{"id":5190,"date":"2023-06-11T16:11:32","date_gmt":"2023-06-11T14:11:32","guid":{"rendered":"https:\/\/goldbach.com\/?p=5190"},"modified":"2025-11-11T16:13:56","modified_gmt":"2025-11-11T15:13:56","slug":"our-new-outdoor-advertising-marketer-is-called-goldbach-neo","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/press-release\/our-new-outdoor-advertising-marketer-is-called-goldbach-neo\/","title":{"rendered":"Our new outdoor advertising marketer  is called Goldbach Neo"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.<\/strong><\/p>\n<p>The merger of Clear Channel Schweiz and Neo Advertising to form Goldbach\u2019s new out-of-home division has reached another milestone: Goldbach\u2019s Board of Directors has decided the name for the new out-of-home division will be Goldbach Neo OOH AG (Goldbach Neo).<\/p>\n<p>The new name provides a reference to the firmly established Neo Advertising brand, while also indicating its affiliation to the marketer Goldbach.<\/p>\n<p>As of 1 July 2023, the Executive Committee will consist of the current members of Clear Channel Schweiz, in addition to Florian Maas and David Auer from Neo Advertising.<\/p>\n<ul>\n<li aria-level=\"1\">CEO: Christoph Marty; Sales &amp; Marketing: Diego Quintarelli; Technology, Development &amp; Operations: Rob Furger; Finance, Controlling &amp; HR: Tom Gibbings\n<\/li>\n<li aria-level=\"1\">Due to the strategic importance of the contracts with the city council, public transport authorities and airport in Geneva, an extended Executive Committee will be created, including Florian Maas, as Director French-Speaking Switzerland &amp; Ticino, and David Auer, responsible for transformation and special projects.<\/li>\n<\/ul>\n<p>Christian Vaglio-Giors will transfer to the Board of Directors and take on the role of advisor to Christoph Marty.<\/p>\n<p>The rights to the Clear Channel name expired with the sale to the TX Group\/Goldbach. Accordingly, Clear Channel Schweiz AG will become Goldbach Neo OOH AG as of 27 June 2023. The merger of Neo Advertising AG into Goldbach Neo OOH AG will take place at the end of September 2023. From this date and in time for the opening of bookings, the entire inventory of the previous companies will be bookable under Goldbach Neo for 2024.<\/p>\n<p>\u2018Goldbach Neo allows us to keep what we have already successfully established in the market and simultaneously plan a successful joint future,\u2019 says Christoph Marty, CEO of the new company.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[338,339,208],"kanal":[415],"werbeform":[380,382],"class_list":{"0":"post-5190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-press-release","8":"tag-goldbachgroup","10":"tag-goldbachneo","11":"kanal-out-of-home","12":"werbeform-billboard","13":"werbeform-digital-ooh"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Our new outdoor advertising marketer is called Goldbach Neo<\/title>\n<meta name=\"description\" content=\"Following their merger, Clear Channel Schweiz and 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