with the daily and completely anonymized evaluation of mobile phone Data from Sunrise. In an initial phase, Splicky users will have access to around 250 Senozon Target groups.     <\/p>\n<p>Looking ahead, Florian Walz, Country Director Splicky Switzerland, says: &ldquo;In the course of the year, further Advertising Formats and Data sources will increase the application possibilities of Splicky.&rdquo; An important topic in this context is the forward-looking ID solution OneID, which will enable users to optimize across marketers. <\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":32763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[574],"kanal":[],"werbeform":[],"class_list":["post-32771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-data"],"acf":[],"yoast_head":"<!-- This site is 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