{"id":20235,"date":"2025-11-05T10:05:00","date_gmt":"2025-11-05T09:05:00","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-fonctionne-le-programmatic-dooh\/"},"modified":"2026-07-22T12:04:56","modified_gmt":"2026-07-22T10:04:56","slug":"comment-fonctionne-le-programmatic-dooh","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-fonctionne-le-programmatic-dooh\/","title":{"rendered":"Comment fonctionne le Programmatic DOOH&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><ul>\n<li>Les annonceurs utilisent une <strong>Demand Side Platform (DSP)<\/strong> pour s\u00e9lectionner des emplacements.<\/li>\n<li>La plateforme affiche les \u00e9crans num\u00e9riques et les emplacements disponibles.<\/li>\n<li>Les contenus sont diffus\u00e9s automatiquement sur la base de r\u00e8gles pr\u00e9d\u00e9finies, telles que l\u2019heure, la m\u00e9t\u00e9o ou les donn\u00e9es de groupe cible.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":103,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[400,406],"class_list":["post-20235","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-out-of-home","faq_category-programmatic-dooh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment fonctionne le Programmatic DOOH&nbsp;? 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