![\"Icon](\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/CutInZoom.webp\" "\\"CutInZoom\\"")
<\/span><\/div><\/div><\/div>Addressable TV (Switch in XXL)<\/h2><\/div>With Switch In XXL in Goldbach Addressable TV, you can bring your Display Ads to the Big Screen. With Addressable TV, the Reach of classic linear TV is combined with the possibilities of digital targeting. Through precise targeting, the creative Display Ads reach your Target group.<\/p>\n<\/div>
- <\/i><\/span>\n
Display Ads on the Big Screen: You use the classic Display logic in the TV environment and play out digital advertising material on the TV screen. This is how you combine the advantages of Online and TV.<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Placement in Premium TV Content: Delivery in high-quality TV environments. Your brand appears in the environment of premium content and benefits from the high credibility of linear TV.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>
Available on these networks<\/h2><\/div><\/div><\/div>- <\/span><\/a><\/span>
Addressable TV<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div>
Watch the Addressable TV (Switch in XXL) in action<\/h2><\/div><\/div><\/div>![](\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/nl_addressable-tv_600x350.jpg\" "\\"nl_addressable-tv_600x350\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>Specifications<\/h4><\/a><\/li>
Delivery<\/h4><\/a><\/li>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>Specifications<\/h4><\/a><\/li><\/ul><\/div>\nGeneral<\/h2>\n
File formats:<\/strong> JPG, PNG, GIF
\nFile size:<\/strong> 284 x 720 px + 996 x160 px – deliver as one graphic!
\nFile weight<\/strong>: max. 250 KB
\nDownload Template:<\/strong> Link<\/a>
\nAnimations:<\/strong> Simple animations can be realized via the GIF Format (max. 700 KB), but with a maximum of 10 fps<\/p>\n<\/div>Delivery<\/h4><\/a><\/li><\/ul><\/div>Delivery times<\/h2><\/div>Standard formats:<\/strong> 3 working days before the start of the campaign.
\nSpecial formats:<\/strong> 5 working days before the start of the campaign.<\/p>\n<\/div><\/div><\/div>Data delivery Online advertising material<\/h2><\/div>gbned@gbhub.atlassian.net<\/a><\/p>\n<\/div><\/div><\/div><\/div>\n\n<\/div>advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>Number of subjects<\/h2><\/div>Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign). <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Animations<\/h2><\/div>The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds. <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Sound<\/h2><\/div>Activation only through user interaction.<\/p>\n<\/div>
Flash<\/h2><\/div>Activation only through user interaction.<\/p>\n<\/div>
SSL<\/h2><\/div>All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https:\/\/).<\/p>\n<\/div>
HTML5<\/h2><\/div>\n- The maximum weight (according to specifications) refers to all files together in unzipped state.<\/li>\n
- The target URL and tracking must be stored in the HTML5 banner.<\/li>\n
- The target URL must be opened in a new tab (target=’_blank’).<\/li>\n
- Advertising material tests must be possible locally in the browser.<\/li>\n
- UTF-8 encoding<\/li>\n
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of \u00e4).<\/li>\n
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https:\/\/).<\/li>\n<\/ul>\n<\/div>
Skip Button<\/h2><\/div>To activate the \u201cSkip button\u201d for Instream videos that use a VAST redirect, the \u201cSkip Off-Set\u201d parameter must be added by the customer in the VAST redirect.<\/p>\n<\/div>
<\/i>General guidelines Ad Manager<\/span><\/a><\/div>General information<\/h2><\/div>\n- A timely campaign start is only guaranteed if the delivery deadlines are met.<\/li>\n
- The advertiser is responsible for the smooth functioning of the advertising material.<\/li>\n
- A campaign may be withheld if it does not meet the specifications.<\/li>\n
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile) <\/li>\n
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.<\/li>\n
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials. <\/span><\/li>\n<\/ul>\n<\/div><\/i>Instructions ClickTags HTML Advertising material Google<\/span><\/a><\/div>
With Switch In XXL in Goldbach Addressable TV, you can bring your Display Ads to the Big Screen. With Addressable TV, the Reach of classic linear TV is combined with the possibilities of digital targeting. Through precise targeting, the creative Display Ads reach your Target group.<\/p>\n<\/div>
- <\/i><\/span>\n
Display Ads on the Big Screen: You use the classic Display logic in the TV environment and play out digital advertising material on the TV screen. This is how you combine the advantages of Online and TV.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nPlacement in Premium TV Content: Delivery in high-quality TV environments. Your brand appears in the environment of premium content and benefits from the high credibility of linear TV.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>
Available on these networks<\/h2><\/div><\/div><\/div>
- <\/span><\/a><\/span>
Addressable TV<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div>
Watch the Addressable TV (Switch in XXL) in action<\/h2><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>Specifications<\/h4><\/a><\/li>
Delivery<\/h4><\/a><\/li>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>
Specifications<\/h4><\/a><\/li><\/ul><\/div>
\nGeneral<\/h2>\n
File formats:<\/strong> JPG, PNG, GIF
\nFile size:<\/strong> 284 x 720 px + 996 x160 px – deliver as one graphic!
\nFile weight<\/strong>: max. 250 KB
\nDownload Template:<\/strong> Link<\/a>
\nAnimations:<\/strong> Simple animations can be realized via the GIF Format (max. 700 KB), but with a maximum of 10 fps<\/p>\n<\/div>Delivery<\/h4><\/a><\/li><\/ul><\/div>
Delivery times<\/h2><\/div>
Standard formats:<\/strong> 3 working days before the start of the campaign.
\nSpecial formats:<\/strong> 5 working days before the start of the campaign.<\/p>\n<\/div><\/div><\/div>Data delivery Online advertising material<\/h2><\/div>
gbned@gbhub.atlassian.net<\/a><\/p>\n<\/div><\/div><\/div><\/div>\n\n<\/div>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>
Number of subjects<\/h2><\/div>
Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign). <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Animations<\/h2><\/div>
The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds. <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Sound<\/h2><\/div>
Activation only through user interaction.<\/p>\n<\/div>
Flash<\/h2><\/div>
Activation only through user interaction.<\/p>\n<\/div>
SSL<\/h2><\/div>
All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https:\/\/).<\/p>\n<\/div>
HTML5<\/h2><\/div>
- \n
- The maximum weight (according to specifications) refers to all files together in unzipped state.<\/li>\n
- The target URL and tracking must be stored in the HTML5 banner.<\/li>\n
- The target URL must be opened in a new tab (target=’_blank’).<\/li>\n
- Advertising material tests must be possible locally in the browser.<\/li>\n
- UTF-8 encoding<\/li>\n
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of \u00e4).<\/li>\n
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https:\/\/).<\/li>\n<\/ul>\n<\/div>
Skip Button<\/h2><\/div>
To activate the \u201cSkip button\u201d for Instream videos that use a VAST redirect, the \u201cSkip Off-Set\u201d parameter must be added by the customer in the VAST redirect.<\/p>\n<\/div>
<\/i>General guidelines Ad Manager<\/span><\/a><\/div>General information<\/h2><\/div>
- \n
- A timely campaign start is only guaranteed if the delivery deadlines are met.<\/li>\n
- The advertiser is responsible for the smooth functioning of the advertising material.<\/li>\n
- A campaign may be withheld if it does not meet the specifications.<\/li>\n
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile) <\/li>\n
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.<\/li>\n
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials. <\/span><\/li>\n<\/ul>\n<\/div><\/i>Instructions ClickTags HTML Advertising material Google<\/span><\/a><\/div>
- <\/i><\/span>
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