{"id":20200,"date":"2025-11-05T10:05:34","date_gmt":"2025-11-05T09:05:34","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-les-campagnes-sont-elles-payees\/"},"modified":"2026-07-22T12:08:10","modified_gmt":"2026-07-22T10:08:10","slug":"comment-les-campagnes-sont-elles-payees","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/","title":{"rendered":"Comment les campagnes sont-elles pay\u00e9es&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Le paiement s\u2019effectue souvent sur la base de&nbsp;:<\/p>\n<ul>\n<li><strong>CPM (co\u00fbt par mille) :<\/strong> Co\u00fbt pour 1 000 impressions<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":105,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[400,406],"class_list":["post-20200","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-out-of-home","faq_category-programmatic-dooh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment les campagnes sont-elles pay\u00e9es&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les campagnes sont-elles pay\u00e9es&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T10:08:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/comment-les-campagnes-sont-elles-payees\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/comment-les-campagnes-sont-elles-payees\\\/\",\"name\":\"Comment les campagnes sont-elles pay\u00e9es&nbsp;? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-11-05T09:05:34+00:00\",\"dateModified\":\"2026-07-22T10:08:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/comment-les-campagnes-sont-elles-payees\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/comment-les-campagnes-sont-elles-payees\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/comment-les-campagnes-sont-elles-payees\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/bienvenue-chez-goldbach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment les campagnes sont-elles pay\u00e9es&nbsp;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"name\":\"Goldbach\",\"description\":\"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\"},\"alternateName\":\"Goldbach Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\",\"name\":\"Goldbach\",\"alternateName\":\"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"width\":450,\"height\":450,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"],\"description\":\"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.\",\"email\":\"info.ch@goldbach.com\",\"telephone\":\"+41 44 914 91 00\",\"legalName\":\"Goldbach Group AG\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment les campagnes sont-elles pay\u00e9es&nbsp;? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment les campagnes sont-elles pay\u00e9es&nbsp;?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/","og_site_name":"Goldbach","article_modified_time":"2026-07-22T10:08:10+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/","name":"Comment les campagnes sont-elles pay\u00e9es&nbsp;? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2025-11-05T09:05:34+00:00","dateModified":"2026-07-22T10:08:10+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/comment-les-campagnes-sont-elles-payees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/bienvenue-chez-goldbach\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Comment les campagnes sont-elles pay\u00e9es&nbsp;?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"alternateName":"Goldbach Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","alternateName":"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","width":450,"height":450,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"],"description":"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.","email":"info.ch@goldbach.com","telephone":"+41 44 914 91 00","legalName":"Goldbach Group AG","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"}}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=20200"}],"version-history":[{"count":6,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20200\/revisions"}],"predecessor-version":[{"id":54742,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20200\/revisions\/54742"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=20200"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=20200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}