{"id":20342,"date":"2025-11-03T17:25:58","date_gmt":"2025-11-03T16:25:58","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/"},"modified":"2025-12-16T10:07:53","modified_gmt":"2025-12-16T09:07:53","slug":"quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/","title":{"rendered":"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La publicit\u00e9 ext\u00e9rieure num\u00e9rique (DOOH) est extr\u00eamement flexible&nbsp;:<\/p>\n<ul>\n<li>Les contenus peuvent \u00eatre adapt\u00e9s \u00e0 des moments pr\u00e9cis de la journ\u00e9e ou \u00e0 des conditions m\u00e9t\u00e9orologiques particuli\u00e8res.<\/li>\n<li>Des modifications ou des ajouts \u00e0 court terme (par exemple, des promotions) sont possibles.<\/li>\n<li>Diffusion cibl\u00e9e dans des zones g\u00e9ographiques d\u00e9finies.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[402,400],"class_list":["post-20342","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-dooh","faq_category-out-of-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:07:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\\\/\",\"name\":\"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;? - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-11-03T16:25:58+00:00\",\"dateModified\":\"2025-12-16T09:07:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/bienvenue-chez-goldbach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"name\":\"Goldbach\",\"description\":\"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\"},\"alternateName\":\"Goldbach Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#organization\",\"name\":\"Goldbach\",\"alternateName\":\"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"width\":450,\"height\":450,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"],\"description\":\"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.\",\"email\":\"info.ch@goldbach.com\",\"telephone\":\"+41 44 914 91 00\",\"legalName\":\"Goldbach Group AG\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;? - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/","og_locale":"fr_FR","og_type":"article","og_title":"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?","og_url":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/","og_site_name":"Goldbach","article_modified_time":"2025-12-16T09:07:53+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/","url":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/","name":"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;? - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/fr\/#website"},"datePublished":"2025-11-03T16:25:58+00:00","dateModified":"2025-12-16T09:07:53+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/fr\/faq-items\/quel-est-le-degre-de-flexibilite-de-la-publicite-exterieure-numerique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/fr\/bienvenue-chez-goldbach\/"},{"@type":"ListItem","position":2,"name":"FAQs","item":"https:\/\/goldbach.com\/fr\/faq-items\/"},{"@type":"ListItem","position":3,"name":"Quel est le degr\u00e9 de flexibilit\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique&nbsp;?"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/fr\/#website","url":"https:\/\/goldbach.com\/fr\/","name":"Goldbach","description":"Agence de publicit\u00e9 suisse sp\u00e9cialis\u00e9e dans les campagnes \u00e0 succ\u00e8s","publisher":{"@id":"https:\/\/goldbach.com\/fr\/#organization"},"alternateName":"Goldbach Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/fr\/#organization","name":"Goldbach","alternateName":"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio","url":"https:\/\/goldbach.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","width":450,"height":450,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"],"description":"Les soci\u00e9t\u00e9s du groupe Goldbach commercialisent et g\u00e8rent des espaces publicitaires dans les domaines de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite, du web, de la publicit\u00e9 ext\u00e9rieure et du marketing \u00e0 la performance.","email":"info.ch@goldbach.com","telephone":"+41 44 914 91 00","legalName":"Goldbach Group AG","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"}}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/comments?post=20342"}],"version-history":[{"count":1,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20342\/revisions"}],"predecessor-version":[{"id":20347,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/avada_faq\/20342\/revisions\/20347"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/media?parent=20342"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/goldbach.com\/fr\/wp-json\/wp\/v2\/faq_category?post=20342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}