{"id":20321,"date":"2025-10-06T14:32:12","date_gmt":"2025-10-06T12:32:12","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/quelle-doit-etre-la-duree-dune-campagne-en-ligne\/"},"modified":"2025-12-16T10:07:24","modified_gmt":"2025-12-16T09:07:24","slug":"quelle-doit-etre-la-duree-dune-campagne-en-ligne","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/quelle-doit-etre-la-duree-dune-campagne-en-ligne\/","title":{"rendered":"Quelle doit \u00eatre la dur\u00e9e d\u2019une campagne en ligne&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Il n\u2019y a pas de r\u00e9ponse unique \u00e0 cette question, car la dur\u00e9e id\u00e9ale n\u2019est pas une recette standard, mais d\u00e9pend de vos objectifs sp\u00e9cifiques, de votre groupe cible et de votre message.<\/p>\n<p>Mais il existe des facteurs de succ\u00e8s et des valeurs de r\u00e9f\u00e9rence clairs auxquels vous pouvez vous r\u00e9f\u00e9rer pour obtenir un impact maximal.<\/p>\n<p>Ces facteurs d\u00e9terminent la dur\u00e9e id\u00e9ale de la campagne&nbsp;:<\/p>\n<ul>\n<li><strong>Vos objectifs de campagne<\/strong>&nbsp;: Souhaitez-vous accro\u00eetre la notori\u00e9t\u00e9 de votre marque (Awareness) ? Dans ce cas, les campagnes plus longues et continues sont souvent judicieuses. S\u2019il s\u2019agit d\u2019une promotion de vente limit\u00e9e dans le temps ou de la promotion d\u2019un \u00e9v\u00e9nement, une dur\u00e9e plus courte et plus intensive est le bon choix.  <\/li>\n<li><strong>Votre groupe cible&nbsp;:<\/strong> \u00c0 quelle vitesse atteignez-vous le groupe cible souhait\u00e9 et combien de contacts sont n\u00e9cessaires pour que votre message soit ancr\u00e9&nbsp;? Un groupe cible clairement d\u00e9fini peut souvent \u00eatre atteint plus rapidement qu\u2019un groupe tr\u00e8s large. <\/li>\n<li><strong>La complexit\u00e9 de votre message&nbsp;:<\/strong> Une offre simple ou un produit d\u2019achat impulsif peut \u00eatre promu avec succ\u00e8s en peu de temps. Un produit ou un service n\u00e9cessitant des explications a besoin de plus de temps pour \u00e9tablir la confiance et communiquer les avantages. <\/li>\n<li><strong>Votre budget&nbsp;:<\/strong> Le budget a une influence directe sur la pression publicitaire que vous pouvez exercer sur une p\u00e9riode donn\u00e9e. Il s\u2019agit de trouver l\u2019\u00e9quilibre optimal entre la dur\u00e9e et la dose de contact (fr\u00e9quence). <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[122],"class_list":["post-20321","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelle doit \u00eatre la dur\u00e9e d\u2019une campagne en ligne&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/quelle-doit-etre-la-duree-dune-campagne-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle doit \u00eatre la dur\u00e9e d\u2019une campagne en ligne&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/quelle-doit-etre-la-duree-dune-campagne-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:07:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/quelle-doit-etre-la-duree-dune-campagne-en-ligne\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/quelle-doit-etre-la-duree-dune-campagne-en-ligne\/\",\"name\":\"Quelle doit \u00eatre la dur\u00e9e d\u2019une campagne en ligne&nbsp;? 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