![\"Midscroll](\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/midscroll-ad.webp\" "\\"midscroll-ad\\"")
<\/span><\/div><\/div><\/div>Midscroll<\/h2><\/div>Midscroll is an innovative, responsive advertising format for desktop and mobile devices that is placed between the content of a website. When scrolling, the advertisement is playfully revealed and appears behind the content, attracting a high level of attention without compromising the user experience. <\/span><\/p>\n<\/div>- <\/i><\/span>\n
Versatile creative options: Suitable for video, images and animated content.<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Standardised advertising medium: One-time setup costs and available on many premium websites.<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Hohe Aufmerksamkeit: Das grossfl\u00e4chige, responsive Werbemittel erscheint direkt im Lesefluss zwischen Content-Elementen.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>Available on these networks<\/h2><\/div><\/div><\/div>- <\/span><\/a><\/span>
Goldbach Display Network<\/p>\n<\/div><\/div><\/li>\n
- <\/span><\/a><\/span>
Goldbach Video Network<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div>
See the Midscroll in action<\/h2><\/div><\/div><\/div>![\"Beispiel](\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/GBA_Midscroll_Tagesanzeiger_Mobile_DE-4-scaled.gif\" "\\"GBA_Midscroll_Tagesanzeiger_Mobile_DE")
<\/span><\/div><\/div><\/div>![](\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/GBA_Midscroll_Tagesanzeiger_Desktop_DE-1.gif\" "\\"GBA_Midscroll_Tagesanzeiger_Desktop_DE")
<\/span><\/div><\/div><\/div><\/div><\/div>Specifications<\/h4><\/a><\/li>
Delivery<\/h4><\/a><\/li>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>Specifications<\/h4><\/a><\/li><\/ul><\/div>\nGeneral<\/h2>\n
Partner (Preferred): Codevelop Technologies GmbH (admanagement@codevelop.io)
\nImplementations with other partners may be rejected. A clean playout cannot be guaranteed in these cases.<\/p>\n
Desktop<\/h2>\n
Funktionsweise \/ Aufbau: Das Werbemittel besteht typischerweise aus:<\/span><\/p>\n\n- Background image or Video<\/span><\/li>\n
- Foreground image (logo, text, CTA)<\/span><\/li>\n
- Optional HTML5-Banner or Video<\/span><\/li>\n<\/ul>\n
Standard-Dimensions:<\/span><\/p>\n\n- Foreground image: 1440 \u00d7 720 px, max. 1 MB<\/span><\/li>\n
- Background image: 1440 \u00d7 2560 px, max. 1 MB<\/span><\/li>\n
- Video:<\/span>
\n<\/span><\/p>\n\n- Format: MP4, MOV, AVI, MKV<\/span><\/li>\n
- Ratio: 16:9<\/span><\/li>\n
- Duration: max. 30 seconds <\/span><\/li>\n
- File size: max. 50 MB <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
HTML5 advertising medium:<\/span><\/p>\n\n- Fully programmed advertising medium incl. Assets<\/span><\/li>\n
- No click tags to integrate<\/span><\/li>\n
- In Google Web Designer: Set AD Environment to \u2018Non Google Ad\u2019<\/span>
\n<\/span><\/li>\n<\/ul>\nDesign guidelines:<\/span><\/p>\n\n- Advertisement fills the entire content width<\/span><\/li>\n
- Viewport is typically based on a ratio of approx. 2:1<\/span><\/li>\n
- Place important elements (text, logo, CTA) in the vertically centred foreground (safe zone)<\/span><\/li>\n<\/ul>\n
Click <\/a>here for the Codevelop specifications:<\/p>\nMobile<\/h2>\n
Functionality\/structure: Mobile midscroll follows the same principle as desktop and is also displayed between content elements.<\/span><\/p>\nStandard dimensions (typical):<\/span><\/p>\n\n- Background image: ca. 720 \u00d7 1800 px<\/span><\/li>\n
- Foreground image (optional): ca. 720 \u00d7 1800 px<\/span><\/li>\n
- File formats: JPG or PNG<\/span><\/li>\n
- Video possible (Web-optimized)<\/span><\/li>\n<\/ul>\n
Design guidelines:<\/span><\/p>\n\n- Responsive design required.<\/span><\/li>\n
- Place key messages in the middle area (safe zone)<\/span><\/li>\n<\/ul>\n
Click here<\/span><\/a> for the Codevelop specifications.<\/span><\/p>\n<\/div>Delivery<\/h4><\/a><\/li><\/ul><\/div>\nDelivery times<\/h2><\/div>Standard formats:<\/strong> 3 working days before the start of the campaign.
\nSpecial formats:<\/strong> 5 working days before the start of the campaign.<\/p>\n<\/div><\/div><\/div>Data delivery Online advertising material<\/h2><\/div>gbned@gbhub.atlassian.net<\/a><\/p>\n<\/div><\/div><\/div><\/div>\n\n<\/div>advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>Number of subjects<\/h2><\/div>Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign). <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Animations<\/h2><\/div>The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds. <\/p>\n
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div>
Sound<\/h2><\/div>Activation only through user interaction.<\/p>\n<\/div>
Flash<\/h2><\/div>Activation only through user interaction.<\/p>\n<\/div>
SSL<\/h2><\/div>All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https:\/\/).<\/p>\n<\/div>
HTML5<\/h2><\/div>\n- The maximum weight (according to specifications) refers to all files together in unzipped state.<\/li>\n
- The target URL and tracking must be stored in the HTML5 banner.<\/li>\n
- The target URL must be opened in a new tab (target=’_blank’).<\/li>\n
- Advertising material tests must be possible locally in the browser.<\/li>\n
- UTF-8 encoding<\/li>\n
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of \u00e4).<\/li>\n
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https:\/\/).<\/li>\n<\/ul>\n<\/div>
Skip Button<\/h2><\/div>To activate the \u201cSkip button\u201d for Instream videos that use a VAST redirect, the \u201cSkip Off-Set\u201d parameter must be added by the customer in the VAST redirect.<\/p>\n<\/div>
<\/i>General guidelines Ad Manager<\/span><\/a><\/div>General information<\/h2><\/div>\n- A timely campaign start is only guaranteed if the delivery deadlines are met.<\/li>\n
- The advertiser is responsible for the smooth functioning of the advertising material.<\/li>\n
- A campaign may be withheld if it does not meet the specifications.<\/li>\n
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile) <\/li>\n
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.<\/li>\n
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials. <\/span><\/li>\n<\/ul>\n<\/div>
Midscroll is an innovative, responsive advertising format for desktop and mobile devices that is placed between the content of a website. When scrolling, the advertisement is playfully revealed and appears behind the content, attracting a high level of attention without compromising the user experience. <\/span><\/p>\n<\/div> Versatile creative options: Suitable for video, images and animated content.<\/span><\/p>\n<\/div><\/li> Standardised advertising medium: One-time setup costs and available on many premium websites.<\/span><\/p>\n<\/div><\/li> Hohe Aufmerksamkeit: Das grossfl\u00e4chige, responsive Werbemittel erscheint direkt im Lesefluss zwischen Content-Elementen.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div> Goldbach Display Network<\/p>\n<\/div><\/div><\/li>\n Goldbach Video Network<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div> Partner (Preferred): Codevelop Technologies GmbH (admanagement@codevelop.io) Funktionsweise \/ Aufbau: Das Werbemittel besteht typischerweise aus:<\/span><\/p>\n Standard-Dimensions:<\/span><\/p>\n HTML5 advertising medium:<\/span><\/p>\n Design guidelines:<\/span><\/p>\n Click <\/a>here for the Codevelop specifications:<\/p>\n Functionality\/structure: Mobile midscroll follows the same principle as desktop and is also displayed between content elements.<\/span><\/p>\n Standard dimensions (typical):<\/span><\/p>\n Design guidelines:<\/span><\/p>\n Click here<\/span><\/a> for the Codevelop specifications.<\/span><\/p>\n<\/div> Standard formats:<\/strong> 3 working days before the start of the campaign. gbned@gbhub.atlassian.net<\/a><\/p>\n<\/div><\/div><\/div><\/div>\n\n<\/div> Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign). <\/p>\n For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div> The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds. <\/p>\n For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.<\/p>\n The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.<\/p>\n<\/div> Activation only through user interaction.<\/p>\n<\/div> Activation only through user interaction.<\/p>\n<\/div> All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https:\/\/).<\/p>\n<\/div> To activate the \u201cSkip button\u201d for Instream videos that use a VAST redirect, the \u201cSkip Off-Set\u201d parameter must be added by the customer in the VAST redirect.<\/p>\n<\/div>Available on these networks<\/h2><\/div><\/div><\/div>
See the Midscroll in action<\/h2><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>Specifications<\/h4><\/a><\/li>
Delivery<\/h4><\/a><\/li>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>
Specifications<\/h4><\/a><\/li><\/ul><\/div>
General<\/h2>\n
\nImplementations with other partners may be rejected. A clean playout cannot be guaranteed in these cases.<\/p>\nDesktop<\/h2>\n
\n
\n
\n<\/span><\/p>\n\n
\n
\n<\/span><\/li>\n<\/ul>\n\n
Mobile<\/h2>\n
\n
\n
Delivery<\/h4><\/a><\/li><\/ul><\/div>
Delivery times<\/h2><\/div>
\nSpecial formats:<\/strong> 5 working days before the start of the campaign.<\/p>\n<\/div><\/div><\/div>Data delivery Online advertising material<\/h2><\/div>
advertising guidelines<\/h4><\/a><\/li><\/ul><\/div>
Number of subjects<\/h2><\/div>
Animations<\/h2><\/div>
Sound<\/h2><\/div>
Flash<\/h2><\/div>
SSL<\/h2><\/div>
HTML5<\/h2><\/div>
\n
Skip Button<\/h2><\/div>
General information<\/h2><\/div>
\n
![\"\"](\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\")
<\/div><\/div><\/div>![\"\"](\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\")
<\/div><\/div><\/div>![\"\"](\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\")
<\/div><\/div><\/div>