![](\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/ADFormate_RewardedVideo.webp\")
<\/span><\/div><\/div><\/div>Contextual Ingame<\/h2><\/div>With Contextual InGame, brand messages are integrated contextually and appropriately directly into the game world, for example as virtual posters, screens, banners, billboards or environmental elements within a level. The ads appear as a natural part of the game design and appear without interrupting the flow of the game. This is how you reach players in a high-quality, immersive environment. <\/span><\/p>\n<\/div>- <\/i><\/span>\n
Seamlessly integrated into the game flow: The advertising appears as an “In-World” placement (e.g. billboard, stadium banner or screen) and blends organically into the environment without pop-ups or interruptions.<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Relevance through context instead of interruption: Through contextual placement, your brand is perceived as part of the experience. <\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Brand Safe Gaming Environment: Played out in a curated gaming portfolio with defined partners for high quality, controlled environments and brand safety.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>Available on these networks<\/h2><\/div><\/div><\/div>- <\/span><\/a><\/span>
Gaming Ads<\/p>\n<\/div><\/div><\/li>\n
- <\/span><\/a><\/span>
Goldbach Display Network<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div>
Watch Contextual InGame in action<\/h2><\/div><\/div><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27624%27%20height%3D%27396%27%20viewBox%3D%270%200%20624%20396%27%3E%3Crect%20width%3D%27624%27%20height%3D%27396%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"GIF_GBA_KFC_Gadsme_Ingame")
<\/span><\/div><\/div><\/div><\/div><\/div>Specifications<\/h4><\/a><\/li>
Delivery<\/h4><\/a><\/li>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>Specifications<\/h4><\/a><\/li><\/ul><\/div>\nGeneral<\/h3>\nBasic specifications analogous to Onestream.<\/p>\n<\/div><\/div><\/div>
Additional information:<\/strong><\/p>\n\n- Placement: Integration directly in the game (in-game) or in environments that match the gaming environment. The gaming experience is retained. <\/li>\n
- End devices: Played out on smartphones, desktops and gaming consoles – depending on the game and publisher.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Delivery<\/h4><\/a><\/li><\/ul><\/div>Delivery times<\/h2><\/div>Standard formats:<\/strong> 3 working days before the start of the campaign.
\nSpecial formats:<\/strong> 5 working days before the start of the campaign.<\/p>\n<\/div><\/div><\/div>Data delivery Online advertising material<\/h2><\/div>gbned@gbhub.atlassian.net<\/a><\/p>\n<\/div><\/div><\/div><\/div>\n\n<\/div>advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>Number of subjects<\/h2><\/div>Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign). <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Animations<\/h2><\/div>The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds. <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Sound<\/h2><\/div>Activation only through user interaction.<\/p>\n<\/div>
Flash<\/h2><\/div>Activation only through user interaction.<\/p>\n<\/div>
SSL<\/h2><\/div>All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https:\/\/).<\/p>\n<\/div>
HTML5<\/h2><\/div>\n- The maximum weight (according to specifications) refers to all files together in unzipped state.<\/li>\n
- The target URL and tracking must be stored in the HTML5 banner.<\/li>\n
- The target URL must be opened in a new tab (target=’_blank’).<\/li>\n
- Advertising material tests must be possible locally in the browser.<\/li>\n
- UTF-8 encoding<\/li>\n
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of \u00e4).<\/li>\n
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https:\/\/).<\/li>\n<\/ul>\n<\/div>
Skip Button<\/h2><\/div>To activate the \u201cSkip button\u201d for Instream videos that use a VAST redirect, the \u201cSkip Off-Set\u201d parameter must be added by the customer in the VAST redirect.<\/p>\n<\/div>
<\/i>General guidelines Ad Manager<\/span><\/a><\/div>General information<\/h2><\/div>\n- A timely campaign start is only guaranteed if the delivery deadlines are met.<\/li>\n
- The advertiser is responsible for the smooth functioning of the advertising material.<\/li>\n
- A campaign may be withheld if it does not meet the specifications.<\/li>\n
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile) <\/li>\n
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.<\/li>\n
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials. <\/span><\/li>\n<\/ul>\n<\/div>
With Contextual InGame, brand messages are integrated contextually and appropriately directly into the game world, for example as virtual posters, screens, banners, billboards or environmental elements within a level. The ads appear as a natural part of the game design and appear without interrupting the flow of the game. This is how you reach players in a high-quality, immersive environment. <\/span><\/p>\n<\/div> Seamlessly integrated into the game flow: The advertising appears as an “In-World” placement (e.g. billboard, stadium banner or screen) and blends organically into the environment without pop-ups or interruptions.<\/span><\/p>\n<\/div><\/li> Relevance through context instead of interruption: Through contextual placement, your brand is perceived as part of the experience. <\/span><\/p>\n<\/div><\/li> Brand Safe Gaming Environment: Played out in a curated gaming portfolio with defined partners for high quality, controlled environments and brand safety.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div> Gaming Ads<\/p>\n<\/div><\/div><\/li>\n Goldbach Display Network<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div> Basic specifications analogous to Onestream.<\/p>\n<\/div><\/div><\/div> Additional information:<\/strong><\/p>\n Standard formats:<\/strong> 3 working days before the start of the campaign. gbned@gbhub.atlassian.net<\/a><\/p>\n<\/div><\/div><\/div><\/div>\n\n<\/div> Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign). <\/p>\n For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div> The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds. <\/p>\n For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div> Activation only through user interaction.<\/p>\n<\/div> Activation only through user interaction.<\/p>\n<\/div> All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https:\/\/).<\/p>\n<\/div> To activate the \u201cSkip button\u201d for Instream videos that use a VAST redirect, the \u201cSkip Off-Set\u201d parameter must be added by the customer in the VAST redirect.<\/p>\n<\/div>Available on these networks<\/h2><\/div><\/div><\/div>
Watch Contextual InGame in action<\/h2><\/div><\/div><\/div>
![](\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GIF_GBA_KFC_Gadsme_Ingame-Contextual_Tablet-Mobile_DE.gif\" "\\"GIF_GBA_KFC_Gadsme_Ingame")
Specifications<\/h4><\/a><\/li>
Delivery<\/h4><\/a><\/li>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>
Specifications<\/h4><\/a><\/li><\/ul><\/div>
General<\/h3>\n
\n
Delivery<\/h4><\/a><\/li><\/ul><\/div>
Delivery times<\/h2><\/div>
\nSpecial formats:<\/strong> 5 working days before the start of the campaign.<\/p>\n<\/div><\/div><\/div>Data delivery Online advertising material<\/h2><\/div>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>
Number of subjects<\/h2><\/div>
Animations<\/h2><\/div>
Sound<\/h2><\/div>
Flash<\/h2><\/div>
SSL<\/h2><\/div>
HTML5<\/h2><\/div>
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Skip Button<\/h2><\/div>
General information<\/h2><\/div>
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