{"id":19938,"date":"2025-12-05T09:35:56","date_gmt":"2025-12-05T08:35:56","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-mesurer-le-succes-de-la-publicite-tv\/"},"modified":"2026-01-23T13:49:26","modified_gmt":"2026-01-23T12:49:26","slug":"comment-mesurer-le-succes-de-la-publicite-tv","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-tv\/","title":{"rendered":"Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Le succ\u00e8s de la publicit\u00e9 TV se mesure traditionnellement par la port\u00e9e, l\u2019augmentation de la notori\u00e9t\u00e9 de la marque et la fr\u00e9quence de diffusion. Gr\u00e2ce \u00e0 des approches modernes et globales telles que l\u2019\u00e9tude Swiss Ad Impact, Goldbach peut montrer l\u2019impact de la publicit\u00e9 en un coup d\u2019\u0153il et sur plusieurs canaux. Vous voulez savoir si vos campagnes ont l\u2019effet d\u00e9sir\u00e9 ? C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 <a href=\"https:\/\/goldbach.com\/fr\/portfolio-items\/mesurer-limpact-publicitaire-swiss-ad-impact\/\">Swiss Ad Impact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[129,130],"class_list":["post-19938","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-tv","faq_category-tv-lineaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T12:49:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-tv\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-tv\/\",\"name\":\"Comment mesurer le succ\u00e8s de la publicit\u00e9 TV ? 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