{"id":20490,"date":"2025-10-06T11:56:57","date_gmt":"2025-10-06T09:56:57","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/"},"modified":"2025-12-16T10:13:22","modified_gmt":"2025-12-16T09:13:22","slug":"en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/","title":{"rendered":"En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Dans les formats publicitaires classiques de la TV lin\u00e9aire, le m\u00eame bloc publicitaire est diffus\u00e9 \u00e0 tous les t\u00e9l\u00e9spectateurs. Les Replay Ads, en revanche, sont bas\u00e9s sur l\u2019utilisateur&nbsp;: les formats d\u2019images anim\u00e9es Start Ad et Fast Forward Ad ne peuvent pas \u00eatre ignor\u00e9s. La Pause Ad permet pour la premi\u00e8re fois de diffuser de la publicit\u00e9 TV \u00e0 l\u2019\u00e9chelle r\u00e9gionale et de mesurer l\u2019interaction des t\u00e9l\u00e9spectateurs, par exemple via un code QR.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[131,129],"class_list":["post-20490","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-replay-ads","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T09:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/\",\"url\":\"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/\",\"name\":\"En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;? 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