{"id":20490,"date":"2025-10-06T11:56:57","date_gmt":"2025-10-06T09:56:57","guid":{"rendered":"https:\/\/goldbach.com\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/"},"modified":"2026-06-30T16:48:47","modified_gmt":"2026-06-30T14:48:47","slug":"en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/","title":{"rendered":"En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Avec les formats publicitaires classiques en TV lin\u00e9aire, le m\u00eame \u00e9cran publicitaire est diffus\u00e9 \u00e0 tous les t\u00e9l\u00e9spectateurs. Les Replay Ads sont en revanche bas\u00e9es sur l\u2019utilisateur : les formats vid\u00e9o Start Ad et Fast Forward Ad ne peuvent pas \u00eatre ignor\u00e9s. La Pause Ad permet l\u2019interaction des t\u00e9l\u00e9spectateurs via un code QR.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[131,129],"class_list":["post-20490","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-replay-ads","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;? - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/faq-items\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T14:48:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/fr\\\/faq-items\\\/en-quoi-les-replay-ads-different-ils-des-publicites-tv-classiques\\\/\",\"name\":\"En quoi les Replay Ads diff\u00e8rent-ils des publicit\u00e9s TV classiques&nbsp;? 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