{"id":32777,"date":"2025-01-08T15:24:06","date_gmt":"2025-01-08T14:24:06","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-commercial-content-new-department-for-creative-cross-media-advertising-solutions\/"},"modified":"2026-01-04T16:50:15","modified_gmt":"2026-01-04T15:50:15","slug":"goldbach-commercial-content-new-department-for-creative-cross-media-advertising-solutions","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/goldbach-commercial-content-new-department-for-creative-cross-media-advertising-solutions\/","title":{"rendered":"Goldbach Commercial Content: New department for creative cross-media advertising solutions"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Goldbach Digital launches the new &laquo;Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Commercial&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;Commercial&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;A commercial is a short audiovisual advertising message that is broadcast on television, Online Video, DOOH, or Radio and serves to promote products, services, or brands.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/commercial-2\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Commercial<\/a> Content&raquo; department for <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Cross-media&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/cross-media\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">cross-media<\/a> advertising concepts. With this, Goldbach is creating a unit for innovative and holistic communication solutions. \n<\/strong><\/p>\n<p>Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Commercial&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;Commercial&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;A commercial is a short audiovisual advertising message that is broadcast on television, Online Video, DOOH, or Radio and serves to promote products, services, or brands.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/commercial-2\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Commercial<\/a> Content works as an interdisciplinary interface and exploits the potential that lies in the combination of different media channels. The team develops tailor-made content concepts for customers across all media. <\/p>\n<p>From the initial idea to implementation, customers are accompanied on their way to creative and effective campaigns. The content concept is precisely tailored to the optimal channels and played out via the corresponding media &ndash; digital, Print, Audio or other formats. The goal is to tell unique stories that emotionally reach the customers&rsquo; target groups.  <\/p>\n<p><strong>Creative concepts for the complete media range<\/strong>\nThe new department is managed as part of Swiss Radioworld. This allows the synergies from the successful cooperation with CH Media to be optimally utilized. &ldquo;With our newly formed team, we can transform ideas into <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Cross-media&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/cross-media\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">cross-media<\/a> concepts, now also with Radio, and offer our customers the complete media range from Goldbach from a single source. Especially when it comes to products that require a lot of explanation, we can create a great storyline together with CH Media and place the products in the best possible way to the <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Target group&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/target-group\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">target group<\/a>,&rdquo; explains Ralf Brachat, Managing Director Swiss Radioworld. In addition to the CH Media stations, other Radio stations or media marketed by Swiss Radioworld or Goldbach are also used.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[147],"kanal":[355,416],"werbeform":[],"class_list":["post-32777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-commercialcontent","kanal-audio","kanal-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Goldbach Commercial Content department launched<\/title>\n<meta name=\"description\" content=\"Goldbach launches the new \u00abGoldbach Commercial Content\u00bb department. 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