{"id":3451,"date":"2025-08-21T17:20:10","date_gmt":"2025-08-21T15:20:10","guid":{"rendered":"https:\/\/goldbach.com\/?p=3451"},"modified":"2025-10-27T17:32:53","modified_gmt":"2025-10-27T16:32:53","slug":"interview-with-marc-meghji-on-retail-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/interview\/interview-with-marc-meghji-on-retail-media\/","title":{"rendered":"Interview with Marc Meghji on Retail Media"},"content":{"rendered":"

“Retail Media is no longer just a trend of the future”<\/h2>\n

Retail media is currently on everyone’s lips – but what exactly is behind it?
\nFor many retailers, this offers an exciting opportunity: making advertising visible directly in their own shopping world – simple, data-based and without huge technological effort.<\/p>\n

Marc Meghji from Goldbach Audience explains why this topic is important right now – and how to get started.<\/em><\/p>\n

Marc, you are building up the Retail Media division at Goldbach, can you tell us more about it?<\/strong>
\nExactly, our goal is to build a retail media network similar to our existing video and display network.
\nThe offering is made up of three cornerstones: On-Site, Off-Site and InStore.<\/p>\n

On-Site and InStore are essentially about placing advertising where customers are already in a ready-to-buy state – digitally on websites and apps or physically in stores (e.g. digital displays, vending machines, etc.).<\/p>\n

The Off-Site area focuses on the use of retailers’ first-party data. This information about the purchasing behavior and preferences of their customers enables highly precise targeting, which we can use not only to address users in our own network, but also via social media platforms or programmatic shopping channels.<\/p>\n

Why is retail media advertising a great opportunity for retailers in Switzerland in particular?<\/strong>
\nRetail media gives retailers the opportunity to tap into new sources of income. In contrast to their core business, they can often achieve significantly higher margins through the professional marketing of their digital and physical advertising space and the use of their first-party customer data.<\/p>\n

Advertising in this context reaches consumers directly in the “customer journey”, i.e. precisely when they are searching for products or obtaining information about them. This significantly increases the likelihood of a direct purchase. Compared to the USA or other European countries, Switzerland is still in its infancy in this respect and has enormous growth potential.<\/p>\n<\/div>

Goldbach X GoWit<\/h2>

Here you can find the press release about our partnership with GoWit.<\/p><\/div><\/div><\/a><\/span><\/div>

Why should a retailer have its advertising space marketed by Goldbach?<\/strong>
\nRetail media has enormous potential, but exploiting it requires the development of its own infrastructure or cooperation with experienced partners.
\nThis is precisely where Goldbach comes in: In GoWit, we have found an outstanding technology partner that makes it as easy as possible for retailers to connect their digital advertising spaces and run retail media campaigns across all common formats.<\/p>\n

The campaign handling is very intuitive. Retailers can operate the tool themselves, offer it to advertisers as a self-service or leave the operation entirely to Goldbach. When it comes to selling campaigns for non-endemic products – beyond the direct relationships with the retailers’ in-house providers – we can play to our strengths.<\/p>\n

What are the specific benefits for me as a retailer? Do I have to set up or invest in a lot of technology for this?
\n<\/strong>All the necessary interfaces are already integrated into a modern omnichannel retail media platform like GoWit. The onboarding process only takes six weeks on average. GoWit and Goldbach work closely with retailers to make this transition as simple and efficient as possible. We are happy to discuss the specific steps individually in order to optimally address the respective needs.<\/p>\n

How does a collaboration with Goldbach work – what do I need to bring to the table as a retailer?<\/strong>
\nWe look at the individual needs of the retailers and work together to find out in which areas we can support them effectively and also generate added value. Our approach is deliberately modular and flexible.<\/strong>
\nFor example, a retailer may be purely interested in off-site marketing of their data, while on-site or in-store is less relevant for them at the moment. It is also possible that a retailer primarily wants to use our GoWit technology to manage all sales and campaign handling themselves.<\/p>\n

Basically, there are only two things a retailer needs to bring to the table:<\/strong><\/p>\n

    \n
  • Advertising space and\/or data – whether digital (website, app) or physical (in-store screens)<\/li>\n
  • And, of course, first-party data that we can use in compliance with data protection regulations.This requires a willingness to enter into a partnership. We see ourselves as a strategic partner and not just a service provider.<\/li>\n<\/ul>\n

    And what is your personal tip for retailers who are still hesitating?<\/strong>
    \nGet started now!<\/em><\/strong> Retail Media is no longer just a trend of the future, but a crucial source of income and a strategic advantage that is developing rapidly.
    \nHowever, it’s not just about generating new income, but also about strengthening relationships with suppliers and offering them an effective way to advertise their products directly to the target group that is ready to buy.<\/p>\n

    We make it easier to get started and take away the complexity \u2013 without high investments.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[202,254,256],"kanal":[317],"werbeform":[331],"class_list":["post-3451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-goldbachaudience","tag-retail","tag-trends","kanal-online","werbeform-retail-media"],"acf":[],"yoast_head":"\nInterview with Marc Meghji on Retail Media<\/title>\n<meta name=\"description\" content=\"Retail media opens up new sources of revenue for Swiss retailers. 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