{"id":7437,"date":"2025-11-27T20:03:33","date_gmt":"2025-11-27T19:03:33","guid":{"rendered":"https:\/\/goldbach.com\/?p=7437"},"modified":"2026-01-22T09:56:08","modified_gmt":"2026-01-22T08:56:08","slug":"interview-with-sanja-ruggiero-about-onedsp","status":"publish","type":"post","link":"https:\/\/goldbach.com\/en\/interview\/interview-with-sanja-ruggiero-about-onedsp\/","title":{"rendered":"Interview with Sanja Ruggiero on OneDSP"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><h2><b>OneDSP &ndash; the highest quality websites in one booking platform<\/b><\/h2>\n<p><b>The Swiss media companies TX Group, Ringier, NZZ and CH Media have discontinued the project of a joint login (OneLog). But where one door closes, another opens: The alliance is now fully focused on building an independent, Data protection-compliant Advertising ecosystem. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Strategically, Reach and <a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Targeting&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The precise targeting of user groups within an advertising campaign based on characteristics such as interests, demographics, or location.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/targeting\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeting<\/a> are decoupled from the login service, which is why the end of OneLog does not mean any loss of Reach. On the contrary, OneDSP promises transparency, quality and Swiss Data sovereignty. <\/span><b>Sanja Ruggiero, Sales Director\/Deputy Managing Director at Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a>,<\/b><span style=\"font-weight: 400;\"> explains how we help shape the platform and what added value it offers to advertising clients, agencies and partners.<\/span><\/p>\n<p><b>Sanja, can you explain why the end of OneLog does not result in any loss of Reach?<\/b><b>\n<\/b><span style=\"font-weight: 400;\">It&rsquo;s very simple: the joint Advertising ecosystem of the Swiss media companies functions independently of the login technology. OneID and the OneDSP booking platform are not affected by the discontinuation. For these offers, email addresses can be processed independently of the login technology used in each case. Therefore, we do not expect any losses in Reach. The media companies are using the new situation to further develop this robust, independent system even more consistently. <\/span><\/p>\n<p><b>Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/en\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a> is part of the OneDSP initiative. What is the strategic importance of this for Goldbach? <\/b><b>\n<\/b><span style=\"font-weight: 400;\">We are faced with the challenge that market budgets are migrating abroad. Our primary goal is therefore to keep as much budget as possible in Switzerland and invest it in qualitative Swiss media. However, a fragmented media landscape makes campaign management difficult and drives up AdTech costs. Only if all Swiss publishers act as a unit can we stand up to the international giants, create transparency and minimise wastage. <\/span><\/p>\n<p><b>And how does it complement your existing digital offering, especially in terms of first-party Data and campaign management?<\/b><b>\n<\/b><span style=\"font-weight: 400;\">For us, quality comes before pure Reach. We have our Data audited annually by the <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;WEMF&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;WEMF (headquartered in Zurich) collects data on media usage in Switzerland and Liechtenstein for the targeted placement of display advertising in newspapers and magazines. Its core tasks include national readership research, circulation auditing of the Swiss press, and certification of other media categories (e.g., DOOH and advertising in public transport). It also produces marketing-relevant studies and statistics for the entire media and advertising sector.  &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/wemf\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>WEMF<\/a> and pay strict attention to quality factors such as <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> Fraud Prevention and Viewability &ndash; this is a decisive advantage compared to many international players. This is precisely where OneDSP plays an important role: only publishers who are &laquo;Digital <a class=\"glossaryLink cmtt_Audio cmtt_Online cmtt_OOH cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abbreviation for &amp;quot;advertisement&amp;quot; and refers to an ad or an advertising material within the digital and traditional media and advertising context.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/en\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> Trust&raquo;-certified can participate. That is why we can recommend OneDSP to our customers with a clear conscience. <\/span><\/p>\n<p><b>OneDSP is now completely independent of the login solution. What will be the decisive competitive advantages over global booking platforms in the future? <\/b><b>\n<\/b><span style=\"font-weight: 400;\">OneDSP is the Data protection-compliant, transparent and service-oriented alternative to the global giants. We bundle high-quality Swiss premium inventory for high Reach and offer end-to-end campaign optimisation in an absolutely brand-safe environment. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[202,370,256],"kanal":[317],"werbeform":[328,376],"class_list":["post-7437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-goldbachaudience","tag-onedsp","tag-trends","kanal-online","werbeform-display","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview with Sanja Ruggiero on 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