{"id":20317,"date":"2025-10-06T14:33:18","date_gmt":"2025-10-06T12:33:18","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-mesurer-le-succes-de-la-publicite-en-ligne\/"},"modified":"2025-12-16T10:07:07","modified_gmt":"2025-12-16T09:07:07","slug":"comment-mesurer-le-succes-de-la-publicite-en-ligne","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-en-ligne\/","title":{"rendered":"Comment mesurer le succ\u00e8s de la publicit\u00e9 en ligne&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Le grand avantage de la publicit\u00e9 num\u00e9rique r\u00e9side dans sa mesurabilit\u00e9. Vous n\u2019investissez pas \u00e0 l\u2019aveugle, mais vous pouvez suivre et \u00e9valuer le succ\u00e8s de votre campagne de Display \u00e0 l\u2019aide d\u2019indicateurs cl\u00e9s de performance (KPI) clairs. <\/p>\n<ul>\n<li><strong>Impressions (Ad Impressions)&nbsp;:<\/strong> Ce chiffre indique le nombre de fois o\u00f9 votre support publicitaire a \u00e9t\u00e9 affich\u00e9 sur les \u00e9crans du groupe cible.<\/li>\n<li><strong>Clics&nbsp;:<\/strong> Le nombre d\u2019utilisateurs qui ont activement cliqu\u00e9 sur votre publicit\u00e9 pour en savoir plus.<\/li>\n<li><strong>Click-Through-Rate (CTR)&nbsp;:<\/strong> Le taux de clics indique le rapport entre les impressions et les clics. C\u2019est un indicateur important de l\u2019attrait de votre publicit\u00e9 pour le groupe cible. <\/li>\n<li><strong>Conversions&nbsp;:<\/strong> Une conversion est une action cible que vous avez d\u00e9finie, par exemple un achat, une inscription \u00e0 la Newsletter ou un t\u00e9l\u00e9chargement. Elle mesure la contribution directe de votre campagne au succ\u00e8s commercial. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[125,122],"class_list":["post-20317","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-display-video","faq_category-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment mesurer le succ\u00e8s de la publicit\u00e9 en ligne&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mesurer le succ\u00e8s de la publicit\u00e9 en ligne&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-en-ligne\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-de-la-publicite-en-ligne\/\",\"name\":\"Comment mesurer le succ\u00e8s de la publicit\u00e9 en ligne&nbsp;? 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