{"id":41135,"date":"2026-03-04T14:43:38","date_gmt":"2026-03-04T13:43:38","guid":{"rendered":"https:\/\/goldbach.com\/nicht-kategorisiert\/feldschloesschen-anniversary-interview\/"},"modified":"2026-03-09T14:48:55","modified_gmt":"2026-03-09T13:48:55","slug":"feldschloesschen-anniversary-interview","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/best-cases\/feldschloesschen-anniversary-interview\/","title":{"rendered":"Feldschl\u00f6sschen Anniversary \u2013 Interview"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Happy Anniversary, Feldschl\u00f6sschen<\/h2>\n<p>Feldschl\u00f6sschen and Goldbach have been working together for more than 20 years. The traditional brewery has even existed since 1876. On February 8th of this year, it celebrated its 150th anniversary \u2013 and we celebrated with them. As a congratulation and a sign of our long-standing cooperation, we placed an advertisement (see image above) in Feldschl\u00f6sschen&#8217;s anniversary magazine.    <\/p>\n<p>We took the opportunity to ask <strong>Lukas Basista, Head of Media at Feldschl\u00f6sschen<\/strong>, why the company places Advertising:<\/p>\n<p><strong>What does Advertising mean to you and Feldschl\u00f6sschen?<\/strong><\/p>\n<p>For us, Advertising is an integrated part of our marketing and communication mix. We use it alongside other communication measures such as events, promotions, or product placements to raise awareness of our brands and products among our Target groups and to build trust. The goal is to increase sales in the short and medium term.  <\/p>\n<p><strong>Why do you think a brand should book TV Advertising?<\/strong><\/p>\n<p>That depends on the brand, Target group, objectives, and available investments.<\/p>\n<p>However, TV has several advantages, such as:<\/p>\n<ul>\n<li>High Reach in broad Target groups<\/li>\n<li>Reach can be built up quickly and scaled over a longer period<\/li>\n<li>High attention and, in the combination of image and sound on a big screen, also high effectiveness<\/li>\n<li>National coverage<\/li>\n<\/ul>\n<p><strong>What do you like about working with Goldbach?<\/strong><\/p>\n<p>Goldbach is a professional marketing partner for us. The structures and processes are established and run smoothly. We particularly appreciate the possibility of planning various media types and measures from a single source \u2013 from TV to Out-of-Home (OOH) and Radio to Digital. In addition, we maintain direct and uncomplicated communication with our contacts.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h2>Want to book Advertising? Get in touch. <\/h2>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/en\/overview-solutions\/request-a-consultation\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":40784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[138],"kanal":[],"werbeform":[],"class_list":["post-41135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","tag-tvnews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 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