{"id":5259,"date":"2024-01-24T08:50:42","date_gmt":"2024-01-24T07:50:42","guid":{"rendered":"https:\/\/goldbach.com\/?p=5259"},"modified":"2025-11-12T08:53:58","modified_gmt":"2025-11-12T07:53:58","slug":"swiss-ad-impact-advertising-study-an-offer-that-makes-an-impact","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/studies\/swiss-ad-impact-advertising-study-an-offer-that-makes-an-impact\/","title":{"rendered":"Swiss Ad Impact advertising study: An offer that makes an impact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>From now on, advertisers who book a campaign with Goldbach will receive a standardized advertising impact study in addition to their usual media performance reporting. The new offer is called Swiss <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> Impact.<\/strong><\/p>\n<p>From now on, Goldbach advertisers will receive a standardized advertising impact study for their campaign in addition to the usual media performance reporting. Swiss <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> Impact is the name of the service, which is primarily intended for branding campaigns. The study shows at a glance and across all channels (Goldbach and third-party inventory) how well the campaign has performed in terms of various advertising impact KPIs and with various target groups.<\/p>\n<p>As a first step, Swiss <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> Impact was tested by several clients in a beta phase. This included Toyota AG. Marketing Manager Anita Gerber comments: &ldquo;The Swiss <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> Impact study is a valuable addition to the usual media performance reports and gives us an in-depth insight into the advertising impact of our campaign &ndash; at a glance and across all channels.&rdquo;<br>\nThe next step is now to make the study available to all customers*: &ldquo;Our goal is to continue to develop Swiss <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> Impact in the future and establish it as a long-term Swiss solution to supplement media performance reporting,&rdquo; says Sanja Ruggiero, Director Sales Management Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a> AG.<\/p>\n<p><strong>High data quality through partnership with intervista<\/strong><\/p>\n<p>Goldbach decided to partner with the Swiss market research institute intervista in order to obtain the most meaningful, high-quality results possible: &ldquo;With its extensive and high-quality survey <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Panel&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to as &amp;quot;panelists&amp;quot;.   &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/panel\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>panel<\/a>, as well as its great flexibility and innovative strength, intervista provided us with optimal support in the development of the automated and standardized survey process,&rdquo; says Mitja Ruggle, Head of Market Research at Goldbach and the TX Group.<\/p>\n<p>intervista is also very pleased about this successful collaboration: &ldquo;It is an exciting challenge for us to develop such a comprehensive, highly automated and standardized campaign measurement system together with Goldbach,&rdquo; says Christoph W&uuml;thrich, founder and member of the management board.<\/p>\n<p>In order to receive the study in addition to the usual media performance reporting, advertisers must fulfill certain requirements. Goldbach explains what these are on the following landing page.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,88],"tags":[346,219],"kanal":[],"werbeform":[],"class_list":["post-5259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-studies","tag-reporting","tag-swissadimpact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising study Swiss Ad Imapct<\/title>\n<meta name=\"description\" content=\"With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance 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