{"id":20376,"date":"2025-10-06T12:15:41","date_gmt":"2025-10-06T10:15:41","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/comment-mesurer-le-succes-dune-campagne-replay-ads\/"},"modified":"2026-07-01T09:50:23","modified_gmt":"2026-07-01T07:50:23","slug":"comment-mesurer-le-succes-dune-campagne-replay-ads","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/comment-mesurer-le-succes-dune-campagne-replay-ads\/","title":{"rendered":"Comment mesurer le succ\u00e8s d\u2019une campagne Replay Ad ?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Avec <a href=\"https:\/\/agfs.ch\/evoad\/tv-planungstool\" target=\"_blank\" rel=\"noopener\">EvoAd<\/a>, l\u2019outil d\u2019analyse conforme au march\u00e9 pour les Replay Ads, les KPI suivants peuvent \u00eatre \u00e9valu\u00e9s :<\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\">GRP, port\u00e9e nette, OTS, etc.<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Agr\u00e9gation sur la port\u00e9e horaire<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Cumuls au sein de Replay Ads<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Cumuls TV lin\u00e9aire et Replay Ads<\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Toutes les cibles TV peuvent \u00eatre \u00e9valu\u00e9es<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[131,129],"class_list":["post-20376","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-replay-ads","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment mesurer le succ\u00e8s d\u2019une campagne Replay Ad ? 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